1. Community Driven Innovation
Peter Cheng | 程 勇
Twitter @petercheng
Open Source. Collaborated © OpenSourceCamp

2. Bio Peter Cheng | 程勇
 Community Strategist & Open Source Evangelist
 Founder of TargetSource The Community Driven Company
 Founder of Open Source Camp, Open Source University Events
 Co-founder of Huihoo.org (From 2001)
 JFoxSOAF, JFox Committer (http://code.google.com/p/jfox)
 General Speaker
 MindTrek & OpenMind 10.1 2009 Tampere Finland
 Software Freedom Day Beijing 2009
 LinuxWorld China Beijing 2007-2008
 2007 China SOA Conference
 2007 Redhat Conference
 2006 Redhat Day
 2006 IBM DeveloperWorks Conference
 2005-2006 BEA User Group (Beijing,Shanghai,Changsha,HangZhou)
 2004-2007 China Software Conference
 Open Source University (From 2003 …)
Open Source. Collaborated © OpenSourceCamp

3. Agenda
 Community as a Strategy
 Community Business Practice in Open Source World
Open Source. Collaborated © OpenSourceCamp

4. Today is So Yesterday
NASDAQ
China Stock A
The Gartner Hype Cycle
Open Source. Collaborated © OpenSourceCamp

5. The Social Revolution
1999 2009
Future?
Open Source. Collaborated © OpenSourceCamp

6. Things Have Changed
Open Source. Collaborated © OpenSourceCamp

7. The Social Revolution (2/2)
Portal Social Network Communities
Open Source. Collaborated © OpenSourceCamp

8. How do most companies sell today
 Buy contact lists
 Do mail shots
 From small Google ads to bill boards
 Follow up with cold calls
 Engage call centers
 Identify “readiness to buy”
 Qualify the yield
 Call and try to get an appointment
 Start a sales process
 Hope for the best
Open Source. Collaborated © OpenSourceCamp

9. How do YOU buy today
 You ignore advertising
 You hate cold calls
 You have spam filters
 You have popup stopper
 You first check the Internet for meaningful comments
 You check forums and get interesting opinions
 You read blogs
 You discuss with peers or experts
 You explore with friends or colleagues
 When you are “ready to buy”
the decision is pretty much set in stone
Open Source. Collaborated © OpenSourceCamp

10. Community Definition
“A community usually refers to a group of people
who interact and share certain things as a group. ...
The word community comes from the Latin communis,
meaning 'common, public, shared by all or many.'”
Wikipedia
“物以类聚，人以群分
” of a feather flock together
Birds
Open Source. Collaborated © OpenSourceCamp

11. Community as a Strategy
Community as a
Business Strategy
Community as a
Marketing Strategy
Community as a
Development Strategy
Open Source. Collaborated © OpenSourceCamp

12. CaaB: Eclipse– Leading Global IDE Market
 Started by IBM since 1998
 A platform to unite IBM Visual Age products.
 Official Definition:
 Eclipse is an open source community whose projects are
focused on providing an extensible development platform
and application frameworks for building software.
 IBM handed over the control to a NOT FOR PROFIT
consortium, the Eclipse Foundation, at 2004
 IBM also donated $40million to the Eclipse Foundation
 The Eclipse Evaluation
 Version 1.0: Open Source Java IDE
 Version 2.0: Universal Tooling Platform
 Version 3.0: Platform for Rich Client Application
Open Source. Collaborated © OpenSourceCamp

13. Building Ecosystem Users > Millions
Member Company > 170
Plug-ins > 1000
Virtual Editor EclipseUML
Official Projects >30
Committers > 1000
Web Tools Platform Eclipse Platform
FreeMem TPTP Subclipse
DSDP
BIRT
DTP
Hibernate
Spring IDE
Synchronizer
http://www.infoq.com/news/2009/07/Results-Eclipse-Community-Survey
Open Source. Collaborated © OpenSourceCamp

