1. Media Industry In The Age Of New Media December, 2008

2. “ The media will change as consumers will look for other sources of information…” (Ira Magaziner)

5. Convergence - Once Digitalized, Always Interacting

8. Participation – Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community

9. Participation – Interacting With Traditional Media Commenting, blogging and spreading content in social networks.

10. Participation – The Key For Newspapers’ Survival? 18 out of 26 of the features are related to participation.

13. Citizen Journalism – Outsourcing News Production

14. Citizen Journalism – Elite or Common People?

15. Citizen Journalism – Can We Impose Ethics?

16. Citizen Journalism – Immediacy Over Quality

17. Citizen Journalism – Becoming Main Stream Media

20. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space

23. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click

24. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.

27. The Media Consumer – Threat Or Opportunity?

28. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.

29. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms

30. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.

31. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.

32. The Media Consumer – It Is All About Mobility The content you receive depends on your position .

33. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.

34. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.

35. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.

36. The Media Consumer Is You

37. Thank You.

38. Connection Info: Omer Rosenbaum, Sundsvall, Sweden Email: [email_address] Mobil: (+46) 076.566.1028