[2015 Oracle Cloud Summit] 1. Oracle Keynote_Modern Business in the Cloud

1. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Modern Business.
Modern Cloud.
Doug Hughes
Vice President, Applications Development ‐ JAPAC
April 21, 2015
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

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Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Digital
Changes
Everything
Around‐the‐clock
Availability
Consumer
Expectations
Real‐time
Fulfillment
Flawless
Engagement
Personalized
Service
Information any
time, Anywhere
Business Model
Insight
Speed to Market
Employee
Expectations
New Markets

4. Digital Disruption
CloudCloud
Data
Explosion
Data
Explosion
Social is
Business
Social is
Business
Rise of
Mobility
Rise of
Mobility
Sophisticated
Customers
Sophisticated
Customers
26%
86%
94%
Post negative
comments
Stop doing
business
Will pay
more for
great
experience
“Engage me
everywhere.”
“Meet my
expectations.”
“Know me.
Wow me.”
“Understand
and reward me.”
1/32020
of all data
in the cloud
50 Billion
2020
Internet Devices
51%2014
of workloads
in the cloud
9 Billion
2012
Internet Devices
50.3%
of ecommerce
traffic coming
from mobile
87%of organizations
using public
cloud
90%
Created
within the
last 2 years
50X Growth
by 2020
78%
Mobile Data
Growth
20‐Year‐Old
Legacy
Applications
20‐Year‐Old
Legacy
Applications

5. Modernize to Survive
20‐Year‐Old
Legacy
Applications
Pre Internet
Pre Search
Pre Social
Pre Mobile
Pre Cloud
No Increase in I.T. Budgets
Still Need to Innovate
75% of Apps Highly Customized
>80% of I.T. Spent on Maintenance
Extremely Inflexible
Standard
Mobile
Easily Provisioned
Real Time Data and
Decision‐Making
Social Integrated

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Readiness for Inorganic Growth
Efficiency in Post‐merger Integration
Growth From Non‐traditional Markets
Demand for Faster Innovation Cycles
Rapid Response to Non‐traditional Competitors
Digital Transformation of the Business
Top Boardroom Priorities
6Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Source: “Inside The 2015 Boardroom Priorities”, Constellation Research, December 2014

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Digital Opportunities Span Every Function
Customer
Insight
Customer
Interactions
Revenue
Growth
Digitized
Processes
Source: “The Nine Elements of Digital Transformation”, MIT Sloan Management Review, 2014
Workforce
Productivity
Business
Insight
7

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Cloud Adoption Patterns Evolve
Single Process
Business
Function
End‐to‐End
Process
Complete
Transformation
8

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Challenges with First Generation Cloud
Computerworld Strategic Marketing Services, Feb‐Mar 2014 Cloud Survey
76%
75%
High performance,
availability and
security requirements
Ease of migrating
existing application
data
67%
74% Ability to support
mission critical
applications
Security and legal
or regulatory
requirements
First Generation
Cloud
9

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Cloud Applications—Only Growing in Value and Scope
Investing to Create the Next Generation
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Value
Scope
Coming Soon
Every day innovations…
…are creating opportunities for SaaS to
change how organizations do business
• New classes of apps
• Natively social apps
• Pervasive integrations
• IOT connected apps
• New devices
• Mass customizations
• Lower and lower costs
• Global deployments
• Consumerization
• Etc…
Then
Now

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Keeps Pace
with Change
Success in the Cloud
Consumption
of Innovation
Best
Practices
Customer
Advocacy
11

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Cloud Leadership Requires Broader Transformation
Current Model New Model
Engage CIOs & IT
Focus = Products, Features
Discovery based Engagement
Ecosystem Optional
Customized Services
Iterative Pricing Negotiations
Limited involvement in Implementation
Support: Respond and React
Customer References
Engage IT & LOB
Focus = Business Outcomes
Insight led Engagement
Ecosystem Mandatory
Packaged: Fixed price, Fixed Scope
Frictionless: Contract to Provisioning
Accountable for Go‐Live, Integrations
Proactive Usage Monitoring
Communities & Advocates
12

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Largest Portfolio of
Cloud Applications
Easy to Change,
Extend and Connect
Mission Critical One Industry‐
Standard Platform
Oracle Cloud
13

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Strategy for Cloud Market Leadership
• Create a portfolio of unmatched
breadth and depth
• By building, acquiring, and partnering
• To deliver solutions that create
business value in the short, medium,
and long term
• In the most critical enterprise
application markets
Oracle Confidential – Internal/Restricted/Highly Restricted 14
SaaS
PaaS
IaaS

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Oracle Cloud and Services
Go beyond other cloud providers. Modern. Complete.
Global Human
Resources
Talent Management Sales Service Commerce
Enterprise Resource Planning &
Performance Management
Marketing
Social Marketing Social Engagement & Monitoring Social Enterprise Network Social Data & Insight
Storage Compute Messaging Identity Sync
TAILOR
Mobile Java Database Documents Business IntelligenceDeveloper Cloud Marketplace
ENRICH
Applications
Platform
Infrastructure

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Marketing
& Sales
Marketing
& Sales
Commerce,
CPQ, &
Order Capture
Commerce,
CPQ, &
Order Capture
Customer
Service &
Support
Customer
Service &
Support
Enterprise
Resource
Planning
Enterprise
Resource
Planning
Human
Capital
Management
Human
Capital
Management
Talent
Management
Talent
Management
Supply
Chain
Management
Supply
Chain
Management
Enterprise
Performance
Management
Enterprise
Performance
Management
Social
Relationship
Management
Social
Relationship
Management
Software‐as‐a‐Service
16

17. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Oracle Cloud. Modern Cloud.
Oracle Confidential – Internal/Restricted/Highly Restricted 17
Personalized. Connected. Secure.

