There is no shortage of testing best practices out there, but what about worst practices? In testing, knowing what not to do can save you time, resources and money.
3. Ecommerce: The Good, the Bad, and the Ugly
“UGLY & BAD” DESIGN
1. Burning hours on the “perfect” design
2. Moving something familiar
3. Homepage guesswork
“UGLY & BAD” TESTING
1. Obsessing over your homepage hero (and not
tracking Purchase Conversion)
2. Not all stages of the funnel are measured
3. Purchase CTA removed
13. Ecommerce: The Good, the Bad, and the Ugly
“UGLY & BAD” DESIGN
1. Burning hours on the “perfect” design
2. Moving something familiar
3. Homepage guesswork
“UGLY & BAD” TESTING
1. Obsessing over your homepage hero (and not
tracking Purchase Conversion)
2. Not all stages of the funnel are measured
3. Purchase CTA removed
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