Advanced Analytics: How to track and analyze visitors across multiple devices

Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer. This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is literally a marketing superpower. In this SQL tutorial specifically for marketers, I've pulled together SQL query basics that any marketer or data analyst will need to dig into their customer analytics. This course is the best resource for marketers, growth hackers and product managers who want to get more technical and learn SQL. It's what I wish existed when I was going through tutorial after tutorial, sifting through lots of information that didn't apply to me and trying to learn on my own. SQL is simple enough that - just by learning a few concepts I cover above - you'll be able to use it for any kind of data analysis, cohort analysis or campaign breakdown. Want more information? Check out resources on my blog - http://justinmares.com/sql

SQL Tutorial for Marketers

Justin Mares

You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.

The Why and How of Content Marketing

Wellspring Worldwide Content Strategy

Wellspring

3 Critical Guidelines For Effectively Using Social Media Metrics

Mais AbuSalah

The Link Building Guide to Evaluation of Links and Link Value

Teknicks

Writing for Web: 7 Tips for Getting Read and Shared

Ric Rodriguez — SEO Mythbusting

Semrush

October Content Strategy

Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/

Get SEO Buy-In By Using the Language of the “C”

Tracy McDonald

Advanced Google Analytics with Andy Crestodina - Part 2

Digital Megaphone

Advanced Google Analytics with Andy Crestodina - Part 1

Digital Megaphone

Learn how to use data and custom formulas to prioritize everything, from target keywords for your SEO campaigns to which content topics to write about... to what to have for dinner! Linked in the presentation is a Google Sheet with a few custom formulas to help you prioritize as well as a few google apps scripts that automate your priorities for you! Tweet me @themerrymary if you tried any of these out! Mary Albright | March 2021 | BrightonSEO

How to Prioritize Everything | BrightonSEO | March 2021

Mary Albright

Advanced Google Analytics with Andy Crestodina - Part 3

Digital Megaphone

Off-page SEO, High-Quality Backlinks with Tangential Content by Amanda Milligan

Mare Hojc

Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...

Search Engine Journal

Presentation from DFWSEM #StateOfSearch on November 18, 2013. Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."

Cost Effective Data-Based Content Marketing

Kane Jamison

How to Improve Source Diversity

The Word Factory - B2B & B2C content marketing, brand journalism and consulting

Mais procurados (20)

SFIMA Content Strategy & Lead Gen

From Authorship to Authority

Content Jam 2016: Connecting the Dots

SQL Tutorial for Marketers

The Why and How of Content Marketing

Wellspring Worldwide Content Strategy

3 Critical Guidelines For Effectively Using Social Media Metrics

The Link Building Guide to Evaluation of Links and Link Value

Writing for Web: 7 Tips for Getting Read and Shared

Ric Rodriguez — SEO Mythbusting

October Content Strategy

Get SEO Buy-In By Using the Language of the “C”

Advanced Google Analytics with Andy Crestodina - Part 2

Advanced Google Analytics with Andy Crestodina - Part 1

How to Prioritize Everything | BrightonSEO | March 2021

Advanced Google Analytics with Andy Crestodina - Part 3

Off-page SEO, High-Quality Backlinks with Tangential Content by Amanda Milligan

Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...

Cost Effective Data-Based Content Marketing

How to Improve Source Diversity

Destaque

You’ll learn how to make a landing page that converts. Learn the secrets to great landing page design and how to apply them. You'll learn: The mistakes that are killing your conversions (and how to fix them) How to make more money without increasing your marketing spend A step-by-step walkthrough of how a high-converting landing page is designed and how to apply them to your business. Landing page secrets discovered through years of testing and optimization.

Content Jam 2016: Joel Harvey - Chemistry of the Landing Page

LinkedIn Talent Solutions

How to Successfully Sponsor Jobs on LinkedIn [Tutorial]

Wine & Web: Twitter 101

Think you know the answer to this question? Get ready. The case for whether you should hire an SEO agency or bring on a full-time team member is about to be blown wide open. Our data is sourced from industry and national salary and budget standards. We analyzed both sides to make the case as fair as possible. For more information check out our blog on this topic: http://www.digitalthirdcoast.net/blog/hiring-inhouse-vs-agency

How to Make Remarkable Content Without the Risk

Digital Third Coast

Should You Hire and SEO Agency or an In-House Marketer?

Digital Third Coast

How to Create Content for SEO That Earns Me Links?

