A Collection of Quotes from Simon Sinek

Reference: goodreads.com
A Collection of Quotes
from
Simon Sinek

Infographic published by Neil Beyersdorf
neil-beyersdorf.branded.me/
Simon Sinek is an author, motivational
speaker best known for popularizing the
concept of "the golden circle" and to "Start
With Why", described by TED as "a simple
but powerful model for inspirational
leadership all .
Born: October 9, 1973 , Wimbledon,
London, United Kingdom
Reference: Wikipedia

linkedin.com/in/neilbeyersdorf
The Golden Circle
What
Every organization on the planet
knows WHAT they do. These are
products they sell or the services
they offer.
How
Some organizations
know HOW they do it. These
are the things that make
them special or set them
apart from their competition.
Why
Very few organizations know WHY
they do what they do. WHY is not
about making money. That’s a result.
It’s a purpose, cause or belief. It’s the
very reason your organization exists.
Simon Sinek discusses
the principal behind
every successful person
and business. A simple
but powerful model for
how leaders inspire
action, starting with a
"Golden Circle" and the
question "Why? “
"First why and then
trust."
- Simon Sinek

“People don’t buy
“what” you do,
they buy “why”
you do it.”
- Simon Sinek

“For values or
guiding principles
to be truly
effective, they
have to be verbs.”
- Simon Sinek

“If you’re not
consistent in the
things you say and
do, no one will
know what you
believe.”
- Simon SinekInfographic published by Neil Beyersdorf

“If you hire people just
because they can do a
job, they’ll work for your
money. But if you hire
people who believe what
you believe, they’ll work
for you with blood and
sweat and tears.”
- Simon Sinek

“If you don't
understand
people, you don't
understand
business.”
- Simon Sinek

“Every company,
organization or group
with the ability to inspire
starts with a person or
small group of people
who were inspired to do
something bigger than
themselves.”
- Simon Sinek

“It’s not just WHAT or
HOW you do things
that matters; what
matters more is that
WHAT and HOW you do
things is consistent
with your WHY.”
- Simon Sinek

“We're not good at
everything, we're not
good by ourselves. Our
ability to build trust
and relationships is the
key to our survival as a
race, and to thriving as
idea makers.”

“Words may inspire,
but only action creates
change. Most of us live
our lives by accident we
live life as it happens.
Fulfillment comes when
we live our lives on
purpose.”

“Great companies
don't hire skilled
people and motivate
them, they hire
already motivated
people and inspire
them.”

“For great leaders, The
Golden Circle is in
balance. They are in
pursuit of WHY, they hold
themselves accountable
to HOW they do it and
WHAT they do serves as
the tangible proof of
what they believe.”

“If the leader of the
organization can’t clearly
articulate WHY the
organization exists in
terms beyond its
products or services, then
how does he expect the
employees to know WHY
to come to work?”

“Being the leader means
you hold the highest rank,
either by earning it, good
fortune or navigating
internal politics. Leading,
however, means that others
willingly follow you—not
because they have to, not
because they are paid to,
but because they want to.”

“Those who are inspired are
willing to pay a premium or
endure inconvenience, even
personal suffering. Those who
are able to inspire will create a
following of people—
supporters, voters, customers,
workers—who act for the good
of the whole not because they
have to, but because they want
to.”

“All we have is the undying
belief of this one person of a
world that exists in the future
and his ability to communicate
it in a way that lets us imagine
it as clearly. All leaders must
have two things: they must
have a vision of the world that
does not exist and they must
have the ability to
communicate it.”

“Addicted to the short-term results,
business today has largely become a
series of quick fixes added on one
after another after another. The
short-term tactics have become so
sophisticated that an entire
economy has developed to service
the manipulations, equipped with
statistics and quasi-science. Direct
marketing companies, for example,
offer calculations about which words
will get the best results on each
piece of direct mail they send out.”

“Because the work we’re
doing now is better than
the work we were doing
six months ago. And the
work we’ll be doing six
months from now will be
better than the work
we’re doing today.”
- Simon Sinek

“The goal of business
should not be to do
business with anyone
who simply wants what
you have. It should be
to focus on the people
who believe what you
believe.”

“Companies that fail to
communicate a sense of
WHY force us to make
decisions with only
empirical evidence. This
is why those decisions
take more time, feel
difficult or leave us
uncertain.”

“It’s worth
repeating: people
don’t buy WHAT
you do, they buy
WHY you do it.”
- Simon Sinek

“Great leaders are those
who trust their gut. They
are those who
understand the art
before the science. They
win hearts before minds.
They are the ones who
start with WHY.”
- Simon Sinek

“There are only
two ways to
influence human
behavior: you can
manipulate it or
you can inspire it.”

“When faced with a
result that doesn’t
go according to
plan, a series of
perfectly effective
short-term tactics.”
- Simon Sinek

“We say WHAT we
do, we sometimes
say HOW we do it,
but we rarely say
WHY we do WHAT
we do.”

“This is important
because our behavior is
affected by our
assumptions or our
perceived truths. We
make decisions based
on what we think we
know.”

