Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors. As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience. Join this webinar and learn: - 6 ways you can skyrocket your site conversion - Example of real conversion tests run - Website hacks that you can start implementing right away

1. 6 Hacks To Take Your B2B Website
Conversion To The Next Level
We’ll show you modern techniques for
conversions that you won’t find anywhere else
on the internet

2. Dan Murphy
Demand Gen @ Drift
dan@drift.com
Takeshi Young
Web Marketing @ Optimizely
takeshi@optimizely.com

3. Are you making it easy for your visitors to opt-in?
1.

5. What’s wrong
1. Too many distractions

7. What’s wrong
1. Too many distractions
2. No “eye-catching” CTA

9. What’s wrong
1. Too many distractions
2. No “eye-catching” CTA
3. Click to convert (extra work)

12. What’s working
1. Easy to skim

14. What’s working
1. Easy to skim
2. One-field form (with @drift.com already
populated)

16. What’s working
1. Easy to skim
2. One-field form (with @drift.com already
populated)
3. Slimmed down navigation

18. Are you personalizing your visitors’ website
experience?
2.

19. Personalized Homepage

20. Login Page Promos

21. Promo Cards

22. Behavioral Targeting

23. Are you using the right offer to convert your
audience?
3.

25. What’s wrong
1. Introducing sales too early

27. What’s wrong
1. Introducing sales too early
2. No TOFU CTA for conversion

29. What’s wrong
1. Introducing sales too early
2. No TOFU CTA for conversion
3. Hero CTAs don’t lead to conversion

32. What’s working
1. “Selfish value” is obvious

34. What’s working
1. “Selfish value” is obvious
2. Built around the persona

36. What’s working
1. “Selfish value” is obvious
2. Built around the persona
3. Easy follow-up for sales team

37. Are you segmenting your visitors properly?
4.

38. Case Studies

39. Resources

40. Customer Validation

41. Events

42. Are you only optimizing your words for Google?
5.

44. What’s wrong
1. Bad headline that’s confusing

46. What’s wrong
1. Bad headline that’s confusing
2. Support bullets provide no help

48. What’s wrong
1. Bad headline that’s confusing
2. Support bullets provide no help
3. “No-obligation” demo (no such thing)

51. What’s working
1. Copy that makes you want to convert

53. What’s working
1. Copy that makes you want to convert
2. Social proof, objection handling all done above
the fold.

55. What’s working
1. Copy that makes you want to convert
2. Social proof, objection handling all done above
the fold
3. All copy leads to the CTA

57. Are you using account based marketing?
6.

59. Top Tier

60. Top Tier

61. Mid Tier

62. Lower Tier

63. Questions?
@_danieljmurphy
@takeshiyoung