Digital Third Coast

Americans work hard to have and maintain safe and happy lives. So when a burglary happens, it feels like a violation of our security and sense of peace. In the United States, a burglary occurs every 13 seconds, which means over 2.5 million home intrusions are reported every year. We surveyed 1,000 Americans to see what people think about security in their living environments. These are our results. (If you'd like to see the infographic on which this presentation is based, please visit Eyewitness Surveillance's blog at bit.ly/AmericanSecuritySurvey )

Where Americans Don't Lock Their Doors [Survey] | Eyewitness Surveillance

Ashley Stryker

Content marketing is the biggest game in town. B2B marketers crank out more content every year with the single-minded purpose to capture buyers’ attention and capitalize on their interest. But it’s not working as it should. Buyers say they’re overwhelmed with the deluge of useless content they’re seeing from vendors. Every year, more marketers report less effectiveness with their content marketing programs. But it doesn’t have to be this way. Find out how to fix the problem quickly in this session where you’ll learn: What defines an effective content marketing program Which components you need to drive high-performance content marketing How to measure what matters to improve relevance and intent

Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...

Marketers today can measure everything, and we turn this obsession with measuring things into best practices to follow. But then we attend these events or read industry blogs and marvel at big, unique, creative things awesome brands and innovative marketers do, and we think, “Wait a sec — there’s no best practice for launching an internal newsroom staffed by monkeys who are also Instagram influencers! How did they DO that?! How can WE do that?! And why can’t I be more creative in MY work?” Good news: The era of the create-first content marketer is upon us. But to bet on your creativity, it takes a leap that to some seems scary but to others seems like a fulfilling career. So the only question you need to answer is … Are you ready to do the Unthinkable?

Content Jam 2016: Unthinkable: How the World’s Most Creative Content Marketer...

What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff? Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement. WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend. What you’ll learn: Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI Growing your list to grow your revenue Common mistakes we (still) see savvy email marketers make What’s working – and what’s pretty darn cool – in email marketing in 2016 and beyond

Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica Best

The Presentation Designer

How to Use Analytics on SlideShare

SlideShare

How to stand out online

Mars Dorian

2012 and We're STILL Using PowerPoint Wrong

Your Speech is Toxic

Chiara Ojeda

Great Speakers Tell Stories

Slides That Rock

SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...

Empowered Presentations

Destaque (17)

Content Jam 2016: Joel Harvey - Chemistry of the Landing Page

How to Successfully Sponsor Jobs on LinkedIn [Tutorial]

Wine & Web: Twitter 101

How to Make Remarkable Content Without the Risk

Should You Hire and SEO Agency or an In-House Marketer?

How to Create Content for SEO That Earns Me Links?

Where Americans Don't Lock Their Doors [Survey] | Eyewitness Surveillance

Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...

Content Jam 2016: Unthinkable: How the World’s Most Creative Content Marketer...

Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica Best

How to Use Analytics on SlideShare

How to stand out online

2012 and We're STILL Using PowerPoint Wrong

Your Speech is Toxic

Great Speakers Tell Stories

Slides That Rock

SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...

Semelhante a Advanced Analytics: How to track and analyze visitors across multiple devices

Convergence Analytics v2

Jay McCarthy

Discussion starter at Future of Privacy Forum in Washington, DC.

Presentation at UK Direct Marketing Association Data Protection Conference 2019

ExStreamly Cheap - Insight Data Engineering 2016a Project

Emmanuel Awa

ExStreamlycheap Final Slides

Emmanuel Awa

Pattern: An Open Source Project for Migrating Predictive Models from SAS

DataWorks Summit

The Day After Tomorrow:  When Ad Blockers Stop All Analytics Platforms

Samuel Scott

Presentation at CPDP

Moneta has repeatedly been recognized as the most innovative bank on the Czech market. This is due in large part to their strategy of completely shifting to the cloud and using data and advanced analytics to innovate the customer experience with use cases ranging from real-time recommendations to fraud detection. In this talk, we’ll share how we migrated to the cloud to create an agile environment for analytics and AI. From rapid prototyping machine learning use cases to moving models into production, core to this approach was building a unified platform for data and analytics on Apache Spark, Databricks and AWS. Discussion topics include: Moneta’s strategy and roadmap for moving to the cloud and creation of the data squad Overview of use cases including ATM/branch location optimization using geo-data, digital channel attribution, identify fraud detection, etc. Deep dive into the use of digital behavioural data (web, mobile app, internet banking) and offline transactions to understand and predict customer needs in near-real time using Spark MLLib Approach to building the agile analytics platform and the specific challenges of using the cloud in a financial institution

Ppc keywords discovery search labs sao paulo 2010 pavel dolezal

Pavel Dolezal

Roi Lavan - Convertro (All Things Data 2015)

Shuki Mann

Big Data graph Clustering with Laurence O'Toole - Digital Marketing Show, Nov...

