The document provides an overview of Daryl Wilber's professional qualifications and experience in management, leadership, and customer relationships. It highlights his strengths in developing strategic plans, building and leading high-performing teams, understanding customer needs, and creating effective merchandising solutions through the use of planograms. The document also outlines his 30, 60, and 90 day visions for his new role.
1. Daryl B. Wilber Professional & Personnel Attributes
2. DARYL WILBER MANAGEMENT SUCCESS Leadership: *Recruitment and hiring of quality individuals *Department development *Delegation of projects to improve team member skill set *Share knowledge across CCE *Monitoring POS expenses Field Expertise: *Provide insights and creative solutions to strategic issues *Development of trust relationship with Key Accounts *Become the “go-to” vendor Background: *Intactix Space Planning *MS Office Applications *Adobe Acrobat *Margin Minder *MBA Franklin University Background Experience & Education Field Expertise & Business Relationships Leadership & Employee Development
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11. Knowing the Customer through Convenience Store Shopping Patterns By understanding how store layouts and consumer shopping patterns affect product sales, I can effectively develop a planogram showing where the “hot” doors will be. From that point, product positioning will be key in generating sales.
12. Planogram Example By breaking down each door or segment, I can demonstrate to the customer (in this case it is the Store Management Team), that by placing key products on key shelves, the turns will be greater, thus increasing sales.
13. Consumer Insight-Knowing how they shop and from which direction By understanding traffic flow as well as and consumer preferences, I can determine what is the BEST mix of products for a particular demographic area.
14. Planogram Support Schematics By “breaking down” each section, I can show the customer exactly what brands will be on the shelf and where they will be positioned. By having limited space, I can provide supporting share data that supports a particular package mix.
15. Consumer Insight-Shopping Behaviors 1 st Position—Is having 1 st position in a store always necessary? Some say NO. It comes down to store layout, demographics, size of section, consumer recognition of brands, and of course price.
16. Consumer Insights-Knowing when it is time to change Product flows and layouts Companies must continually be ever mindful of having the right product for the right consumer. By studying the insights of our customers, we gain knowledge of buying trends and can make adjustments to the brand order or mix when necessary.
