Evan Hansen of Wired talkss to #MozNewsLab

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Open Journalism on the Open Web

Educação Negócios Tecnologia

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M obile Web + iPad + iPad App

•
2 percent – > 15 percent > 1 year

iPad now biggest source of mobile
•

Web traffic at Wired.com

Apps vs B rowser
High performance UR Ls

Acces s to hardware features such as HTM L – standards bas ed, simple to
cameras and geo-location update and maintain

C ommerce Write once, run anywhere

O ne click purchases in iTunes No app store approval

B etter browers are evolving - M odern
mobile browsers are constantly
improving and allow local data
s torage, geo-location access, full Web
s tandards support and multitouch
user interfaces.

D isplay G rowing Faster than S earch

2009 2011
D isplay 29.0% 33.3%
S earch 53.4% 48.7%

S ource: IAB

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Evan Hansen of Wired talkss to #MozNewsLab

1. Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level

2. M obile Web + iPad + iPad App • 2 percent – > 15 percent > 1 year iPad now biggest source of mobile • Web traffic at Wired.com

10. Apps vs B rowser High performance UR Ls Acces s to hardware features such as HTM L – standards bas ed, simple to cameras and geo-location update and maintain C ommerce Write once, run anywhere O ne click purchases in iTunes No app store approval B etter browers are evolving - M odern mobile browsers are constantly improving and allow local data s torage, geo-location access, full Web s tandards support and multitouch user interfaces.

11.

12. D isplay G rowing Faster than S earch 2009 2011 D isplay 29.0% 33.3% S earch 53.4% 48.7% S ource: IAB

13.

14. Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level

Evan Hansen of Wired talkss to #MozNewsLab

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Evan Hansen of Wired talkss to #MozNewsLab