Tendencias en los viajes de empresa.

2. Today’s Speakers…
Susan Steinbrink Gregg Brockway Anne Marie Razza
Sr. Corporate Travel Analyst President & Co-Founder Vice President of Product
PhoCusWright Inc. TripIt Inc. Orbitz for Business

3.  Tipping Point of Travel  Summing It Up
 Rebound vs. Re-invention  Technology Still Evolving
 Maintaining Relevance for  Balancing Company and
Managed Travel Program Traveler Needs
 Consumer Is Window to Biz
Traveler Loyalties  Q&A
 The Traveler-Centric Enter Your Questions!
Future
 The Mobile World
 Social Phenomenon
 Interoperability of Service
 The Corporate Traveler

4. July 21, 2010
Susan Steinbrink, Sr. Corporate
Travel Analyst, PhoCusWright Inc.

5. Corporate Pullback More Severe than Travel Overall
U.S. Total and Corporate Travel Market Gross Bookings (US$B), 2007-2011
Total Travel Market Corporate Travel Market
300
2%
270 276 5%
250 2%
-16% 247
232 236
200
150
-1%
100 -24% 1% 4%
102 101
77 78 81
50
0
2007 2008 2009 2010 2011
Source: PhoCusWright’s U.S. Online Travel Overview Eighth Edition Update: 2009-2010; PhoCusWright’s U.S. Corporate Travel
Distribution Fourth Edition

6. No Channel Immune But Corporate Online Adoption
Continues to Gain
Average Online Adoption Rate, 2007-2011
55%
53%
50% 51%
49%
2007 2008 2009 2010 2011
Source: PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition

7. Innovation Continued Despite Recession
U.S. Leisure/Unmanaged Business vs. Corporate Travel (US$B)
102 101 Patent
78
81 applications
77
rose @7% in
2009
168 176
166
155 157
66%+
companies
planned to
maintain or
increase R&D in
2009
2007 2008 2009 2010 2011
Leisure/Unmanaged Business Corporate Travel
Source: PhoCusWright’s Online Travel Overview Ninth Edition, November 2009; 2009-2011 projected; Book & Co.’s Profits Down,
Spending Steady: The Global Innovation 1000, Winter 2009; U.S. Patent and Trademark Office

8. Workspace Becomes Portable & Virtual

9. Web 2.0: Evolution of Participative Internet
#3
#1 #2 User
Publishing & Commerce Engagement
Information (Transactions) (Web 2.0)

10. Business Adapts to and Adopts Technology
 Globalization of business and global integration
 Changing Workforce Demographics (Gen Y, Boomers, Ethnicity Rules)
 Word-of-mouth harnessed to drive enterprise information and
communications
 Worker value & innovation defined by collaboration (content developed through
shared participation)
 Technology goes kinetic (e.g., iPad)
 Enterprise embracing “emerging” technology
 By 2011, business use of IM will increase to 400M accounts with 150M of these
designed specifically for business use
 By 2014, social networking will replace email as primary form of communication for
20% of business users (source: Gartner Inc.)
 Increase use of SaaS (software as a service)
 Open Markets drive innovation and improved customer experience
 Apple iPhone App Store – open up software to 3rd party developers
 Google, Netflix, Amazon, Yahoo and Facebook creating open platforms

11. Rearview Perspective Helpful…

12. …But Not as Strong a Predictor of Future Demand
Snap Back vs. Permanent Change

14. Changing Dynamics in Travel
Corporation
+ Enterprise Revenue
Generation
Cost Control
Brand Management

15. Changing Dynamics in Travel
Supply Chain Corporation
+ Enterprise Revenue
Generation
Cost Control
Brand Management
Variable Fixed
Costs Costs
Fixed Variable
Revenue Revenue

16. Changing Dynamics in Travel
Supply Chain Corporation
+ Enterprise Revenue
Generation
Cost Control
Brand Management
Variable Fixed
Costs Costs
Fixed Variable
Revenue Revenue
Contextual & Real-
Expert
Business
Traveler
time Networking
Advice
Cost Control
+ Personalized Experience &
Influence

17. Changing Dynamics in Travel
Fares/Rates Ancillary Services
+
Content
Travel Non-Travel
Alternatives Alternatives

18. Changing Dynamics in Travel
Fares/Rates Ancillary Services
+
Content
Travel Non-Travel
Alternatives Alternatives
P.O.S
Desktop/ Wherever Traveler
Laptop has Mobile Access

19. Changing Dynamics in Travel
Fares/Rates Ancillary Services
+
Content
Travel Non-Travel
Alternatives Alternatives
P.O.S
Desktop/ Wherever Traveler
Laptop has Mobile Access
Technology
“IT
Adoption
Enterprise
Consumerization”
Driven

20. Changing Dynamics in Travel
Fares/Rates Ancillary Services
+
Content
Travel Non-Travel
Alternatives Alternatives
P.O.S
Desktop/ Wherever Traveler
Laptop has Mobile Access
Technology
“IT
Access Adoption
Enterprise
Consumerization”
Driven
One-way + Two-Way
Info
Push Push/Pull
Communications Communications