Authoritas

Rainbird: Realtime Analytics at Twitter (Strata 2011)

Kevin Weil

Realtimeanalyticsattwitter strata2011-110204123031-phpapp02

matrixvn

Predicting Banking Customer Needs with an Agile Approach to Analytics in the ...

Databricks

ANTS Programmatic Agency - Credential ANTS Data-Driven Marketing-Sales Group is the leading technology-driven integrated internet advertising platform in Southeast Asia. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014). Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns. ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences. ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. With 100 data-driven & programmatic experts, ANTS has over 1,000 clients in 4 markets across Southeast Asia, Singapore, Vietnam and Indonesia.

ANTS Programmatic Agency - Credential

ANTS

Polyvalent Recommendations

MapR Technologies

Interested in learning how Showtime is leveraging the power of Spark to transform a traditional premium cable network into a data-savvy analytical competitor? The growth in our over-the-top (OTT) streaming subscription business has led to an abundance of user-level data not previously available. To capitalize on this opportunity, we have been building and evolving our unified platform which allows data scientists and business analysts to tap into this rich behavioral data to support our business goals. We will share how our small team of data scientists is creating meaningful features which capture the nuanced relationships between users and content; productionizing machine learning models; and leveraging MLflow to optimize the runtime of our pipelines, track the accuracy of our models, and log the quality of our data over time. From data wrangling and exploration to machine learning and automation, we are augmenting our data supply chain by constantly rolling out new capabilities and analytical products to help the organization better understand our subscribers, our content, and our path forward to a data-driven future. Authors: Josh McNutt, Keria Bermudez-Hernandez

Data-Driven Transformation: Leveraging Big Data at Showtime with Apache Spark

Databricks

Presentation to ANFO, Norwegian Advertisers Association

Scalding Big (Ad)ta

b0ris_1

Johnny Ryan, Presentation at Data Protection Leadership Day, Arthur Cox Solic...

Semelhante a Advanced Analytics: How to track and analyze visitors across multiple devices (20)

Convergence Analytics v2

Discussion starter at Future of Privacy Forum in Washington, DC.

Presentation at UK Direct Marketing Association Data Protection Conference 2019

ExStreamly Cheap - Insight Data Engineering 2016a Project

ExStreamlycheap Final Slides

Pattern: An Open Source Project for Migrating Predictive Models from SAS

The Day After Tomorrow:  When Ad Blockers Stop All Analytics Platforms

Presentation at CPDP

Ppc keywords discovery search labs sao paulo 2010 pavel dolezal

Roi Lavan - Convertro (All Things Data 2015)

Big Data graph Clustering with Laurence O'Toole - Digital Marketing Show, Nov...

Rainbird: Realtime Analytics at Twitter (Strata 2011)

Realtimeanalyticsattwitter strata2011-110204123031-phpapp02

Predicting Banking Customer Needs with an Agile Approach to Analytics in the ...

ANTS Programmatic Agency - Credential

Polyvalent Recommendations

Data-Driven Transformation: Leveraging Big Data at Showtime with Apache Spark

Presentation to ANFO, Norwegian Advertisers Association

Scalding Big (Ad)ta

Johnny Ryan, Presentation at Data Protection Leadership Day, Arthur Cox Solic...

Mais de Orbit Media Studios

What do top manufacturing companies put on their websites?

The Tools (and The Process) for Fast, Effective Content Marketing

Engineering and construction webinar

Advanced Content Marketing

Financial Services Websites

B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...

Turning interviews into content

B2B Tech Websites

Intermediate analytics

How to Turn More of Your Website Visitors Into Leads

Wine & Webinar - How to Increase Your Domain Authority

How to Increase Your Domain Authority

Conquering the blank page

Why Don't I rank?

Google Analytics Fundamentals

How to do a content audit

Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...

Productivity Tricks and Time Management for Content Marketers

Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety. What kind of marketing makes sense? There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery. This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”

10 Marketing Actions to Get Ready for the Rebound

Digital content best_practices