Overview of social media plus insights into LinkedIn and Twitter. Please feel free to ask any question to Phil on Twitter @onlineguruUK or by phone.

3. What we do
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Currently manage for over 40 SME’s
• 7 days a week from 7am till 11pm

4. Social Media
Success
Stories

5. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter

6. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

7. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

8. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning

9. SUCCESS STORIES
Online Guru have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

10. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• RETWEETS RETWEETS RETWEETS

11. Which Platform Should I Use ?

13. TWITTER
32% of 18 million UK users use Twitter daily

14. How do you set up an account?
Go to www.twitter.com
Personal/Business?

15. Setting up on Twitter
• Username (15) check on namechk.com
• Name (20) To identify you
• Biography (150) Keywords
• Web address
• Location
• Logo (48px/48px)
• Banner (1263px/421px)
@onlineguruUK @investsefton @lpoolchamber

18. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Use hashtaghours
Be generous (retweets)
Use Bit.ly account
Use Hootsuite
Use Google Analytics

19. How to get followers
• Follow local businesses, suppliers,
customers
• 2000 limit so then unfollow
• Be compelling with your content
• Ask for RT (Retweets)
• Get involved in #hours
• Comps (follow us on Twitter to win ?? On
emails, Facebook, instore etc

20. #HASHTAGS
1) Use to identify keywords on a specific
topic
#websites #socialmedia #liverpool
2) Use to show emotion
#soexcited #reallybusy
3) Use for competitions etc
to win, tweet answer using #gurucomp
#socialcommscamb

21. LISTS
Set up lists for........
Clients, suppliers, staff, prospects,
Networking events
You don’t need to follow to add
Make them private or public
Share the list with your team
Subscribe to other peoples lists

22. Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.

23. Linked InBest for
Networking and Finding
Leads
11 Million Profiles In The UK – 23% of Workers

24. Linked In
Set-up
• Set up profile
• Set up business page
• Find connections
• Ask for recommendations
• Join groups

25. Profile

26. Contact Details

27. Summary

29. Projects

30. Endorsements

31. Endorsements

32. Search for people you know

33. Advanced Search

34. Home Page/Posting

35. Shmoozing!!

37. Check daily

38. Linked In Business Page

41. Settings

42. Ask for recommendations

43. Who viewed your profile?

44. Searching contacts

45. Getting introduced to 2nd degree

47. Who sees activity feed?

48. Where do you rank for views?

49. Linked In Groups

50. Who follows you|?

51. Sponsored Posts

53. Linked In stuff
• Use keywords in profiles
• Get recommendations
• Join groups where targets are and
be involved
• Respond to who viewed profile
• Personalise invites
• Post daily and schmooze regularly
• Use after networking events
• Use pre meeting

54. Using Hootsuite
• Schedule posts of all platforms
• Manage multiple accounts
• Set up recurring tweets
• Monitor lists
• Good for security (users)
• Set up hierarchy/assign tasks
• Set up draft messages (opening times etc)
• Good mobile apps

55. Hootsuite

56. Bit.ly

58. Thanks for listening
Phil Gee Goldberg
Follow me on @onlineguruUK
07865-399127