14. CaaM: Taobao -- Leading C2C Market in China
 Taobao.com The Largest C2C eBusiness Platform in China
 Members: 145M (June, 2009)
 Transactions: 8B Euro ( 6 Months, 2009)
3 Times Wal-Mart China Revenue
Age
>46 4.5%
36~45 8.7%
26~35 47.4%
16~25 39.4%
 http://research.cnnic.cn/html/1247720873d1055.html
Open Source. Collaborated © OpenSourceCamp

15. Connecting Communites
Taobao Forum Taobao SNS
Taobao Open Platform
Open Source. Collaborated © OpenSourceCamp

16. CaaD: SpringSource – Leader in Java Application
Infrastructure
 SpringFramework: The Most Popular Java Application
Framework
 > 3Millis Download
 Acquisition: 430M USD By VMWARE
Open Source. Collaborated © OpenSourceCamp

17. Connecting People (Customers, Users,
Developers)
Core Customers
Developers Team
Architectural Evaluation
Marketing & Sale Standards Feedback
Team Community Developers
Customer Development
Requirements Testing
Management Team Volunteer
COMMUNITES
Planning Share
Strategy Spread
Forums Projects Events & Conferences
Private & Public Resources
Open Source. Collaborated © OpenSourceCamp

18. Communities is Everywhere
Open Source. Collaborated © OpenSourceCamp

19. Agenda
 Community as a Strategy
 Community Business Practice in Open Source World
Open Source. Collaborated © OpenSourceCamp

20. Open Source is Phenomenon, But …
Open Source Activity Open Source Environment
Finland|芬兰 China|中国
By Redhat
Open Source. Collaborated © OpenSourceCamp

21. The Culture
Relationships Guan Xi
关系
US China, Finland
• Individualist • Collectivist
• Information Oriented • Relationships Oriented
• Seeks the truth • Seeks the way
• Argument culture • haggling culture
Open Source. Collaborated © OpenSourceCamp

22. Open Source Take the Long Tail
How it applies to the IT Industry
Open Source
Open Source. Collaborated © OpenSourceCamp

23. The TAO
Open Source. Collaborated © OpenSourceCamp

24. Challenges
 Local Culture
 Communication
 Top down approach
 Complexity in copyright laws
 Communities tend to be very fragile
Open Source. Collaborated © OpenSourceCamp

25. Community Requirements and Values
Developers
•Learn Technology
Developers •Personal Branding
•Find Better Jobs
•Fun Life
Enterprise
• Find Right People
Open Source • Building Business Network
Communities
• Product Promotion
• Enhance Technology Ability
Customers
Customers Enterprise
• Identify Resources
• Take Right Control
• Reduce Cost
Open Source. Collaborated © OpenSourceCamp

26. Bridging Communities
Business … Talent … Innovation
Driven Driven
Customers Enterprises
Telecom, Bank, eBiz, INTEL. Google, Redhat
Internet Company INTALIO,Terracotta etc
Communities
Apache, OW2
OW2, OSA, ZEUUX, etc
Open Source. Collaborated © OpenSourceCamp

27. MAKING MONEY OUT OF COMMUNITIES
 "Community driven business (OSS business) = management of:
- Project(s)
- Communities
- Business" Ossi-project 2007
“历史的浪潮比我们做得还要快。创新者被抛在后面，
他们曾经改变的世界拿着他们的主意向着意想不到的方向跑了。”
Kim Stanley Robinson
"It is misleading to talk about Community or OSS
business models, rather one should view them as
drivers or enablers and creators of new business
opportunities and find ways of capturing value in the
opportunities they have brought about."
Mikko Puhakka 2008
Open Source. Collaborated © OpenSourceCamp

28. Conclusions
 Your business ecosystem of customers, prospects and
partners together are far more powerful than any
individual relation to an individual person.
• The ability to create and grow trustful communities for a
better business experience, resulting in more market
acceptance and eventually market leadership.
As Tom Friedman says,
“it’s a flat new world.”
“Communities Make
Business More Fat”
Open Source. Collaborated © OpenSourceCamp

29. Open Source. Collaborated © OpenSourceCamp