Nine elements to improve our Lean visuals.

1. IX
elements to consider in creating
Lean Visuals

2. Created by Tom Curtis 2011, all pictures taken by author
Content originally appeared as a blog series
Blog: www.onimproving.blogspot.com
Presentations: on www.slideshare.net/onimproving
Email: ideamerchants@gmail.com
Twitter: @onimproving

3. Introduction
Well designed visuals facilitate action.
Poorly designed visuals create waste.
This slide set contains questions to review nine
elements of effective visuals. They will help us
improve our existing visuals and help us create
better and more effective new ones.
Let’s start bettering our visuals. --Tom Curtis

4. Psto
o i in

5. When we think about creating Lean visuals we need to think about position, about
where we are going to post the visual.
Here are some questions to help:
Where is the visual to be posted?
Can it be seen by those who need to see it?
What is posted around it?
Does it need to be updated?
Does it need to be accessible?
Is there an alternate location that would be better that the original spot based on the
answers above?
In thinking about the positioning of the visual we are creating, we can improve its impact
and usefulness.

6. Si ze

7. We need to look at size in two ways.
1. The size of the visual itself. (How big should the visual be?)
2. The size of the elements of the visual.
We should ask these questions:
Is there a space limitation based on positioning?
Is there an industry standard?
Is there a plant or office standard for this type of visual?
Does the visual need to be read or interpreted or just seen?
From how far away?
What limits are imposed by our choice of the visual size?
Picking the correct size will help in the development, implementation, and
interpretation of our visual.

8. Shape

9. Some help on picking a shape:
Is there a standard shape for this kind of visual in
industry or workplace?
What shapes will our decisions on position and size
allow?
Is there a shape that adds to the message (example
arrow pointing which way to go)?
Is this a visual that will be replicated?
If so, is our shape easy to create?
Shape can help dictate the effectiveness of our message.

10. Message

11. The goal in creating visuals is to covey a clear message that leads to a specific action.
Below our questions to help us in this clarify in process.
What message are you trying to send?
What action do you want taken?
How are they connected?
Is the connection strong enough for the message to drive the action?
If not, how can we strengthen the connection?
What form should the message take?
Written? Visual? Combined?
What can we do to refine the message?
The message is the focal point of the process. We need to ensure it is strong enough
to facilitate the action desired.

12. Meaning

13. Meaning is the interpretation and understanding of the message. We need to
create a visual that can only lead to the intended understanding.
Some things to think about.
What meaning do we intend?
Is it clear to us?
Who is the audience of the visual?
How might they interpret the words or images differently? (we can ask them)
What are the consequences of those interpretations?
A couple of helps:
Invite the end users to help in the design.
Review final product with users.
Train and audit to ensure meaning and action is consistent.
We must ensure that the visual is interpreted and understood in a standard way.

14. Context

15. Context is the situation and surrounding that the visual will be viewed in.
Understanding context helps us ensure our meaning will not be altered or
missed. Do you know the context for the visual you are creating?
Some questions to help.
Do you know in what setting (during process, in meeting, or in passing) the
visual will be viewed?
Do you know what other visuals are posted around it?
Do you know what else it might be reviewed with?
When will it be normally viewed?
By whom will it be normally viewed?
Do any of the answers above require a change in the visual?
Do we need to change the context it will be viewed in?
Understanding and getting the context right will help our visual's effectiveness.

16. Color

17. Color have can grab our attention and can help us signal.
What color or color scheme should you use?
Is there an accepted color for you message? (i.e. Red for stop
or abnormal, yellow for warning, green for go or normal)
Is there a standard in the facility or area?
Are there colors you should avoid?
Are there colors that would make the visual more visible?
Color done wrong can distract and detract, while color done
right can enhance and impact.

18. Contrast

19. With contrast we think about what the physical surroundings of our visual are.
What we can look for:
If with other visuals:
What other visuals will exist around the proposed?
If there are other visuals, should they all look a standard way?
If not, should this one stand out?
If yes, which elements should be adjusted? (Shape, Size, Color, Position)
If by itself:
If the visual is alone, what do the surroundings look like?
Should it stand out?
If yes, should the surroundings or the visual be changed?
If the visual, which element? (Shape, Size, Color, Position)
Getting the contrast to the environment right will help our visual be its most effective.

20. Clarity

21. The other 8 elements lead to this final one: clarity. This is the goal of our visual.
Review the other 8 elements you have worked through and the visual you have
designed:
Does the visual get the desired result?
If not, what needs to be changed?
Have we made it as effective as possible?
If not, what needs to be changed?
Is the visual clear?
If not, what needs to be changed?
In working through these 9 elements we have strengthened our visual. We need not
make this a difficult or long process, but if we will use this process we can create clarity
and impact through our visuals.