By implementing cloud solutions, online retail and e-commerce firms in Asia Pacific can respond rapidly to market opportunities, at lower cost and contained risk, and can capture the full benefits of promising growth in the region. Find out how Orange can help.

1. Cloud computing
– e-commerce’s
silver lining
in AsiaPac
December 2015

2. AsiaPac – resilient
and progressive
Cloud computing – e-commerce’s silver lining in AsiaPac
Fast urban growth
and a new generation of
middle class has seen
great progress
in AsiaPac in the past
ten years – and rapid
technology adoption and
use.
2

3. AsiaPac – resilient
and progressive
Cloud computing – e-commerce’s silver lining in AsiaPac3
of global B2C e-commerce sales
will be in Asia Pacific in 2018
37% of Asians use mobiles as primary
internet device vs under 20% of
Europeans and North Americans

4. AsiaPac – resilient
and progressive
Cloud computing – e-commerce’s silver lining in AsiaPac4
Top 3 - Indonesia, Philippines and
China top the highest daily screen
minutes use globally
Increase in smart-phone penetration
to the masses throughout AsiaPac

5. Mobile internet use is booming
5
Chinese mobile internet
users in 2014
China sets the
pace; other
AsiaPacific
nations fast
catching up.
Cloud computing – e-commerce’s silver lining in AsiaPac

6. Mobile internet use is booming
Cloud computing – e-commerce’s silver lining in AsiaPac6
Emerging – likes of Myanmar
and Indonesia are considered
‘dark horse’ economies
2014 saw 4 Chinese companies in list of world’s
top 10 internet properties – up from 0 in 2013
World’s top 5 internet properties are US companies
– but more of user base comes from Asia

7. AsiaPac – cloud powering
e-commerce forward
Cloud computing – e-commerce’s silver lining in AsiaPac7
AsiaPacific has been at the forefront
of cloud development – and that has
impacted on e-commerce
E-commerce on the rise, data
storage and internet access
costs falling rapidly
Computing, data storage and
smartphone prices all dropping
33.4% – AsiaPac is world’s leading
e-commerce sales region in 2015

8. The CEO focus in AsiaPac
Cloud computing – e-commerce’s silver lining in AsiaPac8
CEO
investment
allocations
over the
next year

9. For CEOs
– the digital imperative
Cloud computing – e-commerce’s silver lining in AsiaPac9
APAC CEOs cite mobile technologies
for customer engagement
of data currently useful, only 1% actually
used (IDC)
Technology is
empowering business
but CEOs must have
their priorities straight
– in terms of strategic
importance to the
business:

10. For CEOs
– the digital imperative
Cloud computing – e-commerce’s silver lining in AsiaPac10
say cyber securitysay data mining and analysis

11. Cloud is empowering
AsiaPac businesses
Cloud computing – e-commerce’s silver lining in AsiaPac11
Cloud helps online
retailers respond
faster to market
opportunities at
lower costs and
with contained risk:
Advance search filtering
capabilities
Role-based self-service access
Unlimited storage and retention
Automatic upgrades, maintenance
and customer support
Secure encryption and
authentication of data

12. Cloud – bringing benefits now and in the
future
Cloud computing– e-commerce’ssilver liningin AsiaPac12
Online retailers
and e-commerce
companies in AsiaPac now know
that cloud delivers the key
business benefits
they need for growth and
success.
Reduced costs
Greater agility and flexibility
Better resource utilization
More efficient development
and testing
Improved risk management
Greater security
Better disaster recovery

13. Our unique positioning
Cloud computing – e-commerce’s silver lining in AsiaPac13
Meeting
business needs
Overcoming
IT challenges
At the heart
of new
digital uses
Innovation
foresight
with our
Orange Labs
Secure networks
and global infrastructure
Global/local
capabilities
along with
expert people
Orchestrate > Operate > Optimize

14. Digital transformation
14
Orange Business Services is a
trusted partner for our customers’
digital transformation
providing your
employees with
smart and mobile
ways of working
offering the
best connectivity,
wherever you
need it
leveraging
applications
for your
business
performance
bringing you
the flexibility
of cloud
infrastructure
Cloud computing – e-commerce’s silver lining in AsiaPac

15. 15 Cloud computing – e-commerce’s silver lining in AsiaPac
Infrastructure considerations and
complexity for e-commerce
Success criteria:
cost-effective highly
scalable architecture
featuring automatic
capacity adjustment,
a highly available and
high-speed database,
and data-processing
cluster for buyer
behavior analysis
 Back-end infrastructures can be
challenging to maintain and operate
 Peak usage periods, unpredictable
transactions for certain SKUs, and high
volumes of write operations are some of
the most common problems that
operations teams face
 one of the most complex issues is
ensuring flexibility and scalability in the
system - e.g. A new bestseller SKU
might suddenly receive millions of
orders in a matter of hours yet must
continue to provide a satisfactory user
experience

16. 16 Cloud computing – e-commerce’s silver lining in AsiaPac
How Orange helps
e-commerce companies
Accelerate time to market via scalable
and agile network and hybrid cloud based
e-commerce infrastructure
Securely connect global logistic sites and
e-commerce infrastructure with high security
and availability
Improve Omni-channel customer engagement
Improve efficiency with our global real time
tracking and reporting solutions for supply chain
management
Enhance productivity through greater
collaboration between employee worldwide
Improve profitability by rationalizing and
optimizing global ICT infrastructure

17. 17 Cloud computing – e-commerce’s silver lining in AsiaPac
Orange e-commerce sector
solutions overview
 Network enabled data center services
(co-loc, Net-hosting)
 Managed DR and Backup for customer
DB and payment transaction records
 Auto-scaling and cloud based content caching to
ensure user experience
 IaaS to enable on demand, Pay as you use
based compute, storage to cater for peak
seasons and seasonal promotion
 Hybrid IT via single cloud brokerage to
enable automated workload provisioning across
different cloud targets and alignment betw cost of
infra and value of workload
 Managed aPaaS to host various e-commerce applications
and monitoring, reporting tools
 Cloud contact center solutions
 Cloud fleet tracking, inventory management,
inventory tracking
 DevOps for continuous improvement/maintenance
of current apps and innovation of new applications
 Security and cyber-defense
 Productivity enhancement through unified communications
and employee collaboration solutions
 Consult, design, build, optimization and mange of
local and wide area networks

18. 18 Cloud computing – e-commerce’s silver lining in AsiaPac
Example Use Case:
Where Orange can support
a Magento environment
 Magento Enterprise (by eBay) is a
rated by the Gartner Magic
Quadrant for ‘Digital Commerce’ as
a market leading open-source
content management system for e-
commerce web platforms
 Orange provides and manages the
agile and on-demand infrastructure
to host and run the entire Magento
e-commerce and web workload

19. Orange group
19 Cloud computing – e-commerce’s silver lining in AsiaPac
244 million customers worldwide
Local presence in 160 countries
Major Service Centers in Brazil, Egypt,
India, Mauritius helping business clients 24/7
Largest enterprise voice/data network for
in the world, 220+ countries and territories
4G in 11 countries
3,000+ multinational clients worldwide
156,000 employees (20,000 serving enterprises)
732 million euros invested in research and
innovation in 2014
Cloud for Business customers
300 MNC, 8,000 SMEs
2014 revenue
strongest brand in 2015
€39bn

20. Thank you
for your time!
Data in this presentation referenced from a
PwC study “Cloudy Above, Full Speed Ahead”
commissioned
by Orange Business Services.
To find out more download
the report here - https://backoffice.www.orange-
business.com/en/library/publication/cloudy-above-full-
speed-ahead