Enviar pesquisa
Carregar
Optify Organic Click Through Rate Webinar Slides
•
4 gostaram
•
8,515 visualizações
Optify
Seguir
Tecnologia
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 47
Baixar agora
Baixar para ler offline
Recomendados
Internet Marketing Trends 2007
Internet Marketing Trends 2007
Linda Girard
Search Engine Results: The Best Measure?
Search Engine Results: The Best Measure?
Fan Foundry
SEO Tactics, Fanbase Management, and Trends to watch
SEO Tactics, Fanbase Management, and Trends to watch
Fan Foundry
XWEBSEO Presentation
XWEBSEO Presentation
Avi Davis
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
Azul 7
SEO vs. PPC
SEO vs. PPC
Aliah Thomas
eCommerce Revenue Hack: How to generate effective ideas
eCommerce Revenue Hack: How to generate effective ideas
Gabriel GOUROVITCH
Internet marketing trends 2007
Internet marketing trends 2007
Việt Long Plaza
Recomendados
Internet Marketing Trends 2007
Internet Marketing Trends 2007
Linda Girard
Search Engine Results: The Best Measure?
Search Engine Results: The Best Measure?
Fan Foundry
SEO Tactics, Fanbase Management, and Trends to watch
SEO Tactics, Fanbase Management, and Trends to watch
Fan Foundry
XWEBSEO Presentation
XWEBSEO Presentation
Avi Davis
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
Azul 7
SEO vs. PPC
SEO vs. PPC
Aliah Thomas
eCommerce Revenue Hack: How to generate effective ideas
eCommerce Revenue Hack: How to generate effective ideas
Gabriel GOUROVITCH
Internet marketing trends 2007
Internet marketing trends 2007
Việt Long Plaza
Moz: A New Beginning
Moz: A New Beginning
Rand Fishkin
Your Business Online
Your Business Online
Symphony3
MN AMA Search101
MN AMA Search101
Azul 7
University of Minnesota Presentation
University of Minnesota Presentation
Azul 7
Lesson 2: Pay-Per-Click Vs Natural Results
Lesson 2: Pay-Per-Click Vs Natural Results
glaringfacts
Social Media Presentation March 10
Social Media Presentation March 10
Cat Creative Media
2009 Measurement 101
2009 Measurement 101
guest344639
World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012
Nick Garner
Word of Mouth - A Prescription for a Bad Economy
Word of Mouth - A Prescription for a Bad Economy
Sean Moffitt
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
Frank Strong
The state of native advertising 2014
The state of native advertising 2014
María Bretón Gallego
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
Ali Margello
The PR Technology Landscape 2022
The PR Technology Landscape 2022
Frank Strong
P LOVES E
P LOVES E
bpost
2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth
Kim Williams
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
Julia Grosman
SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)
Chris Genge
Online Marketing presentation
Online Marketing presentation
Sam shetty
Agency of the future
Agency of the future
Neil Clemmons
6910 week 4 - sem, seo, & cxm
6910 week 4 - sem, seo, & cxm
Seth Garske
Arash Arabi - A guide to multi-organisational distributed scrum
Arash Arabi - A guide to multi-organisational distributed scrum
Scrum Australia Pty Ltd
Toronto Society of Architects 2013 Yearbook
Toronto Society of Architects 2013 Yearbook
tosoarch
Mais conteúdo relacionado
Mais procurados
Moz: A New Beginning
Moz: A New Beginning
Rand Fishkin
Your Business Online
Your Business Online
Symphony3
MN AMA Search101
MN AMA Search101
Azul 7
University of Minnesota Presentation
University of Minnesota Presentation
Azul 7
Lesson 2: Pay-Per-Click Vs Natural Results
Lesson 2: Pay-Per-Click Vs Natural Results
glaringfacts
Social Media Presentation March 10
Social Media Presentation March 10
Cat Creative Media
2009 Measurement 101
2009 Measurement 101
guest344639
World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012
Nick Garner
Word of Mouth - A Prescription for a Bad Economy
Word of Mouth - A Prescription for a Bad Economy
Sean Moffitt
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
Frank Strong
The state of native advertising 2014
The state of native advertising 2014
María Bretón Gallego
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
Ali Margello
The PR Technology Landscape 2022
The PR Technology Landscape 2022
Frank Strong
P LOVES E
P LOVES E
bpost
2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth
Kim Williams
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
Julia Grosman
SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)
Chris Genge
Online Marketing presentation
Online Marketing presentation
Sam shetty
Agency of the future
Agency of the future
Neil Clemmons
6910 week 4 - sem, seo, & cxm
6910 week 4 - sem, seo, & cxm
Seth Garske
Mais procurados
(20)
Moz: A New Beginning
Moz: A New Beginning
Your Business Online
Your Business Online
MN AMA Search101
MN AMA Search101
University of Minnesota Presentation
University of Minnesota Presentation
Lesson 2: Pay-Per-Click Vs Natural Results
Lesson 2: Pay-Per-Click Vs Natural Results
Social Media Presentation March 10
Social Media Presentation March 10
2009 Measurement 101
2009 Measurement 101
World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012
Word of Mouth - A Prescription for a Bad Economy
Word of Mouth - A Prescription for a Bad Economy
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
The 2019 JOTW Communications Survey | Trends in Corporate Communications and ...