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The Modern Cloud is Personalized
Oracle Confidential – Internal/Restricted/Highly Restricted 18
Business Benefits
Tailor applications to fit your business – branding,
corporate, and local requirements
Empower employees to configure their user
experience, dashboards, reports, workflow, and data
IT Benefits
Enrich functionality with standard tools for building
custom applications
Update software on your terms and protect
configuration changes
Branding
User Experience
Analytics Workflows
Data Fields

19. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
The Modern Cloud is Connected
Oracle Confidential – Internal/Restricted/Highly Restricted 19
Business Benefits
Connect your entire business – data, processes,
analytics, and people
Provide employees with a unified user experience
IT Benefits
Seamlessly integrate processes and data between
cloud, on premise and 3rd party applications
Easily import and export data as well as add or change
service providers
Custom3rd Party
On Premise
On Premise
On Premise
ORACLE CLOUD
HCM Cloud
ERP Cloud
CX Cloud

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The Modern Cloud is Secure
Oracle Confidential – Internal/Restricted/Highly Restricted 20
Business Benefits
Compliance with local data residency requirements
Proven cloud provider known for viability, reliability,
and expertise
IT Benefits
Application security with unified access controls
Isolated data tenancy and security at multiple layers
protects sensitive corporate data
19 Data Centers
Worldwide
Unified Access Controls
Isolated Data Tenancy
HCM CX ERP

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More Enterprise SaaS Applications Than Anyone
• Customer Experience:
– Marketing Cloud: 84 SaaS products – 29 new
– Sales Cloud: 69 SaaS Products – 14 new
– Service Cloud: 113 Saas Products – 14 new
– CPQ & E‐Commerce: 42 SaaS Products – 27 new
– Social Campaigns, Listening and Data: 49 Saas & DaaS Products – 36 new
• Human Capital Management
– Social HCM: 84 SaaS Products – 16 new
• ERP
– High‐end ERP: 49 Saas Products – 14 new
• Industry‐Specific (across 12 Industries)
– 70 SaaS products – 55 new
Over 500 SaaS Products – over 200 of them new
21

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CX Cloud
Oracle Confidential – Internal/Restricted/Highly Restricted 22
Marketing CPQ CommerceSales Apps
Marketplace
Service Social
CX Foundation
Universal Customer Master
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services

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Modern CX Cloud: Customer Examples
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HCM Foundation
HCM Cloud
Oracle Confidential – Internal/Restricted/Highly Restricted 24
Universal Employee Master
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services
Apps
Marketplace
SocialGlobal
HR
Workforce
Rewards
Workforce
Management
Talent
Management

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Modern HCM Cloud: Customer Examples
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ERP Cloud
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ERP Foundation
Universal Financial Master
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services
ProcurementProjectsFinancials

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Modern ERP Cloud: Customer Examples
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Supply Chain Management Cloud
SUPPLY CHAIN MANAGEMENT SOLUTIONS
SUPPLY CHAIN MANAGEMENT FOUNDATION
Universal Product Master
Value Chain
Execution
ProcurementProduct Value
Chain
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services
Value Chain
Planning
Manufacturing Asset Lifecycle
Management

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Enterprise Performance Management Cloud
ENTERPRISE PERFORMANCE MANAGEMENT SOLUTIONS
ENTERPRISE PERFORMANCE MANAGER FOUNDATION
Universal Data Relationship Master
Financial
Reporting
Enterprise
Planning
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services

30. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Tailor within SaaS. Enrich with PaaS.
Personalize Your Cloud
Database
Cloud
Developer
Cloud
Java
Cloud
Documents
Cloud
BI
Cloud
 Data storage
 Data import
 Logic and
business rules
 UI modifications
 Full power of J2EE
 Source code
management
 Build deploy tools
 Web service repository
 External document
collaboration
 Offline syncing
 Web, mobile,
desktop
 Enterprise
analytics
 Reporting
Oracle Cloud
 Rich tailoring
capabilities
 Mobile support
 Embedded social
collaboration
 Tailor approvals/
workflows
Cloud
Marketplace
Mobile
Cloud
 Unique apps
 By cloud partners
 Certified
 Mobile APIs
 Federated identity
 Mobile security
 Any platform, any
device
One Cloud Platform

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Storage
Elastic
Block
Storage
Storage
Elastic
Block
Storage
Compute
Elastic
Compute
Compute
Elastic
Compute
Secure Identity
Identity
Administration
Secure Identity
Identity
Administration
Storage
Elastic
Object
Storage
Storage
Elastic
Object
Storage
Oracle Infrastructure‐as‐a‐Service
31

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Oracle Cloud
200+Countries
15 years
Managing Enterprise
Clouds
#2 SaaS
Provider in the World
19
Data Centers in
75%+
of Fortune 100
Run Oracle Cloud
62M+
Users on the Oracle
Cloud Every Day
23B+
Transactions on the
Oracle Cloud Every Day
19 of 20
Top Cloud Providers
Run on Oracle
32

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How do we make
this transition
easier?
What about my
existing
investments?
What should
we move to the
cloud first?
What are the
cultural
implications?
Where should we
start our digital
transformation?
How do we
ensure success?
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