The Erase Case is a customizable iPhone case that allows users to write or draw on its white surface and erase designs whenever they want. It targets anyone with an iPhone, especially teenagers who like designing their own cases. A SWOT analysis found strengths in fast shipping and customizability, but weaknesses in price and lack of promotion. Threats include competition from cheaper similar products. The business plan is to sell the cases online and offer shipping and gifts to attract customers.