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Boost Your Customer Services With
One To One Marketing

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Key Factors For Business Growth
• A realistic business idea
• An outstanding business plan
• A superior marketing strategy
• Great customer service

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Customer Service
● It is the provision of service to
customers before, during and after a
purchase
● It is a series of activities designed to
enhance the level of customer
satisfaction
● It includes assistance in planning,
installation, training, troubleshooting,
maintenance, upgrading, and disposal
of a product

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Why Customer Service is Required?
● Customer is the king
● A customer is an organization’s
most valuable advertising tool
● Customer service can make or
break a business
● The key to achieving sustainable
competitive advantage in today’s
market is to build relationship
with customers

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Know-Hows About Your Customers
● Who they are?
● When they buy?
● How they buy?
● What makes them feel good
about buying?
● What they expect from you?
● What they think about you?
● What they think about your
competitors?

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What Do Customers Want?
● Friendliness
● Understanding and empathy
● Impartiality
● Control
● Options and alternatives
● Information

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How To Deal With Customers
● Put yourself in their shoes
● Apologize without blaming
● Listen to what they say about
themselves
● Ask questions in a caring and
concerned manner
● Give them priority
● Respect their boundaries
● Invite them into your culture
● Get into their culture

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One To One Marketing
● It is a marketing strategy applied
directly to a specific consumer
● Having knowledge of the
consumer’s preferences enables
suggesting specific products and
promotions to each consumer
● It is based on four main steps:
Identify, Differentiate, Interact
and Customize

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Why One To One?
● It helps in identifying your customers
● It helps in differentiating your
customers
● It’s a leading indicator of consumer
repurchase intentions and loyalty
● It reduces customer churn, customer
attrition
● It increases customer lifetime value
● It reduces negative word of mouth
● It helps to retain customers
● Increased cross-selling
● Higher levels of customer satisfaction

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com