34. What role you and your organization are playing
in the story about innovation?
Utopian (Dove)
Regular Guy (Ikea)
Rebel (Diesel)
Magician (Smirnoff)
Lover (Alfa Romeo)
Expert (CNN)
Jester (7Up)
Explorer (Jeep)
Hero (Nike)
Artist (Lego)
Caregiver (Volvo)
Ruler (Microsoft)
35. What's the type of plot that
better represents your idea and
supports your innovation?
36. Overcoming the Monster
!
!
The hero has to confront the monster, often armed with some kind of magic
weapon.
The monster controls a treasure, a prize or a “princess”
Examples:
The Seven Samurai
The longest Day
James Bond
Star Wars
Apple 1984
Phases:
The Call
Initial Success
Confrontation
Final Ordeal
The Miraculous Escape
37. Quest
Far away there is some priceless goal, worth any effort to achieve.
The hero walks the journey to reach the prize.
Examples:
Lord of the Rings
Odissey
Raiders of the Lost Ark
Finding Nemo
Lexus
Mastercard
Phases:
The call
The journey, the perils, the
temptations.
Arrive and frustration
The final ordeal
The goal
38. Journey and Return
The hero travels to an unfamiliar world, learns new values and comes back changed.
Examples:
The Wizard of Oz
Alice in Wonderland
The Time Machine
Peter Pan
Robinson Crusoe
Expedia, Corona
Phases:
The anticipation
The fall into another world
The frustration
The change process
The return
39. Rebirth
The hero falls under a dark spell which traps him for a long time.
An act of redemption: A new character liberates the hero.
Examples:
It's a Wonderful Life
Sleeping Beauty
Beauty and the Beast
A Christmas Carol
Gatorade “Replay”
Prudential “Day One”
Phases:
Under the shadow
The threat recedes
The threat returns
The dark power triumphant
Miraculous redemption
40. Rags to Riches.
The hero emerges from the shadow towards the light.
The hero reaches an elevate state without changing his essential character.
Examples:
Cinderella
King Arthur
Fair Lady
David Copperfield
Chrysler
Phases:
The initial stage and the call
Into the world and initial success
Central crisis
The final test
Fulfillment
41. Alternate Reality
It answers "what if" questions and explore certain historical events did not happen or had a
different outcome
Examples:
World without Oil
Ready for the Big Chill
Phases:
The call
The journey
Frustration and learning
The final ordeal
The resolution
42. Transmedia narratives create spaces in which many storylines and characters
can coexist. We call these spaces “Cathedrals of the Mind”.
Can your story and the fantasies of the participants
live together in this World?
43. Stories are facts wrapped in emotions.
Define the human behaviors, desires,
fears and dreams that make the World
you described appealing to the recipients?
Facing the unknown
Epic changes
Self esteem
Love
Safety
Belonging
Recognition
Leadership
Freedom
44. Define the human values that make
the World you described meaningful to the
recipients?
Sex
Status
Beauty
Justice
Truth
Creativity
Generosity
Vocation
Innovation
45. Communities of members who share common values are key to develop strong
transmedia narratives.
What communities do you want to engage?
What common interests or passions are their cohesion
elements?
46. Transmedia stories are participative: The listener is
the hero of the story! What king of hero should he or
she be? The archetypes!!!!
Lonely Hero
Regular Guy
Rebel
Magician
Lover
Expert
Pioneer
Mentor
Rebel
Visionary
Adventurer
Worrier
Jester
Explorer
Utopian
Artist
Caregiver
Ruler
47. Who is the [fictional] protagonist of the story?
Lonely Hero
Regular Guy
Rebel
Magician
Lover
Expert
Pioneer
Mentor
Rebel
Visionary
Adventurer
Worrier
Jester
Explorer
Utopian
Artist
Caregiver
Ruler
48. What additional [fictional] supporting characters
should surround the protagonist?
Could Luke Skywalker's story have been told without Obi Wan Kenobi and Han Solo?
Sidekick
Lone hero
Mentor
Foul/Clown
Friend
Guru
Lover
Admirer
Father
Businessman
Protector
Artist
King
Woman's man
Investigator
Pessimist
Joker
Jester
Heroine
Amazon
Nurturer
Caregiver
Mother
Mystic
Maiden
Princess in peril
Angel
49. What additional [fictional] antagonist characters should
surround the protagonist?
Could Robin Hood's story have been told without the The Sheriff of Nottingham?
Dark Knight
Betrayer
Spy
Challenger
Bully
Spoiler
Saboteur
BurglarAdd here
Trickster
Thief
Tyrant
Destroyer
Outcast
Vampire
Seductress
Stepmother
Temptress
Nemesis
50. What's the story arc? How do the characters change
throughout the story?
1) Ordinary world
2) Call to adventure
3) Leaving the comfort zone
4) Meeting the Mentor
5) The irresistible change
6) Refusal of the call
7) Crossing the threshold
8) Tests
9) Allies and enemies
10) Approaching the dragon's den
11) The ordeal
12) Seizing the treasure
13) Achieving the goal
14) The road back
15) A new person
16) Share the Treasure
51. What additional stories or sub-plots can be added to
the main one?
Presequel
Back story
Parallel story
Spin-off
Flask back
Flash forward
Antagonist plot
Secondary character plot
Dream
52. Remember that transmedia narratives blur the line between reality
and fiction.
What percentage of both does comform
your storyworld?
50/50
100%
Fiction
100%
Reality
53. What structure do you have in mind for your
storyworld?
Linear/Sequential
Episodic
Divergent
Convergent
Epistolary
First-person
Diary
Branching
Multilayered
Hub Narrative
Story-within-a-story
Random
54. What type of participation is going to be embedded
into your narrative?
Interact with the characters
Co-create the storyline
Change the timeline of the narrative
Change the outlook of the story
Create new characters
Take control on one of the characters
Share ideas
Help solving problems
Help solving mysteries
Create communities
55. What types of interactivity you are willing to offer
the followers of your narrative?
Internal
The participants acts as a member of a virtual world (at times through an avatar)
Exploratory
The participant can move freely around the virtual world without having
any impact on it.
Discretional
The participant can make decisions that impact the virtual world.
56. What participation tools are you going to create?
Idea communities
Story platforms
Wisdom of Crowds
Pages
Groups
LinkedIn Group
Instagram
Pinterest
Wiki
Blog
57. What types of mechanics that are usually applied to games
can be embedded into the narrative?
Challenges
Help the characters
Solve a mystery
Find a clue
Create a community
Attend an event
Take a photo
Find a location
Rewards
Status
Levels
Social connections
Leaderboards
Prizes
Points
Badges
58. What types of content will be the storyline composed of?
Main Content
The main story or stories
Para-content
Promos, trailers, teasers, etc. Content that attract the participants to the main content
Hyper-content
Back stories, parallel stories, flask backs, etc. Content that allows the
participants to dip deeper into the narrative.
59. Transmedia stories use ar least 3 media and everyone of
them at its best. What media are you going to use?
TV
Radio
Theater
Magazines
Billboards
Mobile
Events
Publishing
Comic-books
Internet
Social Media
Facebook
Twitter
Pinterest
Instagram
Youtube
Vimeo
Foursquare