Over a billion people signed up for Facebook. Half of them in the last year. This site the most used site for people when using the Internet. People are not watching TV anymore - its using Facebook and Youtube and these other web sites. What powerful force draw them to this. Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing and post the video on Youtube? In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.

1. Lecture L18
SOCIAL

2. Eric Schmidt
Le Web Conference 2011

6. before social media?

7. READ ONLY CULTURE

8. CONSUMERS

9. STANDARDISED, INDUSTRIALISED

10. before broadcasting?

11. SINGING THE SONGS OF THE DAY

12. CONVERSATION

13. First email
sent
1971
First online
bulletin board
1979
World Wide
Web
1991
GeoCities
1994
Instant Messages IM
1996
BROADCASTING
1970 20101980 1990 2000 2010
TheGlobe.com
1995
LiveJournal
P2P, Napster
1999
Friendster
2002
MySpace
Linkedin
Photobucket
Delicious
2003
Facebook
2004
Youtube
2005
Twitter
2006
END OF
BROADCASTING

14. END OF
BROADCASTING

15. Clay Shirky
How social media can make history

17. “We’re all in this together”

18. And then we got LOL cats…

21. The Brat Pack Returns

22. Breakfast Club 1985

24. BRAT PACK
MASHUPS

27. The YouTube Effect
YouTube is changing the way we Innovate
The Liquid Network

28. Chris Anderson
How web video powers global innovation
TED 2010

30. YouTube's Origins as a Dating Site

31. THE TOOLS
OF PRODUCTION
IN THE HANDS
OF PEOPLE

32. WHAT HAPPENS
WHEN YOU
CONNECT PEOPLE?

33. Clay Shirky
How cognitive surplus will change the world

35. CROWD
ACCELERATED
INNOVATION

36. WHY DO
PEOPLE
SHARE?

37. WHY DO
PEOPLE
CONTRIBUTE?

38. WHY DOES
OPEN SOURCE
WORK?

42. Howard Rheingold
The new power of collaboration

44. Sharing is in our self interests

45. THE NEW
SHARING
ECONOMY

46. HIERARCHAL NETWORK
20th Century 21th Century

50. http://www.flickr.com/photos/piet_musterd/
Crowdsourcing

51. Source:
Picutre
from
IMDb,
Film
Juno

52. Source:
Picutre
from
Amazon.

53. Source:
http://www.flickr.com/photos/webrevenu/

55. Source:
Facebook

58. Network effect

59. Source:
Wikipedia
1.35 billion
people

64. January 15, 2009, US Airways Flight 1549

69. Tahrir Square, 2010

70. Tehran uprising, 2009

72. Nada

74. Julia
Klöckner,
of
chancellor
Angela
Merkel’s
CDU,
told
her
Twitter
“followers”
on
that
afternoon:
“People,
you
can
watch
the
football
in
peace.
The
vote
was
a
success.”

75. “four more years”
In
three
hours,
the
message
had
been
re-­‐tweeted
about
455,000
times
770.000 retweets

76. 3 million retweets

78. CENSORED

80. Launched October 2010
300 million active users
In 2012, Facebook bought
Instagram for $1 billion
Instagram

84. Launched September 2011
Snapchat
Users: 100 million
First popular with users age 13-23

85. There is actully value in not beloing to a group
Facebook killers?

86. Office Hours
Saturday 14.03.2015 13:00
in Sun Café
I’m available for discussion on the paper, assignments, and everything…

87. NEXT