The complete guide about Facebook Global pages that will help you to understand about the setup of global pages. To know more about Facebook Global pages, read this useful blog:http://www.digitalknock.com/facebook-global-pages/

1. Global
Pages
FAQ
Updated
January
2014
Overview
1. What
is
Global
Pages?
2. Why
did
Facebook
build
it?
3. Do
brands
have
to
transition
to
the
new
structure?
4. Who
is
eligible
for
Global
Pages?
5. How
do
brands
set
up
the
Global
Pages
structure?
Transitioning
to
Global
Pages
1. If
a
brand
has
a
single
Page,
how
do
they
transition
to
Global
Pages?
2. If
a
brand
creates
new
country
Pages,
can
they
move
content
over
from
any
existing
Pages?
3. If
a
brand
has
separate
regional
Pages
(ex:
/brandES,
/brandUK),
how
do
they
transition
to
Global
Pages?
4. What
should
a
brand
expect
during
the
transition?
5. What
should
brands
do
with
ads
during
the
transition?
6. What
if
some
Pages
aren’t
ready
to
transition?
Do
brands
have
to
transition
all
their
Pages
at
once?
7. What
if
a
Page
wants
to
transition
to
Global
Pages,
but
doesn’t
want
to
migrate
its
existing
fans
to
the
best
Page
for
them?
Admins
&
Insights
1. What
happens
to
Page
Insights
during
the
transition?
2. What
happens
to
Page
Insights
after
the
transition?
3. What
insights
do
admins
see
on
the
main
global
Page?
Country
Pages?
4. If
a
fan
switches
his/her
country
Page
to
a
different
country,
how
do
Page
Insights
change?
5. Can
admins
ban
a
user
from
posting
on
all
of
its
Pages?
6. Do
main
global
Page
admins
have
access
to
each
country
Page?
7. Will
there
be
separate
Message
inboxes
for
country
Pages?
8. Can
brands
edit
countries
assigned
to
regional
Pages
after
they
have
been
assigned
by
Facebook?
9. Can
brands
assign
multiple
countries
to
a
country
Page?
10. How
can
brands
tell
their
country
Pages
apart
if
they
all
have
the
same
Page
name?
11. What
happens
if
a
brand
deletes/unpublishes
one
of
their
Pages?
12. What
happens
to
verified
Pages?
Fan
Experience
1. How
does
Facebook
determine
a
person's
location?
2. What
happens
to
a
brand's
current
fans?
3. How
do
people
switch
between
country
Pages?
4. Can
people
subscribe
to
multiple
country
Pages
to
get
updates
from
more
than
one
country
in
their
news
feed?
5. When
will
people
get
automatically
redirected
to
a
Page?
6. How
will
people
see
Pages
in
search?
7. What
will
fans
see
Pages
in
news
feed?

2.
Publishing
&
Page
Content
1. Can
a
brand
create
a
language-­‐specific
Page
or
a
Page
for
just
a
city/state?
2. Will
any
Page
content
be
removed
when
a
brand
transitions
to
Global
Pages?
3. Can
a
global
Page
publish
a
post
and
have
it
also
posted
on
all
country
Pages?
4. How
does
the
Locations
feature
work
with
Global
Pages?
5. How
will
check-­‐ins
work?
Ads/Paid
Media
1. Do
brands
need
to
pause
their
ads
during
the
transition
to
Global
Pages?
2. Do
brands
need
to
pause
all
their
ads
during
the
transition?
Or
just
some
of
them?
3. How
will
running
ads
change
after
a
brand
migrates
to
Global
Pages?
4. How
do
brands
run
ads
that
target
people
in
multiple
countries?
5. Can
country
Pages
target
other
country
Pages
in
the
same
brand
family?
6. Can
brands
directly
target
foreign
fans
who
have
switched
to
hear
from
a
country
Page?
7. How
will
ads
interfaces
on
Facebook
change
(when
using
connection
targeting)?
8. If
someone
(e.g.,
a
PMD,
agency
or
in-­‐
house
marketer)
is
an
admin
of
a
country
Page,
do
they
have
the
permissions
to
run
Page
like
sponsored
stories
or
ads
with
connection
targeting
for
the
main
global
Page?
