1. SNA Vietnam – Vietnam Game Market Research

2. Intro Market Characteristics Market Analysis Opportunities Challenges
Outline
Vietnam Game Market Research
 Characteristics of game market in Vietnam
 Vietnam Game Market Analysis
• Market size and growth rate
• Market trends
• Profitability
• Major publishers and producers in Vietnam
• Key success factors
 Opportunities for game publishers in Vietnam
 Challenges to game publishers
SNA Vietnam Ltd., 2

3. Intro Market Characteristics Market Analysis Opportunities Challenges
Main characteristics of Game Market in Vietnam
 A new but an exciting market for game industry
 Revenue in 2013: US $ 243M
 6th largest market in Asia after China, Japan and Taiwan
 Forecast growth to 2017: 50-10% in revenue, reach 20M gamers.(Nikko Partners)
 80% of revenue from Chinese and Korean game, published by Vietnam company.
 4 key players: VNG (Vinagame), Garena, VTC and FPT
 Booming market for Mobile games due to smartphone and internet users growth.
 2013 is the year of awaking smartphone games – Flappy Bird phenomenon
 Local games producers are still struggling to compete with imported games, licensing
issues and copy rights infringement.
SNA Vietnam Ltd., 3

4. Intro Market Characteristics Market Analysis Opportunities Challenges
Market Size and Growth Rate
 Forecast revenue of 2014: US $280M
 Forecast active gamers to reach 20M in 2017
 Mobile online game is the most excited segment
SNA Vietnam Ltd., 4

5. Intro Market Characteristics Market Analysis Opportunities Challenges
Market Trends
 Game Mobile online will be the future trends for Game Market in Vietnam
 Role Play Games (RPG) dominants
 Most of the revenue comes from SRPG type
 GMO revenue is forecasted to grow rapidly, especially
on smartphone games
SNA Vietnam Ltd., 5

6. Intro Market Characteristics Market Analysis Opportunities Challenges
Market Trends
 Higher users retention rate
SNA Vietnam Ltd., 6

7. Intro Market Characteristics Market Analysis Opportunities Challenges
Profitability
 RPG games are the most profitable genes with 60% of revenue
SNA Vietnam Ltd., 7

8. Intro Market Characteristics Market Analysis Opportunities Challenges
Profitability
 Top 5 MMORPG by monthly revenue
SNA Vietnam Ltd., 8

9. Intro Market Characteristics Market Analysis Opportunities Challenges
Major Publishers
 Teammobi
Successful games: KPAH online, Mobi Army, Avatar Online
 CMN Online
successful games: Mãnh Tướng, Phong vân truyền kỳ, iBoom,
Thiên Địa Quyết
 VTC Mobile
successful games: Ngũ Đế online, Hoàng Đế online, Kiếm hiệp, Au Mobile
 Mecorp
successful games: Mãnh thú online, Gopet online,
Khan mobile, Thiên Thần Truyện
SNA Vietnam Ltd., 9

10. Intro Market Characteristics Market Analysis Opportunities Challenges
Key Success Factors
 High quality games is a must
 Aesthetic characters designs also helps to win player’s heart
 Contents or game story is important to retain player
 Localization of imported games is important to its success
 Be cautious in promoting media
 Intractability between gamers within game is the key to build game eco-system
SNA Vietnam Ltd., 10

11. Intro Market Characteristics Market Analysis Opportunities Challenges
Opportunities for Publisher and Producer
 Internet users market is forecasted to saturate in 3-5 years, will reach 50M users in
2017
 Booming in cheap smartphones and 3G, foster the accessibility of users and the
growth of mobile online games
 Local government have a more friendly look at online mobile game than before
 Game communities (Facebook group, forum) is the best channel for promoting and
retaining game player
SNA Vietnam Ltd., 11

12. Intro Market Characteristics Market Analysis Opportunities Challenges
Challenges to game publisher and producers
 Illegal cloning and game character copy rights are the main challenges
 Very high cost of payment gateway also hampers publishers
 Shortage in talents for local game producers
 Games censoring and license for shooting games are also the challenge for game
publishing company
 Important distribution channels are still depending on Google and Facebook ads
 Tough competition from imported games from China
SNA Vietnam Ltd., 12

13. Intro Market Characteristics Market Analysis Opportunities Challenges
Information sources
http://www.newzoo.com/infographics/global-games-market-report-infographics/
http://mobay.vn/gmo-viet/toan-canh-thi-truong-game-mobile-online-viet-nam-2013-146066.html
http://www.baomoi.com/Thi-truong-game-Viet-Nam-Tro-choi-6000-ty/76/14390441.epi
http://longame.mobi/game-event/danh-sach-nha-phat-hanh-game-online-viet/
http://playpark.vn/cong-dong/8-yeu-to-thu-hut-nguoi-choi-game-online-4786-11.html
http://en.wikipedia.org/wiki/Market_analysis
http://www.sba.gov/content/market-analysis
http://infogame.vn/thi-truong/vgg-dem-lai-gi-cho-lang-game-viet-20140723-14-3574.html
http://infogame.vn/thi-truong/ts-online---ong-vua-cua-dong-game-turn-based-tai-thi-truong-viet-nam-20140828-14-4614.html
http://mobay.vn/wp-content/uploads/2014/01/info_thitruonggame-499x1183.jpg
http://www.gamemobi.vn/news/game-thu/thi-truong-game-mobile-viet-nam-nhin-tong-quan.html
http://www.thebusiness.vn/cong-nghe/ong-phan-sao-nam--vtc-online-dat-muc-tieu-500-ty-dong-loi-nhuan-vao-nam-2015-p1057.html
http://news.appota.com/online-mobile-game-viet-nam-diem-nhan-trong-quy-2-2014/
http://www.slideshare.net/appota/vietnam-online-mobile-game-market-insights-and-guide?ref=http://news.appota.com/online-mobile-game-viet-nam-diem-
nhan-trong-quy-2-2014/
http://finance.yahoo.com/news/research-markets-southeast-asian-games-174500148.html
http://www.lai.com/en/southeast-asian-game-markets
http://www.slideshare.net/dtranlog/ogdc-2014-vietnammobileinternetandy
SNA Vietnam Ltd., 13