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Content Strategy
              Intermediate Bloggers


pres en te d by AJ & Mel is sa Le on
# CONSt rate gy
Follow us on Twitter:
          @ajleon


          @melissaleon




Signup to our Non Profit Newsletter: www.bit.ly/osCnewsletter
Types of Content

Wri tten, P h o to s, Video s
Update your supporters on the inner
workings of your org.                 Written Posts
121 words
Give your readers a look at
what your org is doing.       Photo Posts
Screen Cast
Updates Interview
Thank You    Thought      Video Posts
     Recap       Events
Video Examples
Screen Cast
Video Examples ...

http://globalhopenet work.org/thank-you-for-serving-hope

http://spinellapastabar.tumblr.com/post/1522219888/mirko-is-adding-
a-new-menu-item-watch-the-video

http://bloggingshakespeare.com/the-tempest-ferdinand-and-miranda

http://findingshakespeare.co.uk/sbt-museums-collections-care

http://findingshakespeare.co.uk/how-to-keep-witches-away
Content Strategy

Freq ue n cy, C on tr ib u to rs, Wee k ly & Mon thly
S er ie s
How often should I blog?
Recruit Contributors
Weekly Content
Monthly Series
Content Distribution

Tw it te r, Face b oo k & Em a il
‘Push’ your content where your
supporters are.                  Content Distribution
Post on Facebook
Tweet Link on Twitter
Recap

Ty pe s of C on te n t, C on te n t St rate gy & D is tr ib u ti on
Questions
Wordpress Demystified

sign up fo r No tific ati on s at w w w.bit.l y/
wordp re ssDM

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Content Strategy for Intermediate Bloggers