Page
Naming
and
Web
Addresses
(Vanity
URLs)
1. How
will
Page
naming
work
for
brands
with
different
names
in
different
countries?
(i.e.
Caress/LUX)?
2. Can
a
country
Page
keep
its
regional
name
qualifier
(i.e.
[Brand]
France,
[Brand]
Mexico)?
3. Will
Facebook
support
direct
translations
of
brand
names?
4. Does
each
Page
get
its
own
Facebook
web
address?
5. Can
more
than
one
Page
share
the
same
web
address?
6. Will
people
see
the
URL
for
the
main
global
Page
or
the
URL
for
the
country
Page
in
their
browser?

3. BASICS
1.
What
is
Global
Pages?
Global
Pages
is
a
structure
that
allows
brands
to
create
individual
local
versions
of
their
Page
while
maintaining
the
same
Page
name
and
global
metrics
(e.g.
likes)
across
all
Pages.
When
someone
navigates
to
the
main
global
Page,
they’ll
be
redirected
to
the
best
country
Page
for
them.
This
allows
people
to
hear
from
the
best,
localized
Page
so
that
brands
can
deliver
the
right
content
to
the
right
audience.
2.
Why
did
Facebook
build
it?
In
the
past,
brands
adopt
one
of
two
solutions
to
communicate
with
their
fans
worldwide:
1)
a
single
Page
solution
(which
unifies
all
fans
to
one
Page,
but
doesn't
have
full
geo-­‐targeting
for
all
Page
features
such
as
the
cover
photo,
profile
picture,
etc.)
or
2)
a
multi-­‐Page
solution
(each
country
Page
offers
full
localization,
but
the
audience
is
fragmented
across
multiple
Pages
with
different
Page
names,
and
don’t
feel
like
they’re
part
of
a
global
brand
community,
e.g.
global
fan
count).
Global
Pages
offers
the
benefits
of
both
prior
strategies,
allowing
brands
to
create
different
localized
Pages
while
maintaining
a
global
brand
community.
3.
Do
brands
have
to
transition
to
the
new
structure?
No,
although
it
is
encouraged.
Not
only
will
it
allow
people
to
easily
find
and
like
the
best
Page
for
them,
this
is
also
an
opportunity
to
create
a
fully
localized
Page
experience
including
a
localized
cover
photo,
profile
photo,
Page
name,
apps,
timeline,
pinned
posts,
and
news
feed
stories.
4.
Who
is
eligible
for
Global
Pages?
Global
Pages
is
available
to
managed
accounts
(clients
who
have
a
direct
relationship
with
Facebook).
5.
How
do
brands
set
up
the
Global
Pages
structure?
Brands
can
complete
the
Global
Pages
spreadsheet
and
send
it
to
their
account
manager.
Facebook’s
Pages
team
will
create
the
structure
on
their
behalf.
After
the
initial
structure
is
setup,
the
client
can
manage
it
through
our
self-­‐serve
tools.
They
can
add
new
country
Pages
and
edit
countries
through
the
interface.
TRANSTIONING
TO
GLOBAL
PAGES
1.
If
a
brand
has
a
single
Page,
how
do
they
transition
to
Global
Pages?
If
a
brand
currently
has
a
single
Page,
they
should
manually
create
new
Pages
for
local
markets
one
at
a
time,
as
it
makes
sense
for
their
business.
We
recommend
creating
one
to
two
regional
Pages
to
get
familiarized
with
the
Global
Pages
before
transitioning
all
markets
to
the
new
structure.
For
example,
if
their
top
markets
are
the
UK
and
France,
we
recommend
that
they
create
separate
Pages
for
each
of
those
markets.
If
clients
partner
with
Preferred
Marketing
Developers
(PMDs),
the
PMDs
can
also
help
them
create
the
new
localized
Pages.
2.
If
a
brand
creates
new
country
Pages,
can
they
move
content
over
from
any
existing
Pages?
Unfortunately,
no.
Admins
can,
however,
work
with
third-­‐party
developers
to
have
them
re-­‐post
key
content
from
the
current
Page
onto
relevant
new
Pages.
