Hrabren Suknaic The Evolution Of Digital Space

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Tecnologia Negócios

the evolution
of digital advertising
Hrabren Suknaic
Regional Manager Adriatics, Bulgaria,Romania

>1.6 billion
people online worldwide

48%
EU households
have broadband

43%
EU population use the
Internet almost every day

Example: TV – Some Figures

UK homes using online catch-up TV Global unique users on YouTube
Source: OFCOM Source: Nielsen Net Ratings

23% of internet homes 330 Million

UK internet users using BBC iPlayer New content uploaded on YouTube
Source: OFCOM

15% 20 hours/min
1,200 TV stations/day

Some Figures

Smartphones sold worldwide in 1H09 Number of Mobile Apps available
Source: Gartner

77 million >65,000 in iTunes
>50,000 from GetJar
Worldwide mobile internet users Number of Mobile Apps downloaded
Source:Juniper

~15% mobile users >1.5 bn from iTunes
>0.5 bn from GetJar

Media gets personal

Shared
Viewing Conversation

Content
Shaping

THREE REQUIREMENTS FOR
SUCCESSFUL
MARKETING

"A great wind is blowing
and that gives you either imagination
or a headache"
Catherine the Great

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Hrabren Suknaic The Evolution Of Digital Space

1. the evolution of digital advertising Hrabren Suknaic Regional Manager Adriatics, Bulgaria,Romania

2. >1.6 billion people online worldwide 48% EU households have broadband 43% EU population use the Internet almost every day

4. WHERE ARE WE HEADING

5. Shift to Internet distribution

6. Example: TV – Some Figures UK homes using online catch-up TV Global unique users on YouTube Source: OFCOM Source: Nielsen Net Ratings 23% of internet homes 330 Million UK internet users using BBC iPlayer New content uploaded on YouTube Source: OFCOM 15% 20 hours/min 1,200 TV stations/day

8. Mobile media comes of age

9. Some Figures Smartphones sold worldwide in 1H09 Number of Mobile Apps available Source: Gartner 77 million >65,000 in iTunes >50,000 from GetJar Worldwide mobile internet users Number of Mobile Apps downloaded Source:Juniper ~15% mobile users >1.5 bn from iTunes >0.5 bn from GetJar

10.

11.

12.

13. Media gets personal Shared Viewing Conversation Content Shaping

14.

15. Once upon a time

16. Opening up of the content supply chain

17.

18.

19.

20.

21. THREE REQUIREMENTS FOR SUCCESSFUL MARKETING