1. Video Evaluations
Olli Murphy

2. Even Though- XXYYXX
The video for ‘Even Though’ by XXYYXX is set outside in a forest area. The video has no
narrative to it. There are lots of shots in the video that use quick crabbing camera
movements, this is joint with a Kaleidoscope effect to give the video a ‘trippy’, disjointed feel
which suits the genre of ‘Chillwave’. The colours, hues and saturations in the video are very
trippy and surreal which adds to the overall theme of disarray running through the video.
Through the video the colours of the shot changes with the beat of the music. The
psychedelic feel running through the video, and the association with drugs because of this,
is a convention of this genre.

3. Never Leave- XXYYXX
The video for Never Leave by XXYYXX is set underwater in a coral reef. There is no
narrative to the video as it is simply a set of shots with no journey or events with
consequences etc. The shots all have a strange filter and hue on them which gives them
the effect of looking very psychedelic. This psychedelic feel is common in videos for this
genre as the music normally has connections to drug taking and ‘tripping’ etc. The
jellyfishes movements match up with the beats of the music. This video is very similar
to Even Though by XXYYXX and it seems it’s strange hue’s and post production effects
are popular with this genre.

4. Cirrus- Bonobo
The video for Cirrus by Bonobo again has a very surreal feel running through it. The idea
behind the video is that all the small things in life are creating a large robot that is trampling
over the earth. The video has strongly contrasting themes of vintage and very modern aspects.
All of the vintage shots piece together to make the large, very modern robot. The song has a
clockwork, strong rhythmic feel to it, this matches the idea of the robot being made of lots of
little elements working like clockwork. The video again doesn’t really have a strong narrative
but is instead simply a number of events happening that don’t necessarily reach a conclusion.
There are lots of different shots within shots which adds a sense of disarray and confusion to
the video which is common in videos from this genre.

5. Giving It All- Bondax
The video for Giving it all doesn’t necessarily follow the conventions of the genre in every
way. Although it does feature an attractive female as the protagonist it differs from the
classic Chill- Wave music video style through its use of a narrative. The video shows a
couple that go on a journey and meet a group of people at which point the girl starts
flirting lots with one of the other guys. The original couple end up getting back together
by the end of the video. The lyrics of the chorus in the song relate to the storyline as the
man is ‘giving it all’ (Goodwin) to be with the girl. The general feel of the video is quite
cheery and the colours are all quite bright. This suits the couples care- free lifestyle
shown.

6. So Far 2 Go- Chrome Sparks
The video for So Far 2 Go by Chrome Sparks has a strong vintage feel running through
it. The vintage theme of the video is used to contrast with the very modern sound of
the music. Despite the era gap in the video there is still a theme of attractive women
(and men) very strongly in the video. There is, again, a lack of any strong narrative
running throughout the video and it is instead simply a number of events that don’t
lead to a conclusion. There is no lip syncing in the video.