The state of native advertising 2014
The state of native advertising 2014
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
The PR Technology Landscape 2022
The PR Technology Landscape 2022
P LOVES E
P LOVES E
2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
Daniel Lemin - Why Online Reviews Are The Future of Local & Search Marketing
SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)
Online Marketing presentation
Online Marketing presentation
Agency of the future
Agency of the future
6910 week 4 - sem, seo, & cxm
6910 week 4 - sem, seo, & cxm
Destaque
Arash Arabi - A guide to multi-organisational distributed scrum
Arash Arabi - A guide to multi-organisational distributed scrum
Scrum Australia Pty Ltd
Toronto Society of Architects 2013 Yearbook
Toronto Society of Architects 2013 Yearbook
tosoarch
We've Got This Whole Unicorn Thing Wrong (pptx)
We've Got This Whole Unicorn Thing Wrong (pptx)
Tim O'Reilly
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.
North Venture Partners
The Power of One by Steve Molis
The Power of One by Steve Molis
Salesforce Admins
Трансформация Организационной Культуры
Трансформация Организационной Культуры
Adam Filler
Zaragoza turismo 197
Zaragoza turismo 197
Saucepolis blog & Hotel Sauce
What Fuels Career Progress?
What Fuels Career Progress?
LinkedIn
Վիքիպեդիան և մենք
Վիքիպեդիան և մենք
Vachagan Gratian
Graduate Profile
Graduate Profile
Muhammad Umer Khan
75 frases de Rumi
75 frases de Rumi
Ana Sek
Presentation for advanced strategic course
Presentation for advanced strategic course
Joy Elly Tulung
From whole to the part
From whole to the part
Ranjan Joshi
Aigüestortes i estany de sant maurici núria a
Aigüestortes i estany de sant maurici núria a
annarusinol30
Making The Case For Local Search Optimization
Making The Case For Local Search Optimization
Jonathon Colman
Aivanhov, omraam mikhael a primi si a darui
Aivanhov, omraam mikhael a primi si a darui
Pascu Otilia
White Paper: Ganzheitliche Schulungskonzepte als Erfolgsfaktor einer Office E...
White Paper: Ganzheitliche Schulungskonzepte als Erfolgsfaktor einer Office E...
Axel Oppermann
Destaque
(17)
Arash Arabi - A guide to multi-organisational distributed scrum
Arash Arabi - A guide to multi-organisational distributed scrum
Toronto Society of Architects 2013 Yearbook
Toronto Society of Architects 2013 Yearbook
We've Got This Whole Unicorn Thing Wrong (pptx)
We've Got This Whole Unicorn Thing Wrong (pptx)
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.
The Power of One by Steve Molis
The Power of One by Steve Molis
Трансформация Организационной Культуры
Трансформация Организационной Культуры
Zaragoza turismo 197
Zaragoza turismo 197
What Fuels Career Progress?
What Fuels Career Progress?
Վիքիպեդիան և մենք
Վիքիպեդիան և մենք
Graduate Profile
Graduate Profile
75 frases de Rumi
75 frases de Rumi
Presentation for advanced strategic course
Presentation for advanced strategic course
From whole to the part
From whole to the part
Aigüestortes i estany de sant maurici núria a
Aigüestortes i estany de sant maurici núria a
Making The Case For Local Search Optimization
Making The Case For Local Search Optimization
Aivanhov, omraam mikhael a primi si a darui
Aivanhov, omraam mikhael a primi si a darui
White Paper: Ganzheitliche Schulungskonzepte als Erfolgsfaktor einer Office E...
