Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find interesting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WE’LL ANSWER QUESTIONS SUCH AS: - Is Twitter growing? - How big is Pinterest really? - What content gets shared the most? What time of day are articles shared the most?

1. THE STATE OF SOCIAL ON MOBILE DEVICES
2014

2. &go together like two peas in a pod. Mobile devices are on us all day long and allow us to
constantly consume content. Social allows us to amplify what we’re reading and find in-
teresting. At Onswipe, we have the 4th largest audience in the US on iOS according to
comScore, which gives us valuable insights into how people are using social sharing.
WE’LL ANSWER QUESTIONS SUCH AS:
Is Twitter growing?
How big is Pinterest really?
What content gets shared the most?
What time of day are articles shared the most?

3. WHO OWNS SOCIAL?
0
10
20
30
40
50
60
70
80
others
71.34%
16.11%
6.09%
3.67%
1.63% 1.15%
%OFTRAFFICCOMINGFROMSOCIALSOURCE

4. 0.464%
0.293% 0.288%
0.188%
0.096%
0.086%
0.046%
THE UP&COMERS
0.0
0.1
0.2
0.3
0.4
0.5
%OFTRAFFICCOMINGFROMSOCIALSOURCE

5. TWITTERGROWTH
0%
1.5%
3%
4.5%
6%
Jul20
12A
ug
20
12Sep
20
12O
ct20
12N
ov
20
12D
ec
20
12Jan
20
13Feb
20
13M
ar20
13A
pr20
13M
ay
20
13Jun
20
13Jul20
13A
ug
20
13Sep
20
13O
ct20
13N
ov
20
13
%OFTRAFFICCOMINGFROMTWITTER
D
ec
20
13Jan
20
14

6. FACEBOOKGROWTH
1%
4%
7%
10%
13%
%OFTRAFFICCOMINGFROMFACEBOOK
Jul20
12A
ug
20
12Sep
20
12O
ct20
12N
ov
20
12D
ec
20
12Jan
20
13Feb
20
13M
ar20
13A
pr20
13M
ay
20
13Jun
20
13Jul20
13A
ug
20
13Sep
20
13O
ct20
13N
ov
20
13D
ec
20
13Jan
20
14

7. 1
2
3
4
5
6
7
8
9
10
CONTENT MOST LIKELY TO BE SHARED
Politics
Fashion/Style/Beauty
Health
Men’s Lifestyle
Business/Finance
Tech
Multicultural
Women’s Lifestyle
News/Information
Entertainment/Music/Celebrity

8. THE BEST TIME OF DAY
FOR SHARING12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4pm
6pm
8pm
10
pm
0.0%
2.0%
4.0%
6.0%
8.0%
%OFCONTENTSHARED

9. ENGAGEMENT
3:57
6.45
DIRECT/SEARCH
Pageviews
per Visit
2:14
3.44
SOCIAL NETWORKS
11:16
15.43
Visitors who
SHARE CONTENT
Time on Site
Visitor Source: Visitor Source: