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5 Must Haves for Developing Corporate Social Media Strategy

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Five essential must haves and questions your organization must answer before developing your social media strategy.

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5 Must Haves for Developing Corporate Social Media Strategy

  1. 1. 5 Must Haves for Developing Corporate Social Strategy Bob Hazlett OneHalfAmazing.com Saturday, March 7, 2009
  2. 2. Let’s C(h)at About me / Answering tough questions 5 must have strategies / Hug it out Saturday, March 7, 2009
  3. 3. Before strategy, answer some questions Saturday, March 7, 2009
  4. 4. Know thy audience Saturday, March 7, 2009
  5. 5. What’s your story? Saturday, March 7, 2009
  6. 6. Prepare for negativity Saturday, March 7, 2009
  7. 7. Measure Success Saturday, March 7, 2009
  8. 8. Whose job is it? Saturday, March 7, 2009
  9. 9. Strategy ¬ Tactics Saturday, March 7, 2009
  10. 10. Saturday, March 7, 2009
  11. 11. Must know where you’re going 1 Saturday, March 7, 2009
  12. 12. Must engage in conversation 2 Saturday, March 7, 2009
  13. 13. Must monitor your brand 3 Saturday, March 7, 2009
  14. 14. Must filter the 4 noise Saturday, March 7, 2009
  15. 15. Must optimize offline and online 5 Saturday, March 7, 2009
  16. 16. Wow, that was a lot! Saturday, March 7, 2009
  17. 17. Cheat Sheet • Hard Questions • Map • Engage • Monitor • Filter • Optimize Saturday, March 7, 2009
  18. 18. Let’s Chat Do you currently have a social strategy? What speed bumps are/got in your way? What did you learn? How are you moving (planning) forward? Saturday, March 7, 2009

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