MARKETING MGT

2. Submitted by : Muhammad Arsalan Qureshi

3. Marketing
Marketing is the process of
communicating the value of a
product to customers, for the purpose
of selling that product
(goods or services).
Another simple definition of "marketing" is
"managing profitable customer relationships".

4.  Marketing process involves ways that value can be
created for the customers to satisfy their needs.
 Marketing process is a continual series of actions and
reactions between the customers and the
organisations .
 In marketing process the situation is analysed to
identify opportunities, the strategy is formulated for a
value proposition, tactical decisions are taken, plan is
implemented, and results are monitored
Marketing Process

5. Steps in Marketing Process
Following are the steps involved in the Marketing
Process
Situation Analysis
Marketing Strategy
Marketing Mix Decision
Implementation and Control
Steps in Marketing Process

6. 1. Situation Analysis
Situational and environmental analysis is done to
identify the marketing opportunities, to understand
firms own capabilities, and to understand the environment in
which the firm is operating.
5-C Analysis (Company ,Customers,Competitors,Collaborators,Climate)
represents the internal situation
PEST Analysis for macro environmental,political,economic,societal,&
technological factors
SWOT Analysis (Strength,Weaknesses,Opportunities and Threats)
Steps in Marketing Process

7.  2. Marketing Strategy
After identifying the marketing opportunities a strategic plan is
developed to pursue the identified opportunities. It involves
Segmentation & Target Marketing
3. Marketing Mix Decisions
Marketing Mix Strategies are controled able strategies which afirms
blend that gives you the desired result of your chosen market
At this step detailed tactical decisions are made for the controllable
parameters of the marketing mix. It includes 4 P’S- Product
development decisions, product Pricing decisions, product
Placement decisions, and product Promotional decisions.
Steps in Marketing Process

8. 4. Implementation and Control
Finally, the marketing plan is
implemented and the results of
marketing efforts are monitored to
adjust the marketing mix according
to the market changes.
Steps in Marketing Process

9. Case Study Organization

10. Procter & Gamble
Vision
Mission
Nestle origins date back to 1866, when two seperate Swiss enterprises were
founded that would later form the core of Nestle.
Nestle has been serving this world for over one hundred and thirty years.
Nestle started its operations in Pakistan back in 1988
To be
recognizededas,thebestconsumerproductsandServicesCompanyintheworld
•Mission:Wewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworld'sconsumers.Asaresult,consumerswillre
warduswithleadershipsales,profit,andvaluecreation,allowingourpeople,ourshareholders,andthecommunitiesinwhichweliveandworktoprosper.
KEYPEOPLE•A.GLafley(CurrentCEO,Chairman,President)•RobertA.McDonald(CEOtillMAY2013)BoardOfDirectors(Total11):oNormanAugustineoLyn
nmmartinoJohnfmartinjroErnestozedillooScottCook

11.  Ambient Diary (Milk Pak)
 Chilled Diary (Nestle Yougart)
 Beverages (Fruita vitals)
 Bottled Water (Pure life)
 Culinary and food (Maggi noodles)
 Baby food (Cerelac)
 Breakfask cereals (Koko crunch)
 Confectionary (Polo)
 Juices
Nestle Pakistan
Products

12. Products

13. Competitors

14. SWOT Analysis
Strengths
 Well developed strategy
 Good marketing skills and services
 Parent support
 Company image
 Products innovation
 Good financial position
Weeknesses
 Limited distribution channels
 No outlet in Pakistan
 More concerned about profit

15.  Support from foreign investors
 Enhance distribution channels
 Changing social trends
 Market growth
Opportunities
Threats
 Govt. regulations
 Increase in competitions
 No Entry barrier
 Un favourable changes in customers demand

16. By analyzing the cash flow chart , for three years of
Nestle Pakistan , we come to conclusion that although
the organization is improving in terms of increase in
sales , but there are also some grey areas which need
to be tackaled by method and proper strategy to boost
up the sales
Analysis

17.  Overall profit margin showed a slight increase but a slight decline in
gross profit margin was witnessed, this was mainly due to cost pressure
on some products.
 Nestle can be made more profitable by making it more proactive
 It is recommended that they should icrease their outlets in Pakistan
Suggestions & Recommendations