Admins
will
also
have
to
reinstall
Pages
apps
to
the
new
Pages,
but
this
should
be
a
fairly
quick
process.

4.
Note
that
no
old
content
will
be
deleted
from
existing
Pages
(unless
the
brand
decides
to
delete
any
old
Pages
during
transition).
3.
If
a
brand
has
separate
regional
Pages
(ex:
/brandES,
/brandUK),
how
do
they
transition
to
Global
Pages?
If
a
brand
has
separate
Pages
for
each
region,
they
will
now
be
able
to
consolidate
them
in
the
Global
Pages
structure
to
1)
remove
country
qualifiers
from
the
Page
name,
2)
roll
up
all
stats
such
as
like
across
all
Pages
to
one
global
metric,
3)
ensure
that
new
visitors
are
landing
on
the
localized
version
of
their
Page,
and
4)
allow
them
to
promote
just
one
Facebook
web
address
across
all
of
their
off-­‐Facebook
marketing
assets.
4.
What
should
a
brand
expect
during
the
transition?
During
the
transition,
brands
can
expect
about
500k
fans
to
move
each
day.
If
the
brand
is
moving
two
million
fans,
for
example,
it
will
take
about
four
days
for
the
transition
to
be
completed.
While
fans
are
moving,
expect
that
insights
change
rapidly
(including
drastic
fluctuations
in
likes
and
unlikes).
5.
What
should
brands
do
with
ads
during
the
transition?
We
highly
recommend
that
brands
pause
their
media
during
the
transition.
When
fans
are
transitioning,
social
context
can
be
disturbed,
delivery/performance
can
be
affected,
and
advertising
prices
can
fluctuate.
If
a
client
chooses
to
run
media
during
the
transition,
we
can
ask
an
engineer
to
run
an
ads
migration
script
on
all
country
Pages
so
that
the
campaigns
don’t
break.
However,
brands
may
still
see
less
optimal
ads
performance
while
fans
are
in
the
process
of
migrating.
6.
What
if
some
Pages
aren’t
ready
to
transition?
Do
brands
have
to
transition
all
their
Pages
at
once?
We
recommend
starting
with
1-­‐2
Pages
before
transitioning
all
of
them
to
give
brands
the
opportunity
to
experience
the
new
structure.
This
will
allow
admins
time
to
fully
understand
how
to
manage
their
Pages
in
the
new
structure.
7.
What
if
a
Page
wants
to
transition
to
Global
Pages,
but
doesn’t
want
to
migrate
its
existing
fans
to
the
best
Page
for
them?
We
have
built
a
feature
that
allows
a
brand
to
move
to
Global
Pages,
but
keeps
fans
mapped
to
their
pre-­‐existing
Pages.
We
strongly
discourage
admins
from
using
this
feature
(one
of
the
main
benefits
of
Global
Pages
is
redirecting
users
to
the
best
Page
for
them),
but
it
is
an
option
if
a
brand
very
strongly
wants
it.
ADMINS
&
INSIGHTS
1.
What
happens
to
Page
Insights
during
the
transition?
During
the
transition,
fans
are
moving
from
one
Page
to
another
and
insights
(likes,
unlikes,
reach,
etc.)
will
change
rapidly.
2.
What
happens
to
Page
Insights
after
the
transition?
After
the
transition,
expect
insights
to
be
inaccurate
for
another
week.
After
that,
insights
will
reflect
the
Pages
in
their
Global
Pages
structure.
The
insights
are
not
retroactive,
however.
This
means
that
if
a
brand
transitioned
to
Global
Pages
in
June
2013,
the
admin
viewing
their
current
insights
will
see
the
same
insights
they
would
have
seen
in
April
2013.
Both
main
and
country
Pages
will
have
their
own
Insights.
The
admin
of
the
main
global
Page
can
see
insights
about
the
fans
aggregated
across
all
their
Pages.
Insights
for
country
Pages
show
metrics
that
pertain
to
that
country
Page.
For
example,
if
a
Page
only
has
fans
from
France,
they’ll
only
be
able
see
Insights
about
those
fans.
The
global
Page,
however,
will
have
aggregated
insights
about
all
fans
across
all

5. their
Pages.
