How To Build Social Media LEADERSHIP & AUTHORITY With Practical Return On Investment ROI - Ecommerce Conference & Expo Melbourne By Doyle Buehler
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The document is a slide deck presentation about social media leadership and ROI. The presenter, Doyle Buehler, is an entrepreneur, educator, and author who will discuss helping attendees understand, find focus for, take action on, and implement ROI for social media. Buehler will also discuss how he spent $250,000 on a website and talk about goals for social media, challenges with ROI, and moving an audience into one's own digital ecosystem through conversation and community. The overall message is that social media ROI comes from conversations and connections that lead to conversions, rather than just likes and costs.
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How To Build Social Media LEADERSHIP & AUTHORITY With Practical Return On Investment ROI - Ecommerce Conference & Expo Melbourne By Doyle Buehler
- 1. Social Media Leadership With ROI
- 2. Slide Deck on Slideshare.net bit.ly/doylebuehler06
- 3. Hello, I’m Doyle Buehler •Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- 4. #eComMelb
- 5. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #ownonline
- 6. What Am I Here To Talk About? • Help you understand the babble of ROI • Help you find the focus of ROI • Help you action what you need to do • Help you implement
- 7. How I spent $250,000+ on a website
- 8. So, What ABOUT Social Media & Digital Leadership? Are You Ready to #ownonline
- 9. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 10. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 11. What Are Your Online Challenges/Problems With Social Media ROI? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 13. What Happens When Nobody Likes You?
- 14. The PAIN of Social Media • No Real Community • No Leads from Social • No Sales from Social • No Profit from Social • No KNOWN Results • Just COST-COST-COST
- 15. Ready to Get Started With Social Media ROI?
- 16. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION
- 17. Wake UP! Your Audience Awaits!
- 22. #eComMelb
- 23. HOT Seat What Is Your Experience With Social Media ROI? Who has calculated it and reviewed it?
- 24. Other Quotes From Famous Dudes “What is the ROI of Your Mother?” – Gary Vaynerchuk “The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.” ― Olivier J. Blanchard #eComMelb
- 25. What’s The REAL Story of Social Media ROI Conversations + Community + Connections = Conversions #eComMelb
- 26. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “social selling value” • To move them into your OWN digital ecosystem to continue the conversation #eComMelb
- 33. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- 34. THE ULTIMATE GOAL? #6. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #eComMelb
- 35. #eComMelb
- 36. Where to go for more help? Content/Quotes/Ideas www.thedigitaldelusion.com/ecommerceexpo2105 Slide Deck on Slideshare.net bit.ly/doylebuehler06 #eComMelb
- 38. Social Media Leadership With ROI
Notas do Editor
- Considerable time working on the “inside” of Marketing Agencies
- Who has debated ROI? Who won the debate? Are you training for the marathon or the sprint?
- How to start to engage with your audience to get INFLUENCE TO ACTION
- I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- Social Media & Digital Leadership You can put your head in the sand, or step up into digital leadership Who’s with me to ownonline? This is what we are going to figure out for you today
- Grab a piece of paper and write these down. We’re going to need it in a second
- QUIZ time! Take your piece of paper from your questions and start working on this quiz. Who here knows what social media ROI is?
- Do you feel all alone?
- I feel your pain. No conversions = no business
- It’s easier than you think. It will only hurt a bit
- It’s more about creating the connections.
- The problem is there is just to much going on at times. You want to wake up but you can’t You feel like you are stuck. You’re trying to wake up your audience but your not really sure how to do it, or what to do.
- There are too many buzzwords
- There are too many social channels. Social media is BIG. So why CAN”T you seem to calculate the value How many are on 1 social network? 2-3? 4-5, 5-10, 10+ http://www.ssm-responder.com/Overdrive/resource-library/pdf/social-media-map.pdf
- There are too many channels, and too many statistics – Twitter, Linkedin, Blogspot, Facebook, Tumblr, Youtube, Tinder. Once you “pick” your community, you then have something to work towards.
- The ultimate goal? Stop hoping social works.
- The ROI of social media is that your business will still exist in 5 years. Who want to still have their business exist in 5 years?
- This is your real value and your online goals. Do you agree or disagree? This is what a social media strategy will do
- HOW? What is the ultimate goal? Stop hoping social media just works. Make it work.
- How do you build the REAL Story? Create a structure, a methodology, a process, that will help you get the results that you want. How to get sales and conversions and conversations? Develop your digital leadership and your intrinsic value by creating a social media strategic architecture
- How to measure social media ROI Set conversation goals Track conversation Assign value to conversation Measure benefits by channel (pick the channels where your audience is Determine costs and caclulate
- No it is not a secret formulae. Not a magic formula either. Not a secret get-rich quick scheme. Just the basics. You do need to calculate it.
- What you should be looking at for your social media equation Reach Traffic Leads Customers Conversion Rate
- What can you do to make it with your business, to create some social media and digital leadership? Create this specific to your own business. Start small. Create gifts, downloads, checklists, google analytics Put it in perspective for your audience. And, I’ve got a bonus #6
- Developing your digital leadership in social media – understanding your strategic architecture
- This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- A brand is worthless if it doesn’t connect with the right audience in a relevant way.
- Thank you for the opportunity to present to you today. If you ever have any questions, please let me know. Thank you for the wonderful hosts at ecommerce expo