“There are many
ways to motivate
people to do things,
but loyalty comes
from the ability to
inspire people.”
- Simon Sinek

“Our need to
belong is not
rational, but it is a
constant that exists
across all people in
all cultures.”
- Simon Sinek

“Great leaders and
great organizations are
good at seeing what
most of us can’t see.
They are good at giving
us things we would
never think of asking
for.”

“You have to
be careful
what you
think you
know.”

“Finding WHY
is a process of
discovery, not
invention.”
- Simon Sinek

“You don’t hire
for skills, you
hire for attitude.
You can always
teach skills.”
- Simon Sinek

“Every day, the
competition is
doing something
new, something
better.”
- Simon Sinek

“Those who truly
lead are able to
create a following of
people who act not
because they were
swayed, but because
they were inspired.”

“Only when the WHY
is clear and when
people believe what
you believe can a
true loyal
relationship
develop.”

“There are many ways to
motivate people to do
things, but loyalty comes
from the ability to inspire
people. Only when the
WHY is clear and when
people believe what you
believe can a true loyal
relationship develop.”

“There are leaders
and there are those
who lead. Leaders
hold a position of
power or influence.
Those who lead
inspire us.”

“Those who lead are
able to do so because
those who follow
trust that the
decisions made at the
top have the best
interest of the group
at heart.”

“It’s not Bill Gates’s
passion for computers
that inspires us, it’s
his undying optimism
that even the most
complicated problems
can be solved.”
- Simon Sinek

“Those who lead are able to
do so because those who
follow trust that the
decisions made at the top
have the best interest of the
group at heart. In turn,
those who trust work hard
because they feel like they
are working for something
bigger than themselves.”

“However, if we’re starting
with the wrong questions,
if we don’t understand the
cause, then even the right
answers will always steer
us wrong . . . eventually.
The truth, you see, is
always revealed . . .
eventually.”

“Many companies
have star employees
and star salesmen and
so on, but few have a
culture that produces
great people as a rule
and not an
exception.”

“Leadership is
the ability to rally
people not for a
single event, but
for years.”
- Simon Sinek

“Regardless of
WHAT we do in our
lives, our WHY—
our driving
purpose, cause or
belief—never
changes.”

“Henry Ford
summed it up best.
“If I had asked
people what they
wanted,” he said,
“they would have
said a faster horse.””

“Great leaders, in contrast, are
able to inspire people to act.
Those who are able to inspire
give people a sense of purpose
or belonging that has little to do
with any external incentive or
benefit to be gained. Those who
truly lead are able to create a
following of people who act not
because they were swayed, but
because they were inspired.”
- Simon Sinek

“This relationship starts to clarify
the difference between a vision
statement and a mission statement
in an organization. The vision is the
public statement of the founder’s
intent, WHY the company exists. It
is literally the vision of a future that
does not yet exist. The mission
statement is a description of the
route, the guiding principles—HOW
the company intends to create that
future.”
- Simon Sinek

“We are drawn to leaders
and organizations that are
good at communicating
what they believe. Their
ability to make us feel like
we belong, to make us feel
special, safe and not alone
is part of what gives them
the ability to inspire us.”

“Cultures are groups of
people who come together
around a common set of
values and beliefs. When we
share values and beliefs
with others, we form trust.
Trust of others allows us to
rely on others to help
protect our children and
ensure our personal
survival.” - Simon SinekInfographic published by Neil Beyersdorf

“All organizations start with
WHY, but only the great ones
keep their WHY clear year after
year. Those who forget WHY
they were founded show up to
the race every day to outdo
someone else instead of to
outdo themselves. The pursuit,
for those who lose sight of WHY
they are running the race, is for
the medal or to beat someone
else.” - Simon Sinek

“Charisma has nothing to do
with energy; it comes from a
clarity of WHY. It comes from
absolute conviction in an ideal
bigger than oneself. Energy, in
contrast, comes from a good
night’s sleep or lots of caffeine.
Energy can excite. But only
charisma can inspire. Charisma
commands loyalty. Energy does
not.”

“The farther right you go on the curve,
the more you will encounter the clients
and customers who may need what you
have, but don't necessarily believe what
you believe. As clients, they are the ones
for whom, no matter how hard you
work, it's never enough. Everything
usually boils down to price with them.
They are rarely loyal. They rarely give
referrals and sometimes you may even
wonder out loud why you still do
business with them. "They just don't get
it," our gut tells us. The importance of
identifying this group is so that you can
avoid doing business with them.”
- Simon Sinek

“Average companies
give their people
something to work on.
In contrast, the most
innovative
organizations give their
people something to
work toward.”

“Leadership
requires two things:
a vision of the
world that does not
yet exist and the
ability to
communicate it.”

“The lack of a clear set of
values and beliefs, along
with the weak culture that
resulted, created the
conditions for an every-
man-for-himself
environment, the long-term
impact of which could yield
little else than disaster. This
is caveman stuff.”

“The role of a leader is
not to come up with
all the great ideas. The
role of a leader is to
create an environment
in which great ideas
can happen.”
- Simon Sinek

“If they had started
their sales pitch with
WHY the product
existed in the first
place, the product itself
would have become
the proof of the higher
cause—proof of WHY.”

A Collection of Quotes from Simon Sinek

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A Collection of Quotes from Simon Sinek