If
demographic
data
for
fans
by
country
is
important
to
a
brand,
we
recommend
creating
a
regional
Page
for
every
country
they'd
like
detailed
insights
for.
3.
What
insights
do
admins
see
on
the
main
global
Page?
Country
Pages?
Admins
of
the
main
global
Page
will
see
aggregated
insights
across
all
the
Pages
in
the
Global
Pages
structure.
That
means
that
metrics
like
Page
likes,
post
reach,
and
engagement
reflect
the
aggregated
global
audience.
Admins
of
the
main
global
Page
will
not
see
detailed
country-­‐specific
information.
If
it’s
important
for
a
brand
to
see
country-­‐specific
insights
for
a
market,
we
recommend
building
a
separate
Page
for
every
country/region
for
which
brands
want
Insights.
For
example,
if
a
brand
wants
US-­‐
specific
Insights,
we
recommend
creating
a
US-­‐specific
region
Page.
The
global
Page
can
be
used
as
the
default
experience
for
customers
for
whom
there
is
not
a
better
country
Page.
Admins
of
the
main
Page
can
view
each
Page
and
their
like
count
from
the
Global
Pages
dashboard,
from
the
“More…”
drop-­‐
down
in
the
Page
settings
menu.
Or,
replace
the
example
Page
ID
with
the
brand’s
Page
ID
in
this
URL:
https://www.facebook.com/pages/edit_page/?id=1234567891011&tab=global_brand
Admins
of
the
country
Pages
will
see
insights
for
that
specific
Page.
For
example,
if
a
brand
has
a
country
Page
for
people
in
France,
the
admin
of
that
country
Page
will
see
Page
likes,
post
reach,
and
engagement
reflect
the
people
connected
to
that
specific
Page.
4.
If
a
fan
switches
his/her
country
Page
to
a
different
country,
how
do
Insights
change?
The
fan
will
be
reflected
in
the
Insights
for
the
Page
that
they
hear
from.
So,
if
a
user
in
the
US
chooses
to
hear
from
the
Mexico
Page,
the
Mexico
Page
will
reflect
that
in
its
Insights.
5.
Can
admins
ban
a
user
from
posting
on
all
of
its
Pages?
Banning
a
user
from
a
country
Page
or
the
main
global
Page
will
only
ban
them
from
that
particular
Page.
In
order
to
ban
a
user
from
posting
on
all
Pages,
brands
will
have
to
ban
them
from
each
of
their
Pages.
Alternatively,
brands
can
work
with
a
third
party
developer
to
ban
a
user
from
all
of
its
country
Pages.
6.
Do
main
global
Page
admins
have
access
to
each
country
Page?
No.
There
will
be
no
special
permissions
granted
with
Global
Pages.
If
admins
would
like
permission
to
a
particular
Page
in
the
brand
Page
family,
they'll
have
to
request
it
from
the
current
admins
of
that
Page.
Learn
more
about
admin
permission
levels
here.
7.
Will
there
be
separate
Message
inboxes
for
country
Pages,
or
just
one
main
global
inbox?
Every
Page
will
have
its
own
individual
Messages
inbox.
8.
Can
brands
edit
countries
assigned
to
regional
Pages
after
they
have
been
assigned
by
Facebook?
Yes.
Go
to
Edit
Page
>
Update
Info
>
More
>
Global
Pages.
Here,
admins
with
Manager
privileges
will
be
able
to
reassign
countries
to
different
Pages.
9.
Can
brands
assign
multiple
countries
to
a
country
Page?
For
example,
can
they
create
a
North
America
Page
and
redirect
users
from
the
US,
Canada,
and
Mexico
to
it?
Yes.
Brands
can
assign
as
many
countries
as
they
would
like
to
a
regional
Page.
10.
How
can
brands
tell
their
country
Pages
apart
if
they
all
have
the
same
Page
name?

6. In
several
places
in
the
user
interface
(for
example,
when
creating
an
ad,
using
Facebook
as
a
Page,
or
adding
an
app
to
a
Page)
we’ve
added
parentheses
and
the
country
codes
for
the
biggest
countries
to
a
Page’s
name
to
help
admins
of
multiple
Pages
tell
them
apart.