White Paper: Ganzheitliche Schulungskonzepte als Erfolgsfaktor einer Office E...
Semelhante a Optify Organic Click Through Rate Webinar Slides
Sem 101 presentation
Sem 101 presentation
Tim Metzner
Search Engine Marketing 101
Search Engine Marketing 101
Empower MediaMarketing
Search Engine Marketing- Understanding The Paid Search Aspect
Search Engine Marketing- Understanding The Paid Search Aspect
Michaelgkeating.com
[Study] The Definitive Organic Click Through Rate Study
[Study] The Definitive Organic Click Through Rate Study
Hiệp Hội PR Việt Nam PRSVN
Native vs display advertising
Native vs display advertising
GreedyGame
Slingshot Google vs Bing CTR Study 2012
Slingshot Google vs Bing CTR Study 2012
Luis Alejandro Ramírez Gallardo
522 2011 01-webtrends_facebook-ads
522 2011 01-webtrends_facebook-ads
onlinekash
Facebook Advertising Performance
Facebook Advertising Performance
C.Y Wong
10 Minute Presentation (Bni 03 12)
10 Minute Presentation (Bni 03 12)
danpau98
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
Nathan Jones
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
Inflow
Is Digital Marketing Right for My Business
Is Digital Marketing Right for My Business
Martino Flynn
DIY WEBSITE MARKETING
DIY WEBSITE MARKETING
Brian Mathers
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Altex Marketing OÜ
Intro to search marketing sept 2012 fskip
Intro to search marketing sept 2012 fskip
451 Marketing
Ultimate SEO Guide Australia 2018
Ultimate SEO Guide Australia 2018
Dinesh Arasaratnam
MA8 Digitaalinen markkinointi (luento 2)
MA8 Digitaalinen markkinointi (luento 2)
Joni Salminen
Beginners seo gs v3
Beginners seo gs v3
Yvonne Dewerne
Search Marketing
Search Marketing
leeza21
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing Deck
Avenue180
Semelhante a Optify Organic Click Through Rate Webinar Slides
(20)
Sem 101 presentation
Sem 101 presentation
Search Engine Marketing 101
Search Engine Marketing 101
Search Engine Marketing- Understanding The Paid Search Aspect
Search Engine Marketing- Understanding The Paid Search Aspect
[Study] The Definitive Organic Click Through Rate Study
[Study] The Definitive Organic Click Through Rate Study
Native vs display advertising
Native vs display advertising
Slingshot Google vs Bing CTR Study 2012
Slingshot Google vs Bing CTR Study 2012
522 2011 01-webtrends_facebook-ads
522 2011 01-webtrends_facebook-ads
Facebook Advertising Performance
Facebook Advertising Performance
10 Minute Presentation (Bni 03 12)
10 Minute Presentation (Bni 03 12)
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
Is Digital Marketing Right for My Business
Is Digital Marketing Right for My Business
DIY WEBSITE MARKETING
DIY WEBSITE MARKETING
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Intro to search marketing sept 2012 fskip
Intro to search marketing sept 2012 fskip
Ultimate SEO Guide Australia 2018
Ultimate SEO Guide Australia 2018
MA8 Digitaalinen markkinointi (luento 2)
MA8 Digitaalinen markkinointi (luento 2)
Beginners seo gs v3
Beginners seo gs v3
Search Marketing
Search Marketing
Avenue180 Nalto Digital Marketing Deck
Avenue180 Nalto Digital Marketing Deck
Mais de Optify
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them
Optify
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...
Optify
Future of Digital Marketing Agencies
Future of Digital Marketing Agencies
Optify
Optify: how to price your digital marketing services
Optify: how to price your digital marketing services
Optify
Optify webinar: 5 New Services Every Agency Can Offer Tomorrow
Optify webinar: 5 New Services Every Agency Can Offer Tomorrow
Optify
Optify webinar-ssl-enhancement-impact-on-seo
Optify webinar-ssl-enhancement-impact-on-seo
Optify
Optify Best Practices - Lead Generation Campaigns
Optify Best Practices - Lead Generation Campaigns
Optify
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...
