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WHAT IS LINKEDIN? LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia

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WHY USE LINKEDIN? <ul><li>Over 65 million members </li></ul><ul><li>Powerful business network </li></ul><ul><li>Access to people </li></ul><ul><li>Members from different sectors </li></ul><ul><li>Establish and take control of your professional identity </li></ul><ul><li>Strengthen your network overtime & maintain relations with your network </li></ul>

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USING LINKEDIN FOR BUSINESS <ul><li>Find business clients, potential partners etc.. </li></ul><ul><li>Increase the visibility of your brand/company </li></ul><ul><li>Increase credibility – position yourself as an expert </li></ul><ul><li>Increase reputation & make long lasting referrals </li></ul><ul><li>Competitors research </li></ul><ul><li>Use as a blog/website promotion tool </li></ul><ul><li>Recommend employees </li></ul><ul><li>Recruit people </li></ul><ul><li>Event promotion </li></ul>

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WHAT YOU SHOULD DO? <ul><li>Choose your LinkedIn connections and content carefully </li></ul><ul><li>Use keywords for better ranking </li></ul><ul><li>Participate/Join in groups </li></ul><ul><li>Review incoming messages and reply </li></ul><ul><li>Post question and respond to others </li></ul><ul><li>Follow companies </li></ul><ul><li>Create Events and update your connections </li></ul>

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POSTS AND UPDATES <ul><li>Events updates </li></ul><ul><li>Jobs descriptions </li></ul><ul><li>Tweets </li></ul><ul><li>Advices/Suggestions </li></ul><ul><li>Sharing interesting stuff </li></ul><ul><li>Blog posts ………… </li></ul><ul><li>Questions & quotations </li></ul>

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BECOME EXPERT <ul><li>Offer expertise through Q & A </li></ul><ul><li>Share useful and informative content </li></ul><ul><li>Launch polls </li></ul><ul><li>Join the discussions </li></ul>

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GROUP ETIQUETTES <ul><li>Start your own group </li></ul><ul><li>Listen to the conversations </li></ul><ul><li>Post Comments </li></ul><ul><li>Attract high profile people to your network </li></ul>

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EXPAND NETWORK <ul><li>Monitor your network status </li></ul><ul><li>Connect to people in groups </li></ul><ul><li>Add contacts tool </li></ul><ul><li>Search like minded professionals </li></ul><ul><li>Join people on other networks </li></ul>

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LEVERAGING LINKEDIN <ul><li>Recruitment and Job offer </li></ul>

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LEVERAGING LINKEDIN <ul><li>Market & company research </li></ul>

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LEVERAGING LINKEDIN <ul><li>Finding/Seeking information about candidates </li></ul>

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LEVERAGING LINKEDIN <ul><li>Sharing company insights & achievements </li></ul>

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LEVERAGING LINKEDIN <ul><li>Blog promotion </li></ul>

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PLAYING WITH TOOLS & APPLICATIONS <ul><li>Integrate Slideshare PPT and docs </li></ul><ul><li>Share your tweets after integrating Twitter </li></ul><ul><li>Integrate your Wordpress blog </li></ul><ul><li>Add your Amazon recommended reading list </li></ul><ul><li>Connect your files with Box.net and more… </li></ul>

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RECOMMENDATIONS <ul><li>Used by LinkedIn search </li></ul><ul><li>Boost employee morale </li></ul><ul><li>Build your brand and reputation </li></ul><ul><li>Connect with your customers and partners </li></ul><ul><li>Helps you hire and get hired </li></ul>

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FEATURES OF LINKEDIN 1. Company Profile

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FEATURES OF LINKEDIN 2. Individual Profile

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FEATURES OF LINKEDIN 3. Status Updates

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FEATURES OF LINKEDIN 4. Recommendation

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FEATURES OF LINKEDIN 5. Groups

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FEATURES OF LINKEDIN 6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)

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FEATURES OF LINKEDIN 7. Events

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FEATURES OF LINKEDIN 8. Recruitment

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FEATURES OF LINKEDIN 9. Answers

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GETTING STARTED <ul><li>Create your free account </li></ul>

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GETTING STARTED <ul><li>Fill the complete information </li></ul>

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GETTING STARTED Add connections

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GETTING STARTED <ul><li>Ask for recommendations </li></ul>

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GETTING STARTED <ul><li>Add application (Twitter, Sildeshare and Wordpress etc..) </li></ul>

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GETTING STARTED <ul><li>Join relevant groups </li></ul>

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GETTING STARTED <ul><li>Blogs after employees’ exit </li></ul>

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GETTING STARTED <ul><li>Add employees </li></ul>

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LINKEDIN ADVANCE SEARCH

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LINKEDIN STRATEGIC SEARCH

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GETTING EVENT PROMOTED <ul><li>List Industry Events </li></ul>

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GETTING EVENT PROMOTED Invite connections

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GETTING EVENT PROMOTED It can help your process registration and payments

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LINKEDIN MARKETING STRATEGIES Brand visibility

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LINKEDIN MARKETING STRATEGIES Direct & Indirect sales

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LINKEDIN MARKETING STRATEGIES Implementing SEO

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LINKEDIN MARKETING STRATEGIES Market Research

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LINKEDIN MARKETING STRATEGIES Advertisement Potentials

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LINKEDIN MARKETING STRATEGIES Recruitment and Job listings

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LINKEDIN MARKETING STRATEGIES Business Development

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THINGS TO DO <ul><li>Follow employees’ code of conduct </li></ul><ul><li>Fill the complete company and profile info. </li></ul><ul><li>Help people by answering their queries </li></ul><ul><li>Invite people you know (only) </li></ul><ul><li>Share useful new articles </li></ul><ul><li>Share content with other networks </li></ul>

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DON’T TRY THESE…. <ul><li>Don’t advertise on discussions & groups </li></ul><ul><li>Don’t be a spammer otherwise you might end up being banned </li></ul><ul><li>Don’t put incorrect profile information </li></ul><ul><li>Don’t clutter your profile with Apps </li></ul><ul><li>Avoid annoying messages </li></ul>

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THANK YOU