For
example,
an
admin
of
the
French
and
German
Facebook
Marketing
Pages
would
see
them
listed
as
“Facebook
Marketing
(FR)”
and
“Facebook
Marketing
(DE)”
in
the
user
interface.
No
users
see
those
country
codes.
11.
What
happens
if
a
brand
deletes/unpublishes
one
of
their
Pages?
If
a
brand
deletes
one
of
the
country
Pages
in
the
Global
Pages
structure,
the
fans
of
that
Page
will
move
to
the
global
main
Page.
For
example,
if
the
brand
wants
to
delete
their
Page
for
Japan,
an
admin
of
the
main
global
Page
needs
to
remove
Japan
beside
the
Japan
Page.
Then,
the
admin
of
the
Japan
Page
can
delete
that
Page.
Note
that
deletions
are
permanent,
so
the
brand
should
be
sure
they
need
to
do
this.
12.
What
happens
to
verified
Pages?
If
a
brand
qualifies
for
verification
(a
blue
check
mark),
then
all
the
Pages
in
a
Global
Pages
structure
will
be
verified.
FAN
EXPERIENCE
1.
How
does
Facebook
determine
a
person’s
location?
We
determine
a
person’s
location
information
through
a
combination
of
inputs,
such
as
current
IP
address.
You
can
find
more
information
in
the
Help
Center
here.
If
we're
unable
to
determine
where
someone
is
we’ll
redirect
them
to
the
main
global
Page.
2.
What
happens
to
a
brand's
current
fans?
For
example,
if
a
fan
is
connected
to
Brand
UK
before
Global
Pages,
but
lives
in
the
US
when
the
transition
is
completed,
will
they
be
connected
to
the
US
or
UK
Page?
There
are
two
options
available
to
brands
and
we
recommend
that
brands
choose
to
migrate
their
fans
to
the
best
Page
for
them.
In
this
case,
fans
across
all
country
Pages
will
be
transitioned
to
hear
from
the
Page
that
is
assigned
to
the
country
they
are
currently
in.
This
means
that
like
counts
will
change
slightly
as
fans
who
may
have
been
counted
more
than
one
time
are
counted
once,
and
they
may
be
reassigned
to
a
new
country.
Possible
scenarios
• Person
living
in
France
liked
a
country
specific
Page
for
the
brand
(e.g.
/brandfrance)
No
change.
The
person
will
continue
to
hear
from
the
country
Page
for
France
• Person
living
in
France
liked
a
main
Page
for
the
brand
(e.g.
/brand)
The
person
will
hear
from
the
country
Page
for
France,
if
available.
Otherwise,
they
will
hear
from
the
global
Page
(/brand)
• Person
living
in
France
liked
a
country
Page
from
a
different
country
(e.g.
/brandmexico)
The
person
will
be
transitioned
to
hear
from
the
country
Page
for
France
In
the
event
that
a
fan
hears
from
the
incorrect
regional
Page
(due
to
an
inaccurate
geo-­‐predication),
fans
will
be
able
to
change
their
regional
Page
using
the
region
switcher
available
from
the
gear
menu
in
the
Page’s
cover.
Alternatively,
if
it's
necessary,
Pages
will
have
the
option
to
retain
the
current
mapping
of
their
fans
so
that
no
migration
takes
place,
however
we
strongly
discourage
this
option,
as
it
defeats
the
purpose
of
several
of
the
key
benefits
of
transitioning
to
Global
Pages.

7.
If
someone
is
a
fan
of
multiple
Pages
for
the
same
brand,
they
will
be
subscribed
to
the
Page
they
liked
most
recently.
For
example,
if
the
person
lives
in
the
US,
and
subscribed
to
the
France,
Germany
and
Spain
Pages
in
that
order,
then
they
will
stay
subscribed
to
the
most
recent
Page
(Spain).
3.
How
do
people
switch
between
country
Pages?
People
can
manually
specify
which
Page
they’d
like
to
hear
from
using
"Switch
Region..."
option
located
in
the
gear
menu
in
the
cover.
If
they
switch
their
region,
we’ll
remember
it
next
time
when
they
visit
that
Page,
but
switching
to
another
region
will
only
apply
to
the
Page
they've
switched,
not
to
future
Pages.
