CoDirect, a Belgium-based marketing and consulting agency, effectively uses Oktopost to promote its company blog, curated content, and registration for its live training workshops. By creating a constant stream of social media posts, focusing its efforts on targeted social networks and carefully tracking conversions, CoDirect is able to maximize its limited marketing resources and save valuable time, which achieving incredible social media results.

1. For B2B Social Marketing
Professionals
CoDirect Customer Case Study

2. Company Background
 CoDirect is a consulting agency established in
2013, primarily targets local businesses
operating in the Flemish area of Belgium
 The company advises, trains and implements
business and online marketing strategies for
small and medium-sized enterprises
 CoDirect, which is the 1st Belgian company to
use Oktopost, also manages social media
marketing campaigns for some of its
customers

3. Social Media Objectives
Thought Leadership Brand Awareness Lead Generation
Through social media
marketing, particularly
LinkedIn, CoDirect aimed
to establish its expertise
as a thought-leader in the
Belgian marketing
consulting space.
As a small and new local
business, CoDirect
needed to quickly and
effectively spread the
word about its brand and
specific service offering.
The company sought to
generate leads for itself -
primarily for its training
sessions, and for clients’
social media campaigns.

4. Marketing Challenges Faced by Small B2Bs
Key Challenges
As a two-person team, CoDirect has
limited time and manpower to devote
to social media marketing. The team
looked for a solution that would let
them schedule posts weeks in advance.
Limited Time and Resources Ease-of-Use
Measuring What Matters Targeted Marketing
The company needed a user-friendly
tool for social media posting and
engagement. Also, it looked for a tool
that it could easily train clients to use
for their own social media marketing.
CoDirect had tried other platforms
before, but had a difficult time finding
a B2B-focused marketing tool that
focused on LinkedIn, and LinkedIn
Discussion Groups in particular.
To maximize its resources, CoDirect
sought a solution that could provide in-
depth social analytics, such as
conversions, to understand the real
business value of its social activities.

5. As a small business looking to grow,
CoDirect sought a cost-effective solution
for managing its social media marketing
efforts – something that clients would
likewise find beneficial and easy to use.

6. Comprehensive B2B Social Media Marketing
Manage all of your social profiles, company pages and
discussion groups using one robust platform.
Create social posts in advance, and automatically save all
of them for easy scheduling access and future re-use.
Distribute content on a large scale, across multiple social
networks, profiles and groups – in just a few clicks.
Engage with users via one inbox from which you can
receive and respond to messages for any network.
Measure your results on every level, from account down
to message, and track clicks, conversions, engagement.

7. Oktopost: Designed for Marketing Agencies
As a marketing and consulting agency, CoDirect was able to leverage unique
Oktopost features designed to handle multiple social media accounts.
Single Log-In Consolidated Billing Client Access In-Depth Reporting
Access all of your
clients’ accounts
from one
convenient log-
in screen
Streamline your
payments with one
comprehensive
billing plan
Provide clients
with access to
their unique
campaigns and
performance
Access analytics
on any level,
from accounts,
to campaigns
and messages.

8. As a B2B company, CoDirect understood that content
marketing was the key to generating new leads.
The company sought to distribute original blog posts,
curated content, and promote workshop registration
in the least time-consuming way possible.

9. Using Social Media to Generate Leads
In October 2013, CoDirect launched an
Oktopost campaign to promote a free (in-
person) 3-session Social Media Marketing
Workshop
The workshop highlighted why B2Bs need
social media, introduced best practices for
posting, and recommended marketing tools
Once the landing page was created, CoDirect
implemented a conversion pixel to track
registrations and created social media posts
that included a link to the sign up form
CoDirect’s workshop campaign targeted
small and mid-sized businesses, mostly via
posts on LinkedIn Groups and Twitter

10. CoDirects’ Results: Fully Booked Workshops
Using Oktopost for its social media marketing campaigns, CoDirect
fully booked each one of its 3 social media workshop sessions!
99 Posts
236 Clicks
99 Conversions

11. SMBs often think that social media is mainly
for enterprise organizations with dedicated
resources, but Oktopost makes social media
marketing success a reality for small
businesses like us.
Rudi Meylemans, Partner at CoDirect

12. Spotlight on Time-Saving Features
Social Inbox Bookmarklet
Message
Assets
Autoposter
Receive and
respond to post
comments from
any network, right
from the interface
Share any content
without ever having
to leave the
webpage you’re
currently browsing
Create and save
all of your
messages ahead
of time for any
social channel
Schedule posts
across multiple
networks, profiles
and groups in
minutes

13. Key Takeaways
Target the Right
Networks
Drive Traffic to
Your Website
Measure Your
Results
CoDirect knew most of its prospects were primarily
active on LinkedIn Discussion Groups and Twitter, so
that’s where the company invested the most resources.
Whether promoting a live training session or a new
original post, almost all of the links included in posts
ultimately drove users to CoDirects’ website
Why guess which networks and groups are driving the
best results? Use analytics – particularly conversions –
to see which posts resonate best with target audiences.

14. Oktopost: Socially Driven B2B Marketing
Using Oktopost enabled the company to manage social media activities for
itself and its clients from one interface and track the results – allowing them
to actually see the true business value of social media campaigns.
As a user-friendly and cost-effective platform, Oktopost was an ideal solution for
a small consulting and marketing agency such as CoDirect.

15. Thanks!
Questions? Feel free to contact us:
@Oktopost or find us on Facebook
Find out more about how Oktopost can help your business.