Opticon 2015-Pushing the Boundaries of Optimizely
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The document appears to be a presentation about optimizing websites and user experiences using Optimizely. It discusses topics like Single Page Applications, mobile web performance, and integrating advertising operations with product development. It also introduces a Node.js library called node-optimizely for running Optimizely experiments from server-side code and describes DevTools and plugins that can help with performance and user experience testing.
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Opticon 2015-Pushing the Boundaries of Optimizely
- 1. #opticon2015 Pushing the Boundaries of Optimizely Alex Ivashchenko Principal Software Engineer, Trulia alexi@trulia.com Markis Taylor Engineering Lead, Trulia mtaylor@trulia.com Shaunak Mali Solutions Architect, Optimizely shaunak@optimizely.com Brad Taylor Sr. Solutions Architect, Optimizely brad@optimizely.com
- 3. Topics • node.js • Single Page Applications • Mobile Web • Media Trends • Ad Integration
- 4. Load Time vs User Experience vs Product Experimentation Weighing the Opportunity Costs
- 6. 12 seconds Mobile with JS
- 7. 2 seconds Mobile without JS
- 8. node-optimizely library • Creates isolated environment • Runs provided optimizely experiments • Outputs modified html • Returns list of added images and cookies • Framework agnostic
- 9. The Developer • Choose between jsdom and cheerio/vm • Fetch fresh optimizely bundle (no jquery) • Generate original html page • Handle new cookies and images • Send modified html to a client
- 10. Example
- 12. Performance vs User Experience Single Page Applications
- 13. Dev Tools for the Win!
- 14. Wordpress Plugin
- 15. Left hand should know what the right hand is doing. Advertising Operations meets Product Development
- 17. Javascript, the solution to and cause of all life’s problems. Optimizely Javascript API
- 19. https://gist.github.com/ff7a5bb9b4cc44f62c6e.git Code to block iFrame load
- 20. Final Thoughts
- 21. Q & A
- 22. #opticon2015 Pushing the Boundaries of Optimizely Alex Ivashchenko Principal Software Engineer, Trulia alexi@trulia.com Markis Taylor Engineering Lead, Trulia mtaylor@trulia.com Shaunak Mali Solutions Architect, Optimizely shaunak@optimizely.com Brad Taylor Sr. Solutions Architect, Optimizely brad@optimizely.com