4.
Can
people
subscribe
to
multiple
country
Pages
to
get
updates
from
more
than
one
country
in
their
news
feed?
No.
We
recognize
that
some
power
users
may
want
to
connect
to
multiple
regions,
but
at
this
feature
is
not
available
at
this
time.
5.
When
will
people
get
automatically
redirected
to
a
Page?
Redirects
occur
when
people
navigate
to
the
main
global
URL,
but
would
be
best
suited
by
a
country
Page.
For
example,
when
a
person
from
France
navigates
to
/brand,
they'll
automatically
redirect
to
/brandfrance.
However,
when
people
navigate
directly
to
a
country
Page
URL,
they'll
go
directly
to
the
country
Page
regardless
of
what
region
they
belong.
For
example,
when
a
person
from
France
navigates
to
/brandmexico,
they'll
go
directly
to
the
country
Page
for
Mexico.
6.
How
will
people
see
Pages
in
search?
Search
will
show
one
result
for
the
brand
in
his/her
region
including
the
localized
profile
picture
thumbnail
and
Page
name.
7.
What
will
fans
see
in
news
feed?
Fans
will
see
only
posts
from
the
Page
they
belong
to.
If
a
fan
wants
to
hear
from
a
different
country
Page,
they
can
use
the
region
switcher
located
in
the
gear
icon
underneath
their
cover
photo.
PUBLISHING
&
PAGE
CONTENT
1.
Can
a
brand
create
a
language-­‐specific
Page
or
a
Page
for
just
a
city/state?
No.
Global
Pages
works
at
a
country
level,
so
if
brands
would
like
to
reach
a
specific
customer
base,
they'll
have
to
publish
from
the
appropriate
country
Page
and
then
use
additional
geo-­‐targeting.
For
example,
for
a
country
like
Canada
where
people
speak
both
English
and
French,
we
recommend
creating
a
country
Page
for
Canada
and
add
language
targeting
to
each
post.
To
publish
to
someone
in
a
particular
city/state
like
Montreal,
we'd
recommend
publishing
from
the
Canadian
Page
and
targeting
users
in
Montreal.
2.
Will
any
Page
content
be
removed
when
a
brand
transitions
to
Global
Pages?
No.
Unless
the
brand
chooses
to
delete
a
Page,
we
will
not
delete
or
remove
any
historical
content
when
they
transition
to
the
new
model.
However,
if
they
have
a
single
Page
model
and
have
created
new
regional
Pages,
we
will
not
migrate
content
to
the
new
Page.
Content
will
stay
on
the
main
Global
Page
and
will
remain
geo/language
targeted.
Admins
can
work
with
a
third
party
marketing
developer
or
manually
input
the
content
into
their
new
Pages.
3.
Can
a
global
Page
publish
a
post
and
have
it
also
posted
on
all
country
Pages?

8. No.
Currently
posts
from
the
global
Page
will
not
be
replicated
to
all
country
Pages.
People
connected
to
the
global
Page
will
see
posts
from
the
global
Page,
and
people
connected
to
a
country
Page
will
see
posts
from
that
country
Page.
For
important
messages
brands
want
all
of
their
audiences
to
hear,
they
should
translate
into
the
best
local
language
for
them
and
post
it
to
their
country
Page.
Admins
can
also
re-­‐share
posts
from
one
Page
to
another.
Engagement
stats
(i.e.
likes
and
comments)
between
re-­‐shares
will
remain
separate
from
each
other.
Finally,
through
the
Pages
API
brands
can
work
with
a
PMD
to
have
them
auto-­‐post
untranslated
content
to
all
Pages,
but
we
strongly
encourage
that
messages
that
are
important
to
all
fans
be
translated
into
their
local
language
to
provide
the
best,
localized
experience.
4.
How
does
the
Locations
feature
work
with
Global
Pages?
All
location
Pages
will
be
mapped
to
the
main
global
Page,
and
will
be
viewable
from
the
Locations
app
tab
on
country
Pages.
5.
How
will
check-­‐ins
work?
If
the
country
Page
has
an
address
(which
we
don't
expect
will
happen
in
many
cases),
check-­‐ins
will
only
roll-­‐up
to
that
country
Page.
