1. Jodi Navta, VP Marketing and Communications
www.coyote.com
Content Jam
10/17/2013

2. $0-$1 billion in 7 years
0-1300 employees in 7 years

3. Day 1

5. 5 Steps to Building Big
and Scaling Fast through
Content Marketing

6. 92% of buyers trust word of mouth
70% trust user generated reviews
58% trust news articles
But even with all this, they will still
research you behind your back!

7. This means that your story has
to stand out and most
importantly match any WOM
stories out there
Consistency is key
Authenticity is key
Be real

8. No Control:
Google
Glassdoor
Angie’s list
Amazon
Control:
Your website
Your social sites
Your sales team
Media

9. Step 1:
Look around you.

10. Get to know your organization.
Get to know your employees.
Who are the superstars?
What motivates them?
Then you can tell their stories!

11. Understand Your Audience
What are you trying to tell them?
Why should they care?
What do you want them to do
with the information you are
giving them?

12. Step 2:
Get the facts.

13. Hire a journalist.
Then hire another one.

14. Step 3:
Start story telling.

15. Choose your medium(s):
Build stories into collateral
Start a campfire
Sales enablement

16. It doesn’t have to be all about
you!

17. Do more than sell your
products and services.

18. Remember: social media
helps people relate
to what we do and who we
are, not what we sell.

19. What is social media?

20. Step 4:
Leverage internal for external.

21. Step 5:
Hold yourself accountable.

22. Step 1:
Look around you.
Step 2:
Get the facts.
Step 3:
Start storytelling.
Step 4:
Leverage internal for external.
Step 5:
Hold yourself accountable.