kleeto, we document storage service start-up, began work an year back with promoting itself only in the online media. Sunil Mahajan, shared how and why it was able to promote a new concept through online media. Presenting at OMCAR 2012.

1. GOTOMARKET 2012 – SOCIAL MEDIA FOR
INDIVIDUALS AND SMALL BUSINESSES
OMCAR 2012
Sunil Mahajan
Co-Founder & CEO, kleeto
13-Jan-2012

2. MARKETING FOR KLEETO – PARAMETERS?
kleeto– new concept
No history of similar services
Startup company – limited budget

3. MARKETING FOR KLEETO – NEED?
Marketing needs
 Concept selling
Requires interaction/convincing
 Targeted audience
Reach right people/no broadcast
For sure reach early adopters
 Word of mouth marketing
 Within limited budget

4. MARKETING FOR KLEETO – CHOICES?
ATL (TV/Radio/..)
 Too expensive, no interaction
 BTL
 Interaction possible but short lived
 Limited reach – slow in growth
 Direct marketing
 Expensive
 Interaction possible but short lived
 Slow in growth

5. SMM FOR KLEETO – RIGHT CHOICE?
 Social Media
 Not expensive
 Interactive – long interaction possible
 Can also be made personalized
 Easy to reach early adopters
Friends and contacts
Right segment
 Can grow faster at low cost
 Word of mouth marketing in built in
media

6. Thanks for your attention !