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Implementing Strategies ( Part 2 )
- 2. Chapter Outline The Nature of Strategy Implementation Marketing Issues Finance/Accounting Issues
- 3. Chapter Outline ( cont’d ) Research & Development (R&D) Issues Management Information Systems (MIS) Issues
- 15. Marketing Mix – Component Factors Service level Warranty Transportation carriers Product line Inventory levels/locations Packaging Publicity Sales territories Brand name Payment terms Sales promotion Outlet location Style Discounts & allowances Personal selling Distribution coverage Features Level Advertising Distribution channels Quality Price Promotion Place Product
- 27. Product Positioning Map Low Convenience High Customer Loyalty Low Customer Loyalty High Convenience Firm 1 • • Firm 2 • Firm 3 Rental Car Market Low Customer Loyalty High Convenience Firm 1 • • Firm 2 • Firm 3 Rental Car Market
- 36. EPS-EBIT Analysis (in $millions) – Heinz Company 2.05 4.12 2.06 4.17 2.04 4.08 EPS 357.5 357.5 350 350 362.5 362.5 # Shares outstanding 733 1473 721 1461 740 1480 EAT 257 517 254 514 260 520 Taxes 26% 990 1990 975 1975 1000 2000 EBT 10 10 25 25 0 0 Interest (5%) $1000 $2000 $1000 $2000 $1000 $2000 EBIT ($982.4 in 2001) Low High Low High Low High Financing Financing Stock Financing
- 41. Projected Income Statement for Litten Company (in millions) 4.75 4 Retained Earnings 5.00 2 Dividends 9.75 6 Net Income 50% rate 9.75 6 Taxes 19.50 12 EBT 3.00 3 Interest 22.50 15 EBIT 5% of sales 7.50 5 Administrative Expense 10% of sales 15.00 10 Selling Expense 45.00 30 Gross Margin 70% of sales 105.00 70 Cost of Goods Sold 50% increase 150.00 100 Sales Projected Income Statement Remarks Projected Year 2005 Prior Year 2004