This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.

1. Getting more out of your
website
James Richardson
1300 171 005

2. Who is Optimising?
Based in Melbourne CBD
4 Years Old
Over 100 Ongoing Clients
Search Engine Optimisation, Google Adwords, & Website Development
We believe that we’re strong enough to deliver, but agile enough to stay on top of the always-changing SEO
environment. We’re not a one-man band, or a multi-national goliath, we just know what we can do for you
and always put your interests first.

3. How can you market your
website?
Yellow pages
Trade directories
Print advertising (mags, local papers, letter
drops)
Word of mouth, referrals (BNI), networking
Sponsorship
Online Marketing

4. Why online?
EVERYONE uses Google
Great and transparent ROI (Measurable)
Relatively even playing field
Plenty of opportunity

5. To succeed online you
need...
Great website
Great ranking & Visibility on Google
Shit loads of leads & customers

6. What makes a good
website?
Real People
Contact Form
Phone
Easy Navigation
Great Content
Testimonials &
Previous Work

7. So now my website is
perfect.

8. Types of Online
Marketing
Google Adwords
Search Engine Optimisation
Google Maps

9. Huh...?
Adwords
Google
Maps
SEO

10. Seach Engine Optimisation
Takes effort, time, and
patience to get ranked
Relevance
How well does your site match up to what
your customers are searching for ?
Authority
How much to other websites and Google
trust your website ?
Everything Else
Social Media, Sitemaps, Page Load
speed...and 1000’s of others

11. Google Maps
Takes effort, time, and
patience to get ranked
Location
Listing Details
Citations (Local
Listings)

12. Google Adwords
Relevance
Website Quality
How much you are
willing to pay...

13. What should I choose?
SEO
Long term, free once you are ranking
Google Maps
Long term, free once you are ranking
Google Adwords
Fast results, you always pay

14. Other Options
Facebook
Twitter
Google +
Youtube
Instagram
Bing...just kidding

15. Now I have the leads, it’s
easy right?
To make the most of online marketing you need a
follow up process
Fast
Complete
Persist

16. My Ideal Client
Small business
Established, but under
performing website
Wants more leads &
Customers

17. Questions?
Ask ANYTHING.
info@optimising.com.au
1300 171 005