1. ONA 2011 09/24/2011 @bethdavidz #interactive New York TImes graphic

2. ONA 2011 09/24/2011 @bethdavidz #interactive Who I am: Beth Davidz, Product Development Director at AOL's Huffington Post What I do: Analyze trends in the market and develop and launch new products Where I've worked: AP, IHT, old school AOL In general: Massive consumer of online video

4. ONA 2011 09/24/2011 @bethdavidz #interactive Who better to intro a session on TV then ....

5. ONA 2011 09/24/2011 @bethdavidz #interactive Ron Burgundy

6. ONA 2011 09/24/2011 @bethdavidz #interactive Takeaway: Innovation often seems ridiculous. What might look like a disaster might be a golden opportunity.

7. ONA 2011 09/24/2011 @bethdavidz #interactive So what exactly is interactive TV ?

8. ONA 2011 09/24/2011 @bethdavidz #interactive Basically: a device or technique that allows users to interactive with television (or video) content as they view it.

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11. ONA 2011 09/24/2011 @bethdavidz #interactive Everyone thought the next big thing would be ...

12. ONA 2011 09/24/2011 @bethdavidz #interactive Smart TV

13. ONA 2011 09/24/2011 @bethdavidz #interactive But in the mean time ...

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15. ONA 2011 09/24/2011 @bethdavidz #interactive People found a cheaper way to interact with video and TV content.

16. ONA 2011 09/24/2011 @bethdavidz #interactive © + $

17. ONA 2011 09/24/2011 @bethdavidz #interactive Networks and studio, needed a solution to protect their content, while meeting their users new tastes.

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23. ONA 2011 09/24/2011 @bethdavidz #interactive So what does this all mean for the news industry?

24. ONA 2011 09/24/2011 @bethdavidz #interactive

25. ONA 2011 09/24/2011 @bethdavidz #interactive "The traditional TV industry -- cable companies, networks, and broadcasters -- is where the newspaper industry was about five years ago: In denial." Business Insider, June 12, 2009

26. ONA 2011 09/24/2011 @bethdavidz #interactive From the mouths of tweeners...

27. ONA 2011 09/24/2011 @bethdavidz #interactive "Many local stations -- once treated like royalty by broadcast networks -- are scaling back their original programming, cutting down on weekend news shows and trimming staff. Nationwide, 2009 TV-station ad revenue is projected to fall 20% to 30%, according to Bernstein Research." Wall Street Journal, Feb. 10, 2009

30. ONA 2011 09/24/2011 @bethdavidz #interactive Advertising online doesn't pay as well as traditional models.

31. ONA 2011 09/24/2011 @bethdavidz #interactive But for now advertisers are putting their money into TV.

32. ONA 2011 09/24/2011 @bethdavidz #interactive Takeaway: Learn from newspapers .... INNOVATE NOW.

33. ONA 2011 09/24/2011 @bethdavidz #interactive Innovators

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35. ONA 2011 09/24/2011 @bethdavidz #interactive Inside the Meltdown

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40. ONA 2011 09/24/2011 @bethdavidz #videotrends WSJ Live , launched last week, is a milestone product. It’s not Fox News. It’s not CNN. It’s not New York Times news video. WSJ Live is its own thing, and a model for the news industry. - Neiman Lab, Sept. 22, 2011

42. ONA 2011 09/24/2011 @bethdavidz #interactive Knight-Mozilla News Hack

44. ONA 2011 09/24/2011 @bethdavidz #interactive Trends

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46. ONA 2011 09/24/2011 @bethdavidz #interactive Like always, watching TV and movies is a shared experience.

47. ONA 2011 09/24/2011 @bethdavidz #interactive The living room is global now.

48. ONA 2011 09/24/2011 @bethdavidz #interactive Example: The candidates....

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50. ONA 2011 09/24/2011 @bethdavidz #interactive Lost Remote, Sept. 20, 2011 Two and a Half Men Sheen Roast Viewers 27.7 million 6.4 million Social Guide 72,433 comments 92,570 comments Trendrr.tv 167,995 social activity score 450,791 social activity score Bluefin Labs 92,000 comments (75,000 authors) 148,000 comments (98,000 authors)

51. ONA 2011 09/24/2011 @bethdavidz #interactive Sharing Sheen's burn...

52. ONA 2011 09/24/2011 @bethdavidz #videotrends New York Times Interactive Twitter Chatter During the Super Bowl

53. ONA 2011 09/24/2011 @bethdavidz #interactive Takaway: Find ways to create a community around your video content.

54. ONA 2011 09/24/2011 @bethdavidz #videotrends Trendsmap

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56. ONA 2011 09/24/2011 @bethdavidz #videotrends Trendistic

57. ONA 2011 09/24/2011 @bethdavidz #interactive Takaway: Use social to find news.

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60. ONA 2011 09/24/2011 @bethdavidz #videotrends New York Times Interactive Analyzing Obama’s Inaugural Speech

61. ONA 2011 09/24/2011 @bethdavidz #videotrends Sample Transcribing Speaker Text - More on Neiman Lab

62. ONA 2011 09/24/2011 @bethdavidz #interactive Takaway: Video to text is improving. This can be used not only for editing and archiving, but also for new interactive experiences.

63. ONA 2011 09/24/2011 @bethdavidz #interactive Usability guru Jakob Nielsen 's take on TV vs. the Web

64. ONA 2011 09/24/2011 @bethdavidz #interactive What's next

65. ONA 2011 09/24/2011 @bethdavidz #videotrends Affectiva

66. ONA 2011 09/24/2011 @bethdavidz #interactive Mood recognition via web cam

67. ONA 2011 09/24/2011 @bethdavidz #interactive Applications: The next rating system. Instant audience feedback. Or maybe....

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69. ONA 2011 09/24/2011 @bethdavidz #videotrends Creepiest ad ever?

70. ONA 2011 09/24/2011 @bethdavidz #interactive Facial recognition from live video. Ability to connect face to personal information including social security number.

71. ONA 2011 09/24/2011 @bethdavidz #interactive Applications: (Besides general creepiness...) Faster editing of archive footage. Instant lower thirds. More information for live video.

72. ONA 2011 09/24/2011 @bethdavidz #interactive Questions?