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The Users’ Experience Patrick McAndrew, Research & Evaluation Director OpenLearn, The Open University 29 th  November 2007
Users: Learners and Educators
Formal education - Sticks and carrots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open education - What sticks and carrots? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],X ?
Reasons for study  (data from initial study of OpenLearn registered users March 2007)
Courses users want
What users like http:// tagcrowds.com   (Thanks to Gill Clough for pointer!) “ I like the idea of learning for pleasure as opposed to learning to achieve targets.” “ Free learning that you can dip into at your leisure.” “ Ability to try OU course units before registering for the course.” “ To upgrade skills … and to meet the requirements for the jobs”
How users see OpenLearn
OpenLearn as formal learning Results 1 - 10 of about 11,800 from openlearn.open.ac.uk for work
OpenLearn informal learning ,[object Object],“ I would like to meet any student that are on similar courses as me. :-)” Results 1 - 10 of about 214 from openlearn.open.ac.uk for fun. It is just for fun. Your answers are not assessed, so don't worry about getting things wrong.
Context and community matter
Anne’s story
Producer view
Content in XML
Lessons .zip Formats Time Access Collaboration
Things are happening…
Reaching out
Looking to the future: disaggregation

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OpenLearn and the Users Experience