The document introduces the Optimizely Professional Services team and how they can help customers leverage digital experimentation. It discusses achieving consistency and continuous experimentation through expertise, governance models, processes and technology. Example projects from the services team include tools for non-technical editors to test headlines and embedding experimentation in company workflows. The agenda concludes with a fireside chat from HEMA and Farfetch on their experiences.

1. Jil Maassen
Senior Strategy Consultant, Optimizely
Unlock the potential of Digital
Experimentation:
How to leverage the expertise of
Optimizely Services

2. 2
Housekeeping Items Slide
 Welcome to Opticon!
 Slides will be shared and available after Opticon
 We want to hear from you! We will email you a feedback
form post-event

3. Learning Objectives
• How to ensure you keep the ball rolling and continue to reinvent experiences for your users
• An introduction to Optimizely Professional Services Team that act as an extension of your team
• Hear it from our customer HEMA & Farfetch in a fireside chat

4. 4
Agenda 1. An introduction to the Optimizely
Professional Services Team
2. Achieving consistency and
continuous reinvention in
experimentation
3. Extending your team and our
ways of working
4. Fireside Chat with HEMA &
Farfetch

5. An introduction to the
Optimizely Professional
Services Team

6. I.T. Projects
are viewed as
successful.
I.T. Projects
are considered
complete
failures.

7. 7
RISKS
when buying SaaS
Lack of User Buy-In
Software Scope & Implementation Time/Cost
Business Disruption

8. Probability that your project will be successful.

9. “
”Jay Larson,
CEO Optimizely
Services are required to unlock the
potential of our products in a
customer's environment and to help
them get value from the capabilities
of the software that we deliver.

10. ServicesProducts Solution to Your
Business Problem

11. Achieving consistency and
continuous reinvention in
experimentation

12. 12
DXO is a game-changer
for today’s business leaders
 Optimizely had done it thousands of
times, helping customers run 1M+
experiments.
 We know the fastest and best way for
you to get business value from DXO.
73
DAYS
First
Full Stack
experiment
90
DAYS
Running
5th
experiment
40
DAYS
First web
experiment
WINNING REQUIRES EXPERTISE
Average time to value across all customers 2019

13. Define the business goals you want to influence
Determine and implement a governance model
Create a repeatable value creation process
Build an experimentation platform you can trust
Your Partner to Building Operational Excellence
Blueprint to a Successful Experimentation Program
Our Customers
OPERATIONALRELIANCE
TIME
SUCCESS METRICS
ORGANIZATIONAL MODEL
PROCESS
TECHNOLOGY

14. 14
64%
More experiments launched by customers who
work with our Services team
38%
Increase in experiments reaching statistical
significance when working with our Services
team
Mitigate your risk of
purchase.
Maximize your return.

15. Extending your team and
our ways of working

17. 18
Our Ways of Working
Day-To-Day
Operations
3
Platform
Implementation
4
Strategic Company
Targets
1
Experimentation
Program
2

18. 19
Custom Headline Testing Tool
 Allowing non-technical editors to test
different headline copy in a few clicks,
integrated with their CMS
 Creation and release of an headline
test application connected to
Optimizely via our REST API
Editors are now able to launch
headline tests in a few minutes without
code
Embedding an Experimentation Mindset
 Understanding the customers’ current
workflow and processes
 Established internal communication
programs. Created new reporting
frameworks and KPIs including
experimentation metrics as well as new
work processes and structure /
governance.
Experimentation became part of the day-
to-day life embedded in KPIs and
created a career path within
experimentation.
Example Projects

19. Fireside Chat with
HEMA & Farfetch

20. Raun Sips
UX Manager,
HEMA
Luís Trindade
Principal Product Manager –
Experimentation,
Farfetch

21. Q&A

22. Thank you!

23. Session Exit Slide
(Do Not Remove)
Up next…
 Announcement 1
 Announcement 2
 Announcement 3