Optify
How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Optify
Optify best practices: landing pages
Optify best practices: landing pages
Optify
Optify: How to use visitor and lead intelligence
Optify: How to use visitor and lead intelligence
Optify
Landing page A/B testing with Google and Optify
Landing page A/B testing with Google and Optify
Optify
Optify: How to get more sales using web visitor and lead intelligence
Optify: How to get more sales using web visitor and lead intelligence
Optify
Optify's 2012 Marketing Athlete Report
Optify's 2012 Marketing Athlete Report
Optify
How to Measure Inbound Markerting
How to Measure Inbound Markerting
Optify
How to optimize your linkedin profile for lead generation
How to optimize your linkedin profile for lead generation
Optify
Effective b2 b link building optify
Effective b2 b link building optify
Optify
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...
Optify
Marketing Along the Buyers' Journey
Marketing Along the Buyers' Journey
Optify
Optify seasonal seo recipes for success
Optify seasonal seo recipes for success
Optify
Mais de Optify
(20)
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...
Future of Digital Marketing Agencies
Future of Digital Marketing Agencies
Optify: how to price your digital marketing services
Optify: how to price your digital marketing services
Optify webinar: 5 New Services Every Agency Can Offer Tomorrow
Optify webinar: 5 New Services Every Agency Can Offer Tomorrow
Optify webinar-ssl-enhancement-impact-on-seo
Optify webinar-ssl-enhancement-impact-on-seo
Optify Best Practices - Lead Generation Campaigns
Optify Best Practices - Lead Generation Campaigns
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...
How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Optify best practices: landing pages
Optify best practices: landing pages
Optify: How to use visitor and lead intelligence
Optify: How to use visitor and lead intelligence
Landing page A/B testing with Google and Optify
Landing page A/B testing with Google and Optify
Optify: How to get more sales using web visitor and lead intelligence
Optify: How to get more sales using web visitor and lead intelligence
Optify's 2012 Marketing Athlete Report
Optify's 2012 Marketing Athlete Report
How to Measure Inbound Markerting
How to Measure Inbound Markerting
How to optimize your linkedin profile for lead generation
How to optimize your linkedin profile for lead generation
Effective b2 b link building optify
Effective b2 b link building optify
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...
Marketing Along the Buyers' Journey
Marketing Along the Buyers' Journey
Optify seasonal seo recipes for success
Optify seasonal seo recipes for success
Último
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
apidays
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Angeliki Cooney
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
danishmna97
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
The Digital Insurer
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
apidays
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
Último
(20)
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Optify Organic Click Through Rate Webinar Slides
1.
From Click-‐Through-‐Rate to
Conversion Rate: Conversion Tac8cs for SEO and SEM Thursday, August 11, 2011 Speakers: Tim Ash, SiteTuners, Erez Barak, Op8fy ©2011 Third Door Media, Inc.
2.
Erez Barak, Op8fy
» Erez Barak is Vice President of Products and Co-‐ Founder at Op;fy; » Frequent speaker at industry events. » Prior to Op;fy, Erez was a director of product marke;ng in HP s SoFware business unit. » He was recently named among the Top 25 Innovators in 2010 by SeaPle Business Magazine. ©2011 Third Door Media, Inc.
3.
Op8fy’s Organic CTR
» Organic CTR Research » Defini;on » History » Research ques;ons » High level results » How does CTR relate to CPC? » How does CTR relate to KW popularity? » Key Takeaways ©2011 Third Door Media, Inc.
4.
Organic Click Through
Rate (CTR) -‐ Defini8on » From Wikipedia – » CTR is most commonly defined as “number of clicks” divided by “number of impressions” and generally not in terms of the “number of persons” who clicked divided by the “number of impressions” ©2011 Third Door Media, Inc.
5.
Organic Click Through
Rate (CTR) -‐ History » In 2006, CTR data from an AOL study was 'leaked' to the world. » Those curves have been used thoroughly in the SEO industry as a cornerstone for ROI calculators and theore;cal debates and as a means to jus;fy SEO efforts. » No substan;ve studies since 2006 about CTR. » Given recent changes in the way search engines render the SERPs (Search Engine Results Page) and the increasing importance of social in search, we thought it was ;me for a new CTR curve and to answer a few basic ques;ons. ©2011 Third Door Media, Inc.
6.
Organic Click Through
Rate (CTR) – Research » Method » 250 sites were randomly chosen as the sample set for this research. » 10,000 keywords and over 1.2 million clicks were analyzed. » Keywords were filtered by the search volume, cost and rank criteria. » All ranks on the first and second result pages were analyzed. » Research Ques;ons: » What is the new CTR curve for organic results? » Is there a correla;on between organic click through rate and CPC value for the same keyword? » What is the effect of search volume on click through rates? ©2011 Third Door Media, Inc.
