The young and old all over the world are taking to social networking sites to share and connect with each other. For marketing purposes, Social Media marketing software is the formal way of connecting with your customers and letting them know of your business. You can manage and customize your social media pages to regularly connect and interact with your customers.

1. Social Media for Marketers
Social Media has become a platform for voicing the common opinion among the
technologically connected. Most of us are connected to the internet 24/7 voicing our
thoughts and opinions. The constant interactive nature of the internet has led to Social
media becoming the preferred medium of interaction.
Facebook, Twitter, SnapChat, WhatsApp and Tumblr are just some of the websites
which engage people and help them to socially interact with each other. They have
become an important aspectof our lifestyles today. Status updates by the minute are the
norm and these have replaced the traditional modes of communication. Finding a social
media software that can help you with the minute to minute status updates about
various social activities and events of your company. Being in touch always adds a
personal toneto your interactions with your customers.
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2. Personalized Content for Customers
Businesses can personalize their offers when they interact with customers. This is
possible due to the high-level of localization possible with social media which involves
search analysis as well as profile-based selling. Social Media Marketing is dynamic and
constantly evolving, making it a powerful business tool for communication between
customers and businesses.
Every Social Media Management is continuously innovating its products and services,
with Facebook leading the bunch with riotous technology and business tools updates.
Video Advertisements, News Feeds, Auction Groups are some of the few tools that
the platform now runs for small businesses and bigger enterprises to reach their target
audience.
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3. Importance of Social Media as a Marketing Tool
Once you reach your target audience, what should be your next goal? Establish your
brand. Social media marketing tools improves brand recognition, brand loyalty and
increase lead acquisition. It also increases inbound traffic, decreases marketing costs
and improves Search Engine rankings.
Marketing gurus have drawn attention to the significance of this media tool by exciting
statistics. A leading marketing company has reported that 92% of marketing
professionals in 2014 agreed that marketing on social networks was very important. Of
these 80% had proof that traffic to their parent websites multiplied after social media
marketing efforts.
Similar numbers were reported by another social media giant who noted that 97% of
marketing now happens on social media. However, about 85% of them were unable to
decide if their social media marketing was working or not. You can find out if your Social
Media Marketing is working or not using various online software.
Theseapplicationsprovide you with analytics which help you decide your next course of
action.
Research by consumer analyst firm Nielsen reported that 46% of buyers were guided by
social media recommendations while making online purchases.
These stats have been backed up with various success stories. One of the most
successful social media advertising campaignwhich evolved into a trending Social
Media Campaign is that of a beauty product brand. The ‘Real Beauty’ Campaign used
‘everyday’ people to reinforce self-esteem in their advertisements. This resulted in their
ads and videos to go viral. The video was shared on their social media page. People
liked what they saw and the video went viral reaching a larger group of customers. This
viral marketing helped the brand gain a lot of popularity and brownie points with their
customers.
Various businesses and e-commerce retail giants have twinned their online footprints
with social media marketing. Tune your social media campaign to your customers likes,
dislikes and interests using the best of the Online Social Media Software available
today.