If
there
are
many
individual
Places
tied
to
the
country
Page
through
Locations,
check-­‐ins
will
roll-­‐up
and
appear
for
all
of
those
places
combined,
as
they
did
before.
ADS
/
PAID
MEDIA
1.
Do
brands
need
to
pause
their
ads
during
the
transition
to
Global
Pages?
Yes,
see
“What
should
brands
do
with
ads
during
the
transition?”
above.
We
highly
recommend
that
brands
pause
the
ads
associated
with
their
Page
during
the
transition
(Page
Like
ads,
Promoted
Posts,
Promoted
Page
Likes,
etc.).
When
fans
are
transitioning,
social
context
can
be
disturbed,
delivery/performance
can
be
affected,
and
advertising
prices
can
fluctuate.
If
a
client
chooses
to
run
media
during
the
transition,
we
can
ask
an
engineer
to
run
an
ads
migration
script
on
all
country
Pages
so
that
the
campaigns
don’t
break.
However,
brands
may
still
see
less
optimal
ads
performance
while
fans
are
in
the
process
of
migrating.
Advertisers
do
not
need
to
rebuild
their
ads
to
ensure
the
conversion
spec
reflects
the
new
object
ID;
when
we
migrate
a
brand’s
Pages
to
Global
Pages,
we’ll
handle
this
automatically
on
our
end.
2.
Do
brands
need
to
pause
all
their
ads?
Or
just
some
of
them?
Ads
that
are
not
associated
with
the
Page
at
all
are
not
impacted
by
the
move
to
Global
Pages.
If
a
brand
is
running
a
campaign
for
ads
that
link
to
their
website
or
to
their
mobile
app,
for
example,
they
don’t
need
to
pause
their
campaigns.
3.
How
will
running
ads
change
after
a
brand
migrates
to
Global
Pages?
There
are
only
a
few
key
changes
to
how
brands
should
run
ads
after
transitioning
to
Global
Pages.
The
key
difference
is
that
when
advertisers
want
to
use
connection
targeting
(connections,
friends
of
connections
or
exclusion
targeting),
they
can
no
longer
target
users
connected
to
directly
to
a
country
page,
but
instead
will
need
to
target
the
main
global
Page
and
include
relevant
geo-­‐targeting.
This
means
that
brands
can
no
longer
target
people
subscribed
to
a
given
country
Page,
but
instead
must
target
all
fans
of
a
global
brand
from
a
specific
geographical
location
(e.g.,
the
United
States).
For
example,
before
Global
Pages,
a
brand
used
to

9. target
everyone
connected
to
/brandmexico.
Now,
when
running
any
connection
targeting,
they'll
instead
target
those
who
are
connected
to
/brand,
who
live
in
Mexico.
Learn
more
about
connection
targeting
here.
4.
How
do
brands
run
ads
that
target
people
in
multiple
countries?
They
should
advertise
to
the
main
global
Page,
and
then
target
as
many
countries
as
they
would
like
-­‐-­‐
no
different
from
how
they
do
it
today.
5.
Can
country
Pages
target
other
Pages
in
the
same
brand
family?
Not
exactly.
Country
Pages
can
target
fans
of
the
brand
family
in
any
country,
but
they
can't
target
people
subscribed
to
a
given
Page.
For
example,
if
someone
is
an
admin
of
the
US
page,
but
wants
to
target
French
fans,
they
can
target
people
connected
to
the
brand
family
who
live
in
France.
6.
Can
brands
directly
target
foreign
fans
who
have
switched
to
hear
from
a
country
Page?
No,
Pages
won't
be
able
to
target
them
as
a
separate
group.
For
example,
a
Page
can
target
all
fans
of
the
brand
who
live
in
Mexico.
However,
they
won't
be
able
to
target
fans
of
/brandmexico
who
live
in
other
countries.
7.
How
will
ads
interfaces
on
Facebook
change
(when
using
connection
targeting)?
• Ad
create
tool:
We’ll
show
admins
all
Pages
that
they
currently
admin,
including
adding
a
country
identifier
to
the
end
of
each
Page
name
to
make
it
easier
to
identify
them
(e.g.,
“Facebook
Marketing
(FR)”).
