Intro to online luxury class.

1. Online Luxury – The New Consumer OneGlobeNetwork

3. vs.

4. Would like you to see how luxury is changing and learn how to use the internet to give your customers the best experience possible?

6. The class will be conducted in 5 modules over a period of four weeks.

8. We know your time is valuable ,

9. So the class is organized so that you can: > do the required reading > then view follow-up and supplemental information when you do have some extra time.

10. You will quickly see how this changing luxury consumer and environment demands innovative thinking and awareness from you, the dedicated hotelier.

11. Why?

12. Why? Because better understanding means better service, which in turn means satisfied customers… And you are the service expert .

13. What will you need to do?

15. Read! We will provide materials every week for you to read and consider.

17. Think! Based on the reading, think about how you can apply what you’ve learned.

19. Post! Now that you know about one more aspect of the changing consumer world, post your answer to the weekly question and add your comments …interact with the other participants.

21. Contribute! Have you seen an example of the week’s topic? Share links to examples that you have found online.

22. Your participation is what will make this class valuable and enriching.

24. We encourage questions and comments. Please post in comment section after the respective post. Your comments will be answered daily.

25. We’re glad you are here …enjoy!