GUUALA is a digital media storefront powered by artificial intelligence that allows users to purchase, stream, and discover music, videos, images and games across web and mobile platforms. It utilizes Mooga, an AI assistant that learns user preferences to provide personalized recommendations and promotions. GUUALA partners with content providers, mobile carriers, and payment processors to offer various business models and an integrated experience.

1. GUUALA
Web & Mobile Digital Store
Power by Artificial Intelligence

2. Overwiew
2007 Digital Music Sale
45%
2 0%

3. GUUALA
-­‐
Pla0orm

4. GUUALA
-­‐
Characteris8cs
o WEB & MOBILE STOREFRONT:
o Delivers a compelling user experience seamlessly across the different ways your subscribers
interact with your services.
o CONTENT MANAGER:
o It takes content in its many shapes and sizes—including user-generated, on-portal and off-portal-
and allows the ability to merchandize content in multiple ways across the mobile ecosystem.
o PERSONALIZATION & DISCOVERY ENGINE:
o Allows subscribers to define how your network interacts with them and let's them discover new
artists and express their identity in a variety of ways to their web & mobile community.
o MARKETING & PROMOTION ENGINE:
o Combines comprehensive analytics with campaign and promotions management that can be
coordinated to build promotion and marketing web & mobile Storefront (including gift cards, tokens,
coupons, etc.).
o NETWORK PLATFORM:
o At the heart of guuala sits a network platform that allows seamless integration into web & mobile
voice, video and data networks worldwide.
o PAYMENT & BILLING OPTIONS:
o Guuala integrates multiple payment options and models, like credit packages in a range of
currencies, subscriptions, vouchers and pay-per-download.

5. GUUALA
–
Intelligence
• Mooga is the brain behind Guuala, is a self learning digital entertainment
ecosystem incorporating Artificial Intelligence techniques to understand, track,
predict & recommend mobile content based on individual user tastes, downloads
& popular contents
• Mooga actively promotes viral spreading of content, allowing users to recommend
content to their friends & get paid for it! Content sales increase exponentially as
Mooga acts like a friend to the users & recommends preferred content to them
• Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly
improved end user experience.
• Mooga disrupts the rudimentary processes applied to the mobile content
marketplace today; giving rise to the true mobile Internet content experience.
Truly bringing the Internet experience onto the mobile.
• Mooga incorporates hybrid Artificial Intelligence techniques in to the mobile
content environment and for the first time allows a 2-click download process. This
results in a significantly faster mobile content download process for subscribers.
• Today brands like Sony Music, Mtv or Hungama are using mooga in there mobile
and web portals.

6. GUUALA
–
Bussines
models
SUSCRIPTION
o
Fee
based
o
AD
based
o
Bundle
A
LA
CARTE
o
Single
CLUB
o
Album
o
Push
&
Pull
5
tracks
o
Videos
o
Album
per
month
o
Games
o
Trutones
GUUALA
PLATFORM
ANY
COMBINATION
STREAMING
o
Streaming
o
Time
based
o
Suscrip8on
o
Stream
based
o
Club
&
Carte

7. GUUALA
–
General
Service
o Web & Mobile digital store for music, video, images and games (download
and streaming).
o Personalization, discovery, search and recomendation engine driven by
Mooga artificial intelligence.
o Deeply integrated services into:
o Gift cards, prepaid pin, tokens, etc.
o Customer support and call centresystems
o Credit, debit and other bank payment systems.
o Promotion Vouchers and coupons.

8. GUUALA
–
Promo8onal
stores
o Web & Mobile digital store for promotional and marketing campaigns based
on music, artists, licensees, etc..
o Personalization, discovery, search and recomendation engine driven by
Mooga artificial intelligence.
o Deeply integrated services into:
o Gift cards, prepaid pin, tokens, etc.
o Customer support and call centresystems
o Credit, debit and other bank payment systems.
o Promotion Vouchers and coupons.

9. GUUALA
–
Telco
Industry
o Set-up all available business models with the Telco industry.
o Mobile & Online bundled access model
o Online streaming subscription with keep your favourite MP3 model
o Mobile weekly & monthly paid download subscription model
o Deeply integrated services into.
o Operator gateways and networks
o Billing and monthly invoice systems
o Customer service centres.
o Affiliated partner shop implementation
o Promotion download campaigns

10. GUUALA
–
Payments
op8ons
o Guuala offers the abbility to integrate different payment methods, according
to user needs.
o Banking systems:
o Credit and debit cards
o Bank accounts
o Non Banking systems:
o Prepaid vouchers ( electronic pins/tokens)
o Gift cards
o Prepaid cards
o Promotionals & affiliate programs:
o Promotional vouchers
o Discount vouchers
o Affiliate programs
o Marketing promotions

11. GUUALA
–
Partners
o Iken Solutions, a software product company specialized in intelligent business
systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-
based reasoning, neural networks and genetic algorithms). It is an IIT Bombay
research spin-off.
www.ikensolu8ons.com
www.infinitemoco.com
o Globalnet, defines itself as a Wireless Application Service Porvider. At the moment
we use WAP, MMS, SIM Browsing andSMS technology in order to offer a great
variety of services that goes from the most creative an entertaining personal solutions
to the most complex corporate solutions.
www.globalnetmobile.com

12. Antonio Peña
apena@orugga.com
www.orugga.com