Report by Oleg Lola, CEO at MobiDev http://mobidev.biz/ FROM THE IDEA TO PRODUCT LAUNCH WITH A SOFTWARE DEVELOPMENT AGENCY Startup Safary Athens, 2014

1. STARTUP SAFARY
ATHENS 2014
From Idea to
Product Launch
with
Software Development
Partner
Oleg Lola
CEO MobiDev

2. Founder and CEO at MobiDev.
Helped more than 60 startupers
with product development
within last 5 years.
OLEG LOLA
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

3. STARTUP SAFARY
ATHENS 2014
Construction Project Manager
Likes to travel the world
Infected with an idea, Startuper
MARCO
Oleg Lola
CEO MobiDev

4. Idea
Requirements
analysis and
UI/UX design
Launch,
user feedback
Finish?
MVP
COURTSHIP INFANCY
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

5. Idea!
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 1

6. Startup expectations
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Feedback Estimate
Stage 1

7. What can a Software Development Partner
do for a Startup?
Feedback:
Technical expertise
Experience of similar projects (other customers)
Viability of the project on an emotional level
Artifacts:
Startup canvas, mission, goals, customers, channels
Project scope
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 1

8. Expenses
€ 0
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 1

9. IDEA! Feedback,
consultation
Yes! Yes! Yes!
Still crazy
about
your idea?
Do you
have
time?
Do you
have
money?
How to
implement?
Software
Development
Partner
Team in
your office
Decision to start!
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 1
Bootstrap

10. Requirements
analysis and
UI/UX Design
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 2

11. Stage 2 Startup expectations
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Requirements become clearer
UI design images
Estimate!

12. What can a Software Development Partner
do for a Startup?
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Write a specification / user stories
UI design images + Interactive prototype
Offer technical solution
Inform about the risks
Stage 2

13. Stage 2
STARTUP SAFARY
ATHENS 2014
UI/UX Design importance
Oleg Lola
CEO MobiDev
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Fall Specials
Andouille Sausage
$4.99/LB
Bratwurst Sausage
$0.59/LB Buy!
Chorizo Sausage
$2.99/LB
Kielbasa Sausage
$5.29/LB
Salami
$4.55/LB

14. Stage 2 UI/UX Design process
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

15. Expenses
€ 2000+
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 2

16. MVP (development)
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Minimum
Crappy Product
nobody wants
to use
Viable
Products built by
companies better-financed
than you
Minimum + Viable
Good products for Startups to build
Stage 3

17. Stage 3 Startup expectations
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Establish a development process
Get a product which is ready
for release

18. What can a Software Development Partner
do for a Startup?
Is this feature absolutely required in the MVP?
Inform about the budget for changes beforehand,
so Startup will be able to make a reasonable decision
Implementation
Understand quality of other products on the market
Tools and methodologies
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 3

19. Expenses
€ 8000+
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 3

20. Launch, user feedback
Startup expectations
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 4

21. What can a Software Development Partner
do for a Startup?
Statistics (Google Analytics, Flurry)
User feedback (email, request form)
Product support
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev
Stage 4

22. Stage 4 Take into account
STARTUP SAFARY
ATHENS 2014
Marketing Servers and staff
Oleg Lola
CEO MobiDev
Release date
Analytics Fast reaction Excellent quality

23. Stage 4 Always have a plan "B"
Stage 4
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

24. Stage 4 Expenses
Marketing - € 1000 and more
Servers and support -
€ 100 - € 1000+
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

25. Stage 4 There you go
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

26. Stage 4 Conclusions
Software development partner is interested
in your success
Use your partner as much as possible:
- Listen to the advice
- Communicate
Distinguish potential partners by their estimates
STARTUP SAFARY
ATHENS 2014
Oleg Lola
CEO MobiDev

27. Happy to answer
your questions
Oleg Lola, CEO
oleg@mobidev.biz