OpenStack Powered presentation from the Foundation marketing meeting on April 1, 2015 with Lauren Sell and Mark Collier

1. OpenStack Powered
April 1, 2015
Driving interoperability through
product validation

2. 2
Agenda
• Overview of Commercial Product Marketing
Programs
• Evolution of “OpenStack Powered” Program
• New technical requirements
• How to apply
• “OpenStack Powered” Launch and Rollout Plans
• Other topics? Q&A

3. Commercial Product Marketing Programs
Product contains the OpenStack
software, such as public clouds,
hosted private clouds, distributions
or appliances
Hardware or software products that
work with OpenStack software,
such as management or monitoring
tools
Companies who offer training
programs based on OpenStack
curriculum
openstack.org/brand

4. OpenStack Powered Products

5. Evolution of “OpenStack Powered” Program
• OpenStack Board DefCore committee has spent
the last 18 months defining core set of services
for interoperability and consistency in the market
• This process has resulted in new policy for
“OpenStack Powered” technical requirements,
which we are introducing this week
• Major changes include:
• New Compute, Object Storage & Platform
programs with different trademark uses
• New must-pass API tests and designated
sections of code
openstack.org/interop

6. New OpenStack Powered Programs
Program Name Required Code Trademark Use
(must be approved
by Foundation)
Product Examples
OpenStack Powered
Platform
Must include all
designated sections
and pass all capabilities
tests
Qualifying products
may use the OpenStack
Powered logo and use
the word "OpenStack"
in their product name
Public cloud, hosted
private cloud or
distribution
OpenStack Powered
Compute
Must include all
compute-specific code
and pass all compute-
specific capabilities
tests
Qualifying products
may use the OpenStack
Powered logo and use
the phrase "OpenStack
Powered Compute" in
their product name
Compute cloud or
appliance
OpenStack Powered
Object Storage
Must include all object
storage-specific code
and pass all object
storage-specific
capabilities tests
Qualifying products
may use the OpenStack
Powered logo and use
the phrase "OpenStack
Powered Storage" in
their product name
Object storage cloud or
distribution

7. 7
Branding Your OpenStack Powered Product
1. Go to openstack.org/interop and verify your
product meets the interoperability requirements
2. Go to openstack.org/brand and submit the
online form with your product information
3. Run tests described at openstack.org/interop
and submit results to interop@openstack.org
4. Once test results are validated, OpenStack
Foundation will execute license agreement
5. Incorporate commercial logo and wordmark in
your product marketing according to guidelines.
Coordinate with Foundation staff to amplify your
product launch at openstack.org/news

8. 8
What if I already have an
OpenStack Powered Product?
• Going forward all new product launches must be
licensed under the new agreements, meet new
technical requirements & pass tests
• For existing licensees with qualifying products:
1) Test now so we can add those results to the
Marketplace, ideally before the Vancouver Summit
2) Sign updated agreements
• Our goal is to ensure that all products listed in the
Marketplace are tested, with new licenses signed,
by end of 2015

9. 9
What does this mean?
• The goal is to drive interoperability in the market,
giving users confidence that commercial products
are running a common set of core services
• This means a consistent, solid and stable
platform for applications, which is ultimately our
focus
• We want to educate consumers on the meaning
of OpenStack Powered so they seek out the logo
and look to the OpenStack Marketplace as the
definitive listing of qualifying products

10. 10
Launch & Rollout Plan
• Right now, we want to educate the community
and get new product launches around the Summit
into the new program
• Starting at the Vancouver Summit, we’ll roll this
out to the broader market and promote the
OpenStack Powered program heavily:
• Keynote presentation
• Press release featuring products that have been
tested & results in the Marketplace
• Press & analyst briefings
• Signage in the physical Marketplace / expo hall

11. 11
Questions?
Other Topics or Business?

12. Thank you!