There is a huge cultural shift taking place. For the last 10 years, since 2000 we have experienced how everything is getting digital. The mobile phone is today just as powerful as a desktop computer in 2000. We have all this power in our pocket. This presentation was given at the Gambling Technology Strategies 2011 in London.

1. Taking Advantage of the Growth in Mobile Gaming Ólafur Andri Ragnarsson, Betware

2. Softwarecompany specializing in technical solutions and services for the gaming industry

4. Player database

5. Central Account

6. Wallets

7. Community

8. Reponsible gaming

9. Flexibility

10. Integration friendlyThe BetwarePlatform

11. Taking Advantage of the Growth in Mobile Gaming

12. Mobile gaming The next big thing since 2000!

13. Whyis the mobile phone so importantto us?

14. 400M daily circulations of all newspapers 800M registered cars 900M total cable/satellite TV subscribers 1.1B of all types of computers (PC, netbooks...) 1.2B total landline phones 1.5B total TV sets 1.7B total unique holders of credit cards 2.1B total unique holders of bank accounts 3.9B total FM radios in use

15. Mobile Phones 5.1 billion connections

16. Mobile Phones There are more mobile phones in the world than there are toothbrushes I have no idea where this game from

17. Mobile Phones Will grow to 8 billion phones in the next few years Image: Nokia

18. Whyis the mobile phone so importantto us?

19. Safety

20. Mobiles provide safety There are 48 million people in the world who have a mobile phone but do not have electricity at home Cisco, January 2011

21. Mobiles are personal 91% of people have their phone within arms reach 24/7 Source: Morgan Stanly

22. Mobiles are personal 60% of married people will not share their mobile with their spouse

23. Mobiles are personal It takes an average of 26 hours for a person to report a stolen wallet but only 68 minutes to report a stolen mobile

24. Digital lifestyle

25. There is a fundamental cultural shifttaking place Picture by Flickr user Shaggyshoo

26. 200 million mobile clips are streamed on YouTube every day

27. Skype has 560 million users

28. On average users spend 55 minutes on Facebook every day

29. In 2010, there were 25 billiontweetson Twitter

30. 54% of Internet users watch TV online daily Source: TNS as cited by Digital Strategy Consulting

31. Games are bigger than any other app category — both for the social web and for mobile devices

32. The on-line world is part of growing up

33. Digital natives are game natives

34. The Net Gen wants entertainment and play in their work, education and social life

35. The Net Gen has need for speed – not just in video games

36. On-line digital world is also changing older generations

37. The Digital Decade Internet browsing Web 2.0 Social 1995 2000 2010

38. 2000 2010 iMac iPhone Mac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive Source: Ars Technical Images: Apple

39. Digital Lifestyle The “mobile web” is just the web – there is only one webdigital online world

40. Digital Online World

41. Digital Online World Work More focused More information Browsing Consuming content Checking Mobile Want’s it now

42. The Second Wave

43. Mobile searches for gaming related terms

44. Copyright © 2011, Ólafur Andri Ragnarsson The iPhoneEffect

45. Touch screen

46. Industrial strength desktop quality OS

47. Software and Userinterface

48. Platform for Apps

49. 10 billion apps downloaded

50. 200 apps per second

51. iPhone Apple has sold over 90 million iPhone since June 2007 launch Source: 9to5mac

52. Source: Economist: Blazing platforms

53. iPhone

54. Availability The App Store is to the iPhone what iTunes is to the iPod

55. Context Specialized Apps with Quality of Service – Innovation

56. Mobile media users pick up their phone 18 times a day to consume content via apps/browser

59. Example 40% 58%

60. Smartphonemarket today

61. Market Share

62. Market Share

63. Market Share Android has surpassed iOS in marketshare

64. Source: Silicon Allay Insider

65. Key Trends Mobile Operating Systems are high quality application platforms

66. Strategy Android, iOS and Window Phone are the key players

67. Solutions Android iPhone Controlled by Apple Holistic product design Seamless integration with other Apple product Open source Supported by many manufactures More fragmented

68. Strategy Test the solution in the wild, using the most popular handsets Flickr photo by bkang83

69. 2011 Source: International Data Corporation via NYtimes

70. 2011 Smartphone makers are expected to ship more than 450 million smartphones in 2011 compared to the 303.4 million units shipped in 2010 Source: International Data Corporation via NYtimes

71. 2011 50% growth Source: International Data Corporation via NYtimes

72. 2011 Bandwidth on 3G mobile networks is growing by approximately 400% annually Source: Heavy Reading

73. 2011 US Smartphone penetration to be over50% in 2011 Source: Heavy Reading

74. Key Trends Mobile became important in 2010 and will be a revenue opportunity going forward

75. Looking forward 2011 2012 2013 2014 2015 Image courtesy of Admob (Google)

76. Mobile vs. Desktop Source: Morgan Stanley

77. Mobile vs. Desktop Source: Morgan Stanley

78. Digital Online World Work More focused More information Browsing Consuming content Checking Mobile Want’s it now

79. Solutions Text Web Apps

80. Solutions Web Apps Reach customers offline Use All device capabilities Media rich experience Marketing boost Simple to find Increased Market Size Easier to build Cheaper to maintain

81. Strategy Use the best technology that fits the problem

82. HTML5 It more than a language, it’s an application framework Image: http://www.ifunia.com/ipad-column/on-apple-ipad-html5-and-flash.html

83. Solutions

84. Solutions Mobile users want conveniance – Context Frequently conduct usability and focus tests

85. Solutions Apps should be simple and do the most common case super well Big buttons Simplified targetedexperience

86. Solutions Build in a mechanism to force an update

87. Solutions Many apps don’t have long lifespan – in some cases many small might apply

90. Tablets

91. Tablets Worldwide tablet sales are predicted to grow by more than 400% over a two-year period, reaching 81.3 million units in 2012.

93. Digital Online World Content is consumed in different sizes – one size does not fit all

94. The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408

95. Responsive Web Design Web pages that “respond” to the view size

96. Responsive Web Design

97. ComponentWeb Design View content as components – they can live anywhere

99. Context Great mobile version of a web product is all about capturing the contextthe user will be in when they visit http://jeffcroft.com/blog/2010/aug/06/responsive-web-design-and-mobile-context/

100. Strategy Use responsive web design, components, but the context is most important

101. Location Based Services

102. Copyright © 2011, Ólafur Andri Ragnarsson

103. Copyright © 2011, Ólafur Andri Ragnarsson

104. Ideas Can we get peopleto play, for example poker hand – highest hand wins?

105. Ideas If you buy a lotteryticket at specific place – you get rewards

106. Ideas LBS can add social elements and gamification Asynchronous is simpler and powerful

107. QR Codes How to bridge the on-line and off-line “real” worlds

108. Mobile Payment

109. Mobile Payment The market for mobile payments is expected to grow significantly in the next several years, reaching $618 billion by 2016 Source: Report by consulting firm Edgar, Dunn & Co. and sponsored by MasterCard.

110. Near Field Communication

111. Mobile Payments

112. Mobile is part of the Digital Lifestyle Digital online World

113. Taking Advantage of theGrowthin Mobile Gaming Ólafur Andri Ragnarsson andri@betware.com olafurandri.com http://www.linkedin.com/in/olandri twitter.com/olandri delicious.com/olandri foursquare.com/olandri slideshare.com/olandri youtube.com/olandri