21. Maintaining
Relevance for
Managed Travel
Programs

22. Converging Forces Redefining
Corporate Travel Management
Consumer Dynamics
Corporate Issues
Technology Innovation
Customer Care
Travel policy
Preferred Suppliers
Managed Travel Program

23. Point-of-Sale Transcends Tools & Journey
Booking Methods Multiple Purchase
Opportunities
Plan Point Prior In At
of to Flight Destina-
Booking Departure tion

24. Control is a Matter of Influence, Not Policing
Compliance
Strategies
Green
Mgmt.
+ Traveler
Demand
Management
+
Spend
Management

25. Layering Employee Preferences
Is Key to Program Success
Trip Centric Traveler Centric

26. Collaboration is Name of the Game
Insular Interdependence
(Enterprise Driven) (Enterprise + User Experience)
Travel Function

27. Consumer is
Window into
Business Traveler
Loyalties

28. Consumer Dynamics: Immediate Gratification
Search
Great Twitter
Content
Loyal
Following
The ―perfect storm‖
for real-time information

29. Consumer Dynamics:
Transparency and ―In the Know‖
Insider or Exclusive Information
Nike Adidas Urban Beck’s Gig
True City Art Guide Finder

30. Consumer Dynamics:
Tracking and Alerting is the New Search
Push vs. Pull Relevant Information Services
MasterCard Vodafone UK Automobile
ATMHunter & Turkcell Association

31. Consumer Dynamics: Needing to Connect…
Social Networking by Country, Feb. 2010
Country Time Per Person
(hh:mm:ss)
Average 5:27:33
Italy 6:27:53
Australia 6:25:21
United States 6:02:34
United Kingdom 5:50:56
Spain 4:50:49
Brazil 4:27:54
France 4:12:01
Germany 3:47:24
Switzerland* 3:26:00
Japan 2:37:07
* Home only (all other home and work); ** Global SN traffic includes US, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland
and United Kingdom) Source: The Nielsen Company

32. …But Connect on Traveler’s Terms
Build It
And
They Will Come

33. …But Connect on Traveler’s Terms
Build It Build It
And Where
They Will Come They Are
Direct Booking Page on Facebook
(April 6, 2010)*
*Source: Twitter

34. Focusing on the traveler will
empower individuals and extend
management opportunities
for the corporation
July 21, 2010
Gregg Brockway, President
TripIt, Inc.
gbrockway@tripit.com

35. Hi. My name is Gregg Brockway. This is my tag cloud.

36. The Traveler-Centric Future =
Mobile Internet + Interoperability + Social-ness

37. TREND 1_ Mobile
• 4 billion smartphones by 2012
• Smartphone market growing 20 times faster than PC
• 80% of business travelers carry smartphones

38. Mobile adoption is changing how people behave.
Source: Joi Ito

39. Mobile is everywhere

40. TREND 2_ Interoperability of services

41. The Evolution of Online Travel
TRAVEL 1.0 TRAVEL 2.0 What’s Next?
―one-way web‖ ―two-way web‖ ―the bot web‖
1995-2002 2002-2007 2007-TODAY

42. ―I have a dream for the Web …when the
day-to-day mechanisms of trade,
bureaucracy and our daily lives will be
handled by machines talking to machines.
The intelligent agents people have touted
for ages will finally materialize.‖
— Tim Berners-Lee (1999)

43. TREND 3_ The Social Phenomenon
 General View  Managed Travel View
 Almost 500 million
Facebook members
 75 million LinkedIn users
 Worldwide participation
growing from 118 million
in 2008 to 800 million by
2012 (Gartner)
Source: AirPlus, Spring 2010, survey of buyers and suppliers

44. ―Social‖ for people = ―Collaboration‖ for enterprises
Company
Groups is a
private,
company-only
network hosted
by TripIt

45. The social phenomena is more than social networks.
Our social graph is becoming portable.

46. The Traveler-Centric Future is the convergence
of all our work, leisure, and social behaviors.
leisure
business
social

47. What will be better in the traveler-centric future?

48. COMPANY Benefits
 Location & visibility
Hi,  Comprehensive reporting
Itinerator at  Traveler productivity
your service!

49. TRAVELER Benefits
 Access to relevant information
 Personalized service
 Booking & re-accommodation
 Supplier merchandising

50. QUICK SUMMARY
1. Mobile + social + interoperable = traveler-centric
2. The traveler-centric future is an opportunity for everyone.
3. It’s coming. The question is how we respond?

51. Technology is continually evolving.
Travel managers need great
partners to innovate without losing
sight of the fundamentals
July 21, 2010
Anne Marie Razza, VP Product
Orbitz for Business.

52. Word Cloud - ―Little Book of BIG Innovation Ideas’ by Steve Shapiro

53. Integration In Action: Traveler Update
Connections with expert sources in one convenient place
FAA
Weather.com
Yahoo Orbitz Team

54. Mobile: Search – Book – Travel

55. Balancing the Fundamentals
Company Traveler
Program Connectedness
Management
Partner

56. Live Q&A Send your questions now!
Susan Steinbrink
PhoCusWright Inc.
Gregg Brockway
TripIt, Inc.
Anne Marie Razza
Orbitz for Business

57. Thank You!
Orbitz for Business
www.orbitzforbusiness.com
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