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The Content Marketing Toolbox: 10 Under the Hood Tactics Joe Pulizzi Junta42 | Content Marketing Institute
Who’s Joe Pulizzi?  (@juntajoe) ,[object Object]
[object Object]
The hour’s agenda ,[object Object],[object Object],[object Object]
All Tactics! Customer Retention BLOG Video: Customer Shorts eBook Weekly Wrap-Up 5x – Daily Online/WP Jim P. “ man on the Street” flip-cam Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],Content Marketing for  Small Retail Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Barry B Owner/COO < $10 mil Suburbs
 
 
 
 
Underwriting Mantra ,[object Object],[object Object],[object Object]
What’s the Goal? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object]
#1 – The Book
#2 – The Blog
#3 – Top Industry Blogs
 
 
#4 – Air Traffic Control/Commenting
 
#5 – Big Content (Ungated)
 
Step 1: Define the Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Determine Informational Needs ,[object Object],[object Object],[object Object],[object Object],Love strategy, but really need tangible  examples of how to use content marketing  and sell up the organization
Step 3: Determine the Content Plan/Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Individual Pages
 
 
 
Slideshare Channel
News Release
 
The Results (One Week Later) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#6 – Big Content (Gated)
Tie to Key Search Terms
Conversion Blogging
#7 – Share, Share, Share
Facebook Sharing
 
 
 
10 to 1
LinkedIn ,[object Object]
#8 Leverage Network for Blog Posts
 
 
 
# 9 Consistent Educational Email
#10 Target Key Associations
 
Summing Up ,[object Object],[object Object],[object Object]
ContentMarketingInstitute.com/OMS ,[object Object],[object Object]
Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: @juntajoe Thank You! – Q&A

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Content Marketing Best Practices-the Toolbox - Joe Pulizzi, Junta42