Amazon began in 1994 as an online bookstore founded by Jeff Bezos and is now the world's largest online retailer. It generates billions in annual revenue through a wide range of products and services, including ebooks, music, video streaming, cloud computing, and smart home devices. Amazon has experienced success by continually expanding its offerings from "A to Z" as represented in its logo and through acquisitions of competitors. It now employs hundreds of thousands of people worldwide in technology development and other roles.
3. What is
Amazon?
The world’s largest online retailer
Founded in 1994 by Jeff Bezos
Headquartered in Seattle, Washington
Had revenues of 48 billion in 2011
Did not show a profit until 2001
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4. 4
Amazon is a Fortune 500 e-commerce company
based in Seattle, Wash. It has the
distinction of being one of the first large companies to
sell goods over the Internet. In 1994, Jeff Bezos
founded Amazon, which launched the following year
How Started
Amazon ?
5. 5
History of the Amazon Logo
The Amazon logo has had three different iterations over the years, but
neither of the first two stuck around for very long. The company’s first
logo was simply the word Amazon.com spelled out in black font with a
larger, yellow font used for the “o”. This design was later replaced with a
logo that featured the company name with a near-straight yellow line
beneath it. On top of the word Amazon.com, the words, “Books, Music &
More” were spelled out in light grey font. This design stuck around until
2000, when Jeff Bezo rolled out the logo that the company has been
using ever since, the famous Amazon.com with a curved arrow beneath
it.
7. 7
The third and seemingly final design of the Amazon logo features a
couple of really creative elements. The first of these is where the
arrow underneath the logo starts and stops. Beginning at the “A” in
“Amazon” and ending at the “Z”, this design element of the Amazon
logo is meant to portray the message that Amazon sells everything
from “A” to “Z”. At the time Amazon adopted this new logo the
company had already moved well past its days of just being a
bookstore and were already offering a wide range of products.
Along with this, the vision of all Amazon would eventually be
involved in was undoubtedly already inside the mind of Jeff Bezos
when he introduced this new logo. By having the arrow in the logo
stretch from “A” to “Z”, Amazon is able to convey to their customers
that the company can meet their every need.
Design Elements of the Amazon Logo
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The design of the arrow in the Amazon logo actually serves a double
purpose, though, in that it is also made to look like a smile.
Lastly, arrows have long been used to convey messages of forward
progress and speed, both elements of Amazon’s business model in that
they are constantly innovating and have also built a cornerstone of their
business (Amazon Prime) around the fastest available shipping speeds.
FOLLOW
9. 9
Amazon.com's product lines available at its website include
several media (books, DVDs, music CDs,
videotapes and software), apparel, baby products, consumer
electronics, beauty products, gourmet food,
groceries, health and personal-care items, industrial & scientific
supplies, kitchen items, jewelry, watches, lawn
and garden items, musical instruments, sporting goods, tools,
automotive items and toys & games.
In India, Amazon is now gearing up to play a role in the grocery
retail sector aimed at delivering customer
needs.
Products and services
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Amazon.com has a number of products and services available, including:
1. Amazon Fresh
2. Amazon Prime
3. Amazon Web Services
4. Alexa
5. Appstore
6. Amazon Drive
7. Echo
8. Kindle
9. Fire tablets
10.Fire TV
11.Video
12.Kindle Store
13.Music
14.Music Unlimited
15.Amazon Digital Game Store
16.Amazon Studios
17.Amazon Wireless
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As of early 2017, Amazon had nearly 269,000 employees worldwide. It is
known for its technical innovations and boasts that its engineers handle
complex challenges in large-scale computing. Software development
engineers, technical program managers, test engineers and user interface
experts work in small teams throughout the company to build an e-commerce
platform that's used by customers, sellers, merchants and external.
Jobs at Amazon.com
12. 12
Went from “Earth’s Largest Bookstore” to selling
millions of different products and services
Borders and Circuit City
have gone out of business
Best Buy and Wal-Mart
are losing sales
Websites that match Amazon’s price and speed
(e.g. Zappos, Diapers.com) have been bought out
by Amazon
WHAT HAS MADE AMAZON SUCCESSFUL
13. HOW AMAZON COMPETES WITH APPLE
IPad has an Amazon app, but Apple takes a 30% cut
of sales and doesn’t let Amazon refer users to its
own site
Amazon has opened online media stores and offers
free Netflix streaming service with Amazon Prime
Unlike Apple, Amazon “has no problem operating at
low profit margins”
$199 $499