At Optimizely, we've worked with thousands of customers across a variety of industries and know first-hand what works and what doesn't work to improve the metrics that matter. How do you ensure that you are delivering products that customers want, but may not have found otherwise? How do you increase your average order value? Attend this webinar to find cross-sell & upsell opportunities and ensure that your customers are exposed to the broad range of products that they may need. What you'll learn: - Best practices to identify the proper metrics to focus on - How to increase AOV, AOQ, upsell, and cross-sell opportunities - What tactics Optimizely has seen be successful when engaging with customers

2. Housekeeping
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4. Strategy Consultant, Professional Services
Who we are:
Strategy experts provide insights, guidance, and best practices on our
Customer’s optimization program to ensure long-term success and
accelerate speed to value
Examples of what we do:
• Advise on optimization roadmap using Optimizely’s frameworks
• Provide expert ideation, optimization process, and program management
tools
• Define key experiment metrics, integrations, and audience types to be
implemented

5. https://www.optimizely.com/outperform-webinar-series/

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Agenda
Drive Upsell &
Cross-sells

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27. 90% statistical
significance
Increase
Viewed premium
high-price
products
50% statistical
significance
Increase
Total revenue per
conversion

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32. >90% statistical
significance
Increase
Overall trial
sign-ups
>90% statistical
significance
Increase
Overall trial
activations

33. >90% statistical
significance
Increase
Overall trial
sign-ups
>90% statistical
significance
Increase
Overall trial
activations
Decrease
Overall product
retention after
trial
>90% statistical
significance

35. Original
Variation

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44. When applied to Upsells and Cross-sells Opportunities
● The problem is lack of awareness or understanding of the customer’s own
needs (latent needs) and what your product or service offers
● Potential solutions can be around any number of upsell or cross-sell strategies
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49. Optimizely

50. Optimizely

51. Optimizely

52. Retail sites:
● Checkout funnel - show accessories that
complement the items a visitor is purchasing
● Product detail pages - show alternative items that
are related to the product a visitor is browsing
● Homepage - highlight crowd favorites
B2B or SaaS sites:
● Show visitors relevant collateral: whitepapers,
infographics, blog posts, based on browsing
behaviors
● Suggest recommended knowledge base articles
or community posts to reduce support call volume