This document outlines guidelines for maintaining a consistent visual identity for a company. It describes the logo, including its symbol of a clock reading 8am, and specifies allowed colors, typefaces, and formats. Rules are provided for proper usage of the logo on materials and backgrounds. The visual identity is meant to be preserved according to these standards to ensure clear branding perception by audiences.

1. MANUAL
OF
VISUAL
IDENTITY

2. PRESENTATION
This
manual
represents,
documents,
and
standardizes
the
use
of
the
visual
idenEty.
It
is
fundamental
to
respect
all
the
basic
criteria
of
use
that
is
established
herein,
in
all
forms
of
media,
always
maintaining
the
standard
units,
legibility,
and
features.

3. TRADE
MARK
LOGO
A
simple
logo
that
uses
non-­‐serif
fonts
to
convey
stability
and
security,
the
symbol
shows
a
clock
that
reads
8am,
the
beginning
of
the
word
day
of
most
naEonal
companies.

4. COLORS
The
colored
version
is
the
first
and
most
prevalent
selecEon.
It
was
created
to
imbue
all
possibiliEes
of
color
prinEng.
It
must
always
be
used
in
condiEons
of
reproducEon
and
favorable
visualizaEon
of
quality.

5. TYPOGRAPHY
The
typographic
family
chosen
for
the
visual
idenEty
was,
HevelEcaNeue,
a
modern
typography,
of
good
legibility
and
with
a
variety
of
thickness.
UElized
for
the
company’s
communicaEon
(
eg.
Ads,
flyers,
annual
reports,
etc.).
HelveticaNeue LT 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567891

6. CROMATIC
VERSIONS
The
use
of
the
negaEve
version
is
allowed
on
excepcional
cases,
counEng
with
the
best
judgement
to
avoid
the
lost
of
trade
mark
idenEty.
It’s
only
indicated
with
backgrounds
of
similar
colors
used
in
the
standard
version,
which
allows
a
good
contrast
and
reading.
It
also
can
be
use
under
a
black
and
white
background,
when
the
trade
mark
cannot
be
reproduced
in
colors.
Only
in
cases
where
the
colored
logo
aplicaEon
is
unfeasible,
or
because
of
costs
limitaEons
or
because
of
the
reproducEon
proccess,
its
possible
to
choose
the
black
and
white
version..
The
converEon
to
white
and
black
must
not
be
done
from
the
standard
version.

7. USE
OVER
BACKGROUNDS
While
using
the
trade
mark
RIGHT
ON
TIME
over
backgrounds
be
careful
to
not
affect
the
way
it
reads.
Preference
must
be
given
to
the
colored
trade
mark
over
a
white
background.
The
logo
can
be
used
directly
over
images,
since
its
legibility
will
be
preserved.
When
photography
does
not
allow
good
visualizaEon,
use
an
area
or
a
white
box
that
obeys
the
non-­‐interference
rules
or
that
allows
a
negaEve
version
to
be
applied,
always
being
careful
with
the
contrast.

8. Do
not
use
the
colored
logo
directly
over
a
photography
background
that
would
impair
the
visualizaEon
Do
not
untwist
the
logo
Do
not
change
the
colors
Do
not
use
the
colored
logo
over
a
background
that
does
not
allow
good
visibility.
Do
not
change
the
aligment
of
the
elements
Do
not
change
the
proporEon
of
elements
WRONG
USAGE

9. FINAL
CONSIDERATIONS
It
is
important
to
understand
that
the
percepEon
of
a
clear
idenEty
by
the
receptor
is
necessary.
Always
have
the
basic
rules
of
applicaEon
in
mind
while
creaEng
anything
that
contains
your
trade.
High
Quality
is
indispensable
with
your
logo
reproducEon
and
in
your
idenEty
preservaEon.
So,
it’s
necessary
to
reproduce
the
trade
mark
from
the
graphic
digital
file
provided.
ReproducEons
with
already
printed
signatures
are
not
acceptable,
cause
it
can
cause
distorEon.
Any
interpretaEon
or
interference
over
the
trade
mark
–
not
depending
on
the
creaEve
level
–
will
interfere
in
the
trade
mark
reading,
causing
occurrence
that
may
disturb
the
percepEon
of
the
visual
idenEty.
To
consult
about
trade
mark
usage
not
cited
in
this
manual,
please
contact
the
OobDik
Team,
responsible
for
the
creaEon
of
the
visual
idenEty.