If
an
admin
targets
that
country
Page,
we’ll
immediately
remap
that
targeting
to
the
main
global
Page
(and
will
reflect
that
in
the
interface).
See
above,
“How
will
running
ads
change
if
a
brand
migrates
to
Global
Pages?”
for
more
information
about
how
connection
targeting
changes.
• Ads
Manager:
We
will
show
the
main
global
Page
in
the
Ads
Manager,
with
the
geo-­‐specific
targeting.
• Power
Editor:
If
an
advertiser
accidentally
targets
a
country
Page
(instead
of
the
main
global
Page)
we’ll
still
show
the
country
Page
name
(including
the
country
identifier)
in
the
ad
create
tool.
When
the
ads
are
uploaded,
we’ll
re-­‐map
the
connection
targeting
from
the
country
Page
ID
to
the
main
global
Page
ID.
(This
is
evident
when
you
export.)
The
ad
itself
will
show
the
global
Page
name,
the
profile
picture
for
the
country
Page,
and
will
not
include
the
country
identifiers
(which
are
internal
to
admins
only).
8.
If
someone
(e.g.,
a
PMD,
agency
or
in-­‐house
marketer)
is
an
admin
of
a
country
Page,
do
they
have
the
permissions
to
run
Page
like
sponsored
stories
or
ads
with
connection
targeting
for
the
main
page?
Yes.
All
admins
of
country
pages
in
the
Global
Pages
structure
have
targeting
permissions
for
the
main
Page.
PAGE
NAMING
and
WEB
ADDRESSES
(Vanity
URLs)
1.
How
will
Page
naming
work
for
brands
with
different
names
in
different
countries?
(i.e.
Caress/LUX)?
We
support
multiple
Page
names
for
different
brand
names
that
represent
the
same
entity.
For
example,
a
country
Page
for
the
UK
named
Coke
Light
can
be
linked
with
the
main
Diet
Coke
brand.
However,
different
tag
lines/campaigns
will
not
be
supported
-­‐-­‐
only
direct
translations
of
the
Page's
name
or
different
brands
for
the
exact
same
product.

10. No
matter
what
brand
name
a
person
enters,
they’ll
be
redirected
to
the
best
Page
for
them.
So,
if
a
user
in
the
US
types
in
“Coke
Light,”
the
Coke
Light
Page
will
appear
in
the
typeahead,
but
the
person
will
be
redirected
to
the
Diet
Coke
Page
in
the
US.
They
can
use
the
switcher
to
navigate
to
the
UK
Page
if
they
want
to
see
that
Page
instead.
2.
Can
a
country
Page
keep
its
regional
name
qualifier
(i.e.
[Brand]
France,
[Brand]
Mexico)?
No.
To
keep
create
a
global
brand
community
and
streamline
the
user
experience,
we
will
not
permit
regional
qualifiers
in
the
Page
name.
3.
Will
Facebook
support
direct
translations
of
brand
names?
Yes,
we
will
support
a
straight
translation
of
the
product
name,
provided
that
the
brand
gives
us
the
desired
translation.
For
example,
American
Express
can
be
translated
to
アメリカン・エキスプレス
4.
Does
each
Page
get
its
own
Facebook
web
address
(vanity
URL)?
Yes,
each
Page
can
have
a
unique
Facebook
web
address
for
each
country
Page
as
well
as
for
the
main
global
Page.
When
people
navigate
to
the
main
global
Page's
web
address,
they'll
be
redirected
to
the
appropriate
Page.
When
people
navigate
to
a
country
web
address,
they'll
go
directly
to
the
country
Page,
regardless
of
whatever
country/region
they
are
located
in.
5.
Can
more
than
one
Page
share
the
same
web
address
(vanity
URL)?
No,
each
Page
should
have
a
unique
web
address.
6.
Will
people
see
the
URL
for
the
main
global
Page
or
the
URL
for
the
country
Page
in
their
browser?
They’ll
see
the
URL
for
the
country
Page.
For
example,
if
they're
viewing
the
Japan
Page,
they’ll
see
facebook.com/brandJP
instead
of
facebook.com/brand
in
their
browser.