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www.omnepresent.com
Digital Marketing Strategies for E-Commerce Business
www.omnepresent.com
E-Commerce Businesses Can Grow Better With Inbound
Marketing
● Appealing visual content attracts
more users
● Converting website visitors into
potential clients.
● Evaluating traffic to increase your
business
www.omnepresent.com
Appealing Visual Content Attract More Users
● The look and feel of your website will bring
in more customers retaining your old ones.
● Website content should be relevant to your
product pages
● Creating unique content could be the
beginning step for your marketing strategy
● Contents related to the products and
buyers should be relevant and specific
which attracts visitors to your site
www.omnepresent.com
Marketing E-Commerce Funnel And Raising The Sales
● In order to succeed you must
understand the lead funnel
● There needs to have a clear idea of
lead nature, that helps in
conversion cycle
www.omnepresent.com
Evaluate Traffic To Understand Marketing Strategies That
Contribute To Sales
● It is necessary to measure the
traffic from all your sources
● By analysing the complete process,
you will get to know which
marketing event will promote sales
● With better site interface and
marketing you can increase traffic
to improve sales
www.omnepresent.com
Understanding E-Commerce Marketing Funnel
● Inbound marketing serve businesses to
occupy the top of the sales and
marketing funnel
● Website visitors are converted into
customers with the help of inbound
marketing
● Present E-Commerce transaction funnel
are improved and enhanced by inbound
marketing in every stage of sales
process
www.omnepresent.com
Things You Should Know Before Your Product Is Being Listed In
Marketplaces
● Every marketplace need different
characteristics
● Sending your product to different
marketplaces manually is time consuming
● Program your automated XML data feeds
when possible to upload on marketplaces
● If financially or technically automated data
feeds are not possible then make your data
feed and upload manually on frequently time
basis
www.omnepresent.com
Ensure To Convert The Marketplace Customer to Your Website
Customer● Introduce a time sensitive promotional fliers
which consist of an URL of the specific landing
page of your website
● Keep lower product prices on your site than
the marketplaces
● Introduce discounts for the first few
customers of your website
● Keep some offer coupons valid for your
website only
● Special offers for the customers who have
previously purchased products from your site
www.omnepresent.com
Search Engine Optimization for E-Commerce Website
● Create an exclusive and fresh website structure
● Build unique and different product titles
● Don’t be limited to the description provided by
the manufacturer
● Design advanced images by your own
● Make use of heading tags
● Internal anchor text should be optimized
● For all internal pages, use secondary navigation
www.omnepresent.com
How To Blog For E-Commerce
● Think about the content to write in
your blog.
● Your content should be impressive.
● Overthinking must be avoided.
● Involve the customers with your
brand and products.
www.omnepresent.com
OmnePresent Services
www.omnepresent.com
www.omnepresent.com
Contact Us
info@omnepresent.com
www.omnepresent.com

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Digital Marketing Strategies for E-Commerce Business

  • 2. www.omnepresent.com E-Commerce Businesses Can Grow Better With Inbound Marketing ● Appealing visual content attracts more users ● Converting website visitors into potential clients. ● Evaluating traffic to increase your business
  • 3. www.omnepresent.com Appealing Visual Content Attract More Users ● The look and feel of your website will bring in more customers retaining your old ones. ● Website content should be relevant to your product pages ● Creating unique content could be the beginning step for your marketing strategy ● Contents related to the products and buyers should be relevant and specific which attracts visitors to your site
  • 4. www.omnepresent.com Marketing E-Commerce Funnel And Raising The Sales ● In order to succeed you must understand the lead funnel ● There needs to have a clear idea of lead nature, that helps in conversion cycle
  • 5. www.omnepresent.com Evaluate Traffic To Understand Marketing Strategies That Contribute To Sales ● It is necessary to measure the traffic from all your sources ● By analysing the complete process, you will get to know which marketing event will promote sales ● With better site interface and marketing you can increase traffic to improve sales
  • 6. www.omnepresent.com Understanding E-Commerce Marketing Funnel ● Inbound marketing serve businesses to occupy the top of the sales and marketing funnel ● Website visitors are converted into customers with the help of inbound marketing ● Present E-Commerce transaction funnel are improved and enhanced by inbound marketing in every stage of sales process
  • 7. www.omnepresent.com Things You Should Know Before Your Product Is Being Listed In Marketplaces ● Every marketplace need different characteristics ● Sending your product to different marketplaces manually is time consuming ● Program your automated XML data feeds when possible to upload on marketplaces ● If financially or technically automated data feeds are not possible then make your data feed and upload manually on frequently time basis
  • 8. www.omnepresent.com Ensure To Convert The Marketplace Customer to Your Website Customer● Introduce a time sensitive promotional fliers which consist of an URL of the specific landing page of your website ● Keep lower product prices on your site than the marketplaces ● Introduce discounts for the first few customers of your website ● Keep some offer coupons valid for your website only ● Special offers for the customers who have previously purchased products from your site
  • 9. www.omnepresent.com Search Engine Optimization for E-Commerce Website ● Create an exclusive and fresh website structure ● Build unique and different product titles ● Don’t be limited to the description provided by the manufacturer ● Design advanced images by your own ● Make use of heading tags ● Internal anchor text should be optimized ● For all internal pages, use secondary navigation
  • 10. www.omnepresent.com How To Blog For E-Commerce ● Think about the content to write in your blog. ● Your content should be impressive. ● Overthinking must be avoided. ● Involve the customers with your brand and products.