7.
Organic Click Through
Rate (CTR) – Results » These results clearly show that with an average 37% click through rate, the benefit of ranking number one is very valuable » 60% of the clicks going to the top three, ranking at the top of the first page is more valuable than ever » Ranking first on the second page has some benefits; there’s a slight bump for posi;on eleven (the first result for page two) ©2011 Third Door Media, Inc.
8.
Organic Click Through
Rate (CTR) – Results » Average CTR on page one is 8.9%, far higher than the 1.5% CTR average on the second page » Your SEO efforts should be focused on moving keywords to the first page and not necessarily to the first posi;on. It also means, that ranking below page two has almost no business value. ©2011 Third Door Media, Inc.
9.
How does CTR
relate to CPC? Cheap Expensive CPC <= $0.25 > $1.50 Examples “health ;ps for women” “photo prints” “best canvas prin;ng” “best auto insurance” “trek mountain bike” “acura suv” » CPC is the approximate cost-‐per-‐click you might pay if you were to bid on the keyword. The CPC is averaged over all the ad posi;ons. » Cheap Terms: » All terms that with a CPC less or equal to $0.25 » Expensive Terms: » All terms with a CPC over $1.50 ©2011 Third Door Media, Inc.
10.
How does CTR
relate to CPC? » Cheap CPC terms will likely yield over double the CTR on the first page than expensive CPC terms. » Your poten;al organic traffic is nearly three ;mes greater on a lower CPC term. ©2011 Third Door Media, Inc.
11.
How does CTR
relate to keyword popularity? Long Tail Head Monthly Searches < 100 > 1,000 Examples “superhero giFs” “xmas giFs” “nissan car review” “audi a5” “golf gear review” “bmx” » Monthly searches are the approximate 12-‐month average number of user queries for the keyword in the US. » Long tail Terms: All terms with less than 100 monthly searches (we did not include terms with no monthly searches) » Head Terms: All terms with more than 1,000 monthly searches ©2011 Third Door Media, Inc.
12.
How does CTR
relate to keyword popularity? » If you are op;mizing for head terms, you will not see huge benefits un;l you get to the top few posi;ons. » If you are op;mizing for a long tail term, you can see decent CTR almost anywhere on the first page. ©2011 Third Door Media, Inc.
13.
Key takeaways
» Invest in geVng more terms to page one first, then worry about advancing to first posi;on. » Choose your target keywords wisely and make sure you look at the CPC value as well as the search volume. » If you’re interested in more than just visits and Pageviews, measure success with the right metrics. If your goal is leads, sales or signed customers, make sure you have the mechanism to track and measure those metrics all the way from source to comple;on. » GeVng a lot of long tail keywords to page one might be easier and more valuable than getng a few head terms to page one » Stay on top of SEO best prac8ces and updates. The changing face of SERPs is not a short-‐term fad; as long as there are search engines, SERPs will con;nue to change. ©2011 Third Door Media, Inc.
14.
What do I
need to track in Real Time ? » SEO Indicators » Keyword Ranks » Rank Trends over ;me » Ranking in mul;ple engines ©2011 Third Door Media, Inc.
15.
What do I
need to track in Real Time? » Business Indicators » Pageviews » Visitors » Conversion » Revenue ©2011 Third Door Media, Inc.
16.
Tim Ash, SiteTuners
» Tim Ash is the CEO of SiteTuners, a conversion rate op;miza;on firm. He is the author of the bestselling book Landing Page Op2miza2on and the founder and chair of the interna;onal Conversion Conference event series. ©2011 Third Door Media, Inc.
17.
18.
19.
20.
21.
Hassle & Cost Need
& Value
22.
23.
Before
24.
After + 17%
Copyright © 2011, SiteTuners.com - All Rights Reserved.
25.
Before
26.
After + 51% + $48,000,000
Copyright © 2011, SiteTuners.com - All Rights Reserved.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
+ 40%
38.
+ 58%
39.
40.
41.
42.
43.
44.
45.
46.
Contact Informa8on
tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 ©2011 Third Door Media, Inc.
47.
About Op8fy
Op;fy is the leading provider of marke;ng soFware and services for the real ;me web. Op;fy’s hosted, easy-‐to-‐use suite of applica;ons enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results. Start Your Free Trial Today at www.op;fy.net/sign-‐up Follow Us on: TwiPer Facebook LinkedIn RSS ©2011 Third Door Media, Inc.
Baixar agora