2nd session for the online journalism module at City University

1. Paul Bradshaw City University, UK Publisher, Online Journalism Blog Founder, Help Me Investigate.com Different medium, different rules (BASIC principles, SEO)

3. Look at the medium and the environment of use

4. This lecture is a hot medium (your labs are cold)

5. BASIC principles: (brevity, adaptability, scannability, interactivity, community)

6. Brevity

7. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC

8. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni

9. One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni

10. Adaptability

11. The journalist The information

12. What does the story suit?

13. What might the user want to do with the information?

15. Scannability

16. Users are task-oriented

17. Headlines need to be literal

18. Get to the point quick

19. SEO

20. Subheadings

21. Bullet lists

22. Blockquotes

23. Interactivity

24. Link

25. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup

26. Community & Conversation

27. They are not the audience

28. Users as co-creators of news

29. Distributed acts of journalism

30. Engage: invite and respond

31. Create social value off your site

32. Journalism acts of distribution

33. The story is bigger than the site

34. Leave your site

35. Conversation = Distribution

36. SEO: (Search Engine Optimisation)

39. You are not writing for machines.

45. Easy to find, meaningful, unique, social

47. Lab 1. Set up blog 2. Social content ideas 3. Meaningful formatting

48. Links OnlineJournalismClasses.tumblr.com Delicious.com/paulb/cityoj02 OnlineJournalismBlog.com