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Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 
Seungmin Lee
Sales Consulting Director, SCM Team
2015.04.21
Empowering Modern 
Value Chains
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for 
information purposes only, and may not be incorporated into any contract. It is not a 
commitment to deliver any material, code, or functionality, and should not be relied upon 
in making purchasing decisions. The development, release, and timing of any features or 
functionality described for Oracle’s products remains at the sole discretion of Oracle.
2
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Digital Value Chains of the 21st Century
3
New challenges and opportunities
Globalization
Convergence
Security
Connectivity
Data 
Explosion
Transparency
How can companies 
modernize their value 
chains to meet the 
digital challenge?  
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Convergence of supply chains
Digital Technology 와 Supply Chain의 융합
Source ; Supply chain management in the cloud, Accenture, 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.   5
The World Has 
Changed…
How are you rethinking your 
supply chains?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Oracle Supply Chain Strategy
• Enable MODERN Supply Chains – Digital, Connected, Complete
• Deliver BEST PRACTICES and INDUSTRY‐SPECIFIC Capabilities
• Provide FLEXIBLE DEPLOYMENT options – Cloud, Hybrid ,On‐premise
6
Empowering Modern Value Chains
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.  
Innovation Management
Value Proposition
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
?
Exec. 
Strategy
Finance Sales & 
Marketing
Legal
Consumer
Demand
Customers
R&D
Mfg. & 
Operations
Web Portal
Requirements 
DB Prototypes ERP
5year 
Plan
Budget Market
Studies
Legal Req’s:
Compliance
Safety Etc.
Lab 
Notebooks
Money 
Gate
Focus 
Groups
Scoping 
Discussions
Product
Roadmap
Proposals
Resources
Changes
Bandwidth
Target 
Costs
Functional 
Specifications
Validation
Goals &
Objectives
Customer 
Claims
Competitive 
Research
ALM
Engineering IP
Product
Portfolio
Corp
Strategy
Right Direction
Product Execution
Do Things Right
Right Resources
Development
Pipeline
Resources
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Closing the Gap
Product
Portfolio
Corp
Strategy
Right Direction
Product Execution
Do Things Right
Right Resources
Development
Pipeline
Resources
Product Execution
Do Things Right
Right Resources
Product
Portfolio
Development
Pipeline
Resources
Corp
Strategy
Right Direction
Portfolio
Right Mix
Right Roadmap
Optimized ROI
Greater Alignment
Better Balance
Faster to Market
Reduced Costs
Increased Utilization
Ideas
Requirements Concepts
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
What is Innovation Management ?
Innovation Management is the selection and translation of the best ideas and 
inventions into profitable offerings for customers. 
The problem is not a shortage of ideas, but a breakdown in the selection and 
translation process.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
PRODUCTS
MARKETINSIGHTS
Oracle Innovation Management Cloud
Innovate to Profitable Offerings
Idea
Idea
Idea
Idea
Idea
Fund
PRODUCT
DEVELOPMENT
& COMMERCIA-
LIZATION
Compare
OPTIMIZE
INVESTMENT
PORTFOLIO
CONNECTED INFORMATION PROCESS
Screen
GENERATE
PRODUCT
PROPOSALS
CAPTURE,
DEVELOP &
PRIORITIZE IDEAS
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.  
Product Information Management
Value Proposition
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Enterprise Grade Product Information Management
13
Modern, Purpose‐Built, Extensible, Deployed on Oracle Public Cloud
4
1 2
3
Data On‐Boarding
다양한 시스템 및 트레이딩
파트너로 소스로 부터의 데이터
업로딩
Data Quality
Data Enrichment & 
Governance
기준정보 의 생성, 수정,
retirement 시 거버넌스 체계구축
Data Sharing
표준화되고, 중복 제거된 기업의 골든
레코드를 필요 시스템에 배포
기업 표준화 원칙에 따른 기준
정보 분류, 표준화 중복 제거
Fusion 
Product Hub
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.  
Oracle Transportation Management &
Global Trade Management
Value Proposition
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Logistics Business Challenges 
15
Multi‐Channel 
Fulfillment
Rising Freight
Costs
Supply Chain
Visibility & Risk
Globalization
Increasing
Regulations
Sustainability
Transportation
Capacity
Increasing Order
Volumes
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Oracle Transportation & Global Trade Cloud
User‐centric, Performance‐driven, Enterprise‐ready
Oracle Transportation Cloud
Oracle Global Trade Cloud
Sourcing
Optimization
Execution Tracking
Payment
Reporting 
& analytics
Classification
Restricted Party 
Screening
Trade Control 
Determination License 
Management
Document 
Management
Customs 
Management
Reporting 
& analytics
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.   17
Transportation & Global Trade : Business Benefits
Optimized Responsive
CollaborativeInsight Driven
Freight/Laded costs 절감 및
profit margins 증대
Carrier 및 trading partner 와 협업을
통한 Supply Chain 가시성 증가
분석을 통한 운영/네트워크 및
퍼포먼스 향상
글로벌 Supply Chain 및 compliance risk에
대한 경감을 통한 고객 서비스 향상
OTM  & GTM 
Cloud
4 3
21
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.  
Oracle Supply Chain Cloud – Safe Passage
18
Modern supply chain delivered via a practical path
Modern Supply Chain Modern Cloud Practical Path
Supply chain best practices 
for your enterprise
Personalized, connected 
and secure
to the cloud for customers 
to achieve goals & 
deliver results
